1. Courtney Bruce
Karen Eisenberger
Marissa Lambe
Torie Pasiewicz
Stephanie Popoutsis
Liatxias Vang
Integrated Management 600-Rich Tobin and Armen Hadjinian
Cream Skills Basketball Association
Business Model

2. 1 | P a g e
Executive Summary……………………………………………………………………………2
The Team……………………………………………………………………………………….3
Management Profile
Why We Are a Winning Team
The Business Model…………………………………………………………………………..9
Vision, Mission and Values
How our Business Model Works
Value Proposition
Target Markets
Marketing Plan
Key Resources & Activities
Financial Analysis……………………………………………………………………………15
Breakeven Analysis
Sales Scenarios & Projections
Capital Spending
Operating Costs
Funding Requirements
External Environments……………………………………………………….……………..16
The Economy
Market Analysis & Key Trends
Competitor Analysis
Competitive Advantage of Business Model
Implementation Roadmap……………………………………………………………………19
Projects
Milestones
Roadmap
Risk Analysis………………………………………………………………………………….21
Limiting Factors & Obstacles
Critical Success Factors
Specific Risks & Counter Measures
Conclusion/Annexes………………………………………………………………………….23
Table of Contents

3. 2 | P a g e
Cream Skills Inc. is a non-profit organization based out of Milwaukee, Wisconsin. Nigel
Harvey, President of the organization and Board, founded the program just one year
ago in 2016.The mission of Cream Skills Inc. is to educate the youth with business
entrepreneurship and life skills. In In addition, the kids will participate in an organized
basketball league. This program takes place in the summer to offset the school year
activities in the hope to decrease street activity in the inner city of Milwaukee. For the
upcoming 2017 league, Cream Skills Inc. has secured the use of Milwaukee Area
Technical College’s downtown campus gymnasium. The program is organized and led
by Nigel Harvey and assisted by Robert Brox, Charlotte Adell, and Major Luckett. The
education portion of the organization is led by Armen Hadjinian. Each member of the
team has an abundance of youth experience. To participate in Cream Skills Basketball
all youth enrolled must attend the mandatory education portion of the league. These
are the interactive lectures about business entrepreneurship and other life skills to help
them beyond their immediate environment and hopefully engage them to think of their
future and higher education. The program ultimately hopes to decrease the crime and
street violence in the inner city of Milwaukee.
Executive Summary

4. 3 | P a g e
Cream Skills Inc. was founded when Nigel was hit with a tough time. A longtime
childhood friend of Nigel’s was killed in the streets. Nigel reminisced on the good times,
which all happened to include the game of basketball. Basketball is not only a game that
requires skill but also that of teamwork, strategy, and trust. These are all lessons that
we can all use in life to grow and become successful. Nigel decided to not only build a
non-profit basketball league to get the youth off the streets but he also hoped to build up
a community in need.
Cream Skills Inc. brings together inner city youth, volunteer mentors, and local business
in hopes to change the culture. Through this program middle school and high school
kids, from our most delicate neighborhoods, are taught by handpicked volunteers the
game of basketball and life skills to succeed in business and life. Entrepreneurs provide
weekly informative lectors, to portray the importance of education, a good work ethic,
personal responsibility, and creating independent idea. This is the true spirit of being an
entrepreneur and starting your own business. The program is designed that the kids are
treated like a professional basketball league. There are owners who draft teams and
games with referees to enforce rules and regulations. This is just a small slice of what
the youth will benefit from this program.
Through these relationships, Cream Skills Inc. hopes to build a stronger community and
future. It provides the kids with more of a “life structure” in comparison with other
summer basketball leagues. They have the opportunity to work with positive role models
every day, learning the skills needed to be a team player not only in basketball but also
in business and the community. The valuable volunteers will be given the satisfaction of
knowing that their presence and guidance will shape these young lives. They are acting
as role models that one day the youth will follow. A similar reward is given to the
entrepreneurs that come and talk to these kids about their experiences and how to start
their own business or be successful in the future as part of a business.
In order for Cream Skills Inc. to become successful, they will have to acquire multiple
sponsors. Without their generous gift of funding these youth kids might take the path of
hardship and violence. Cream Skills Basketball will give them a chance to be better.
This program will offer a choice of friendship and knowledge, self-improvement and
feeling that their community cares about their future.
The Team

5. 4 | P a g e
Management Profiles
Cream Skills Basketball is a non-profit organization that has a board of directors and a
managing staff. The board is great as they advise what aspects of entrepreneurship
and life skills need to be taught. The managing staff has vast experience with youth
organizations and leadership that only benefits the program as a whole.
Nigel Harvey
President / Secretary / Manager of Coach Development / Facility Manager / Fundraising
Manager / Information Officer
As a sports enthusiast Nigel Harvey always noticed the
magic of bonding and building through athletics. Harvey
started his journey by organizing community basketball
tournaments and children friendly relay games at the
Liberty Heights Park in West Allis. From there he put into
play a professional pursuit for community work. Harvey
enrolled in the Human Services program at the Milwaukee
Area Technical College's downtown campus where he
landed an internship at Community Advocates.
Upon graduating from MATC, class of 2012, Harvey turned his Community Advocated
internship into gainful employment. He missed connecting with the community youth.
This led him to COA Goldin Center where he constructed and facilitated programs and a
professional style basketball league as a teen group leader. Harvey later led a staff of
four at COA as the coordinator of the teen program. In 2015 he joined the Operation
Dream team where he is currently an Executive Assistant site manager.
After many years of community work and building relationships with professional
community members, Harvey felt there was a void to be filled within his community and
himself. He drafted a play to teach community youth valuable skills such as financial
literacy, wellness and general life skills that may not be taught in schools. He wanted to
use his professional sports system structure as a tool to do so. In spring 2016, he hit the
streets looking for partnerships with small urban businesses to sponsor his ten team
league. With the support of community leaders and his alumnae from MATC, he tipped
off the first season of the Cream Skills Basketball Association, a division of Cream Skills
Inc.in the summer of 2016.

6. 5 | P a g e
Armen Hadjinian
Vice President / Treasurer / Financial Lit. Program Director
Armen established the Milwaukee Area
Technical College Entrepreneurship Center by
developing the curriculum in 2011. Armen not
only teaches the courses, but he wrote the
Entrepreneur’s Launch Guide (Kendall-Hunt
2012). He is also an adjunct faculty member in
the Alverno College MBA program, teaching
Innovation and Entrepreneurship.
Prior to teaching, he started and operated two businesses in Milwaukee. In addition he
is the third generation manager of his family’s preexisting business. Co-founder with Dr.
Carlton Reeves of Talipayments, the duo explored the technology and finance sectors
with a secure credit card processing application aimed at the restaurant industry. They
were chosen and participated in the UW-IDE advance summer program in 2014.
Other College assignments included leading a 2 day strategy meeting for Midwest
Energy Research Consortium (M-WERC), facilitating a meeting for the Gateway to
Milwaukee Business Improvement District, mentoring business start-ups in the
WERCBench Labs program at M-WERC as a subject matter expert, and coaching a
team of college students at the Milwaukee based “The Commons”. He is a mentor in the
National Science Foundation Innovation Corps (I-Corps) program hosted by UWM.
Civically, he is an appointed member on the city of South Milwaukee Downtown
Revitalization Grant Committee approval board. He is also a volunteer instructor for
Make-A-Difference Wisconsin, teaching financial literacy to area high schools.
Armen earned both his BS and MBA from Marquette University.

7. 6 | P a g e
Robert Bronx
Vice President / Officials Manager
Robert Brox received his Bachelors of Science
Degree from The University of Wisconsin -
Stevens Point in Health and Wellness Promotion
and double minored in Strength and
Conditioning, and Coaching. Robert Brox was
also a Football Player at Urbana University of
Ohio as well as the University of Wisconsin
Stevens Point.
After all of his educational experience and professional knowledge was gained, he was
able to start his dream to venture out on his own with his growing family. Coach Brox
had a vision to start a personal traveling trainer business, which would bring the gym to
the people at an affordable price. His services include private personal training
sessions, group fitness, annual summer boot-camps, health fair presentations, and
motivational speaking throughout the community, local churches and schools.
Once Coach Brox and his wife started having children, they joined The African-
American Breast Feeding Network (AABN). When the opportunity was presented for
Coach Brox to become the Peer Father Advocate for AABN, he jumped at the chance to
be that voice for fathers in Milwaukee. Since February 2015, Coach Brox has been
advocating for the entire family to support breastfeeding mothers.

8. 7 | P a g e
Charlotte Adell
Fundraising Manager / Co Treasurer
Ms. Charlotte Adell serves as co-treasure and
fundraising operator for Cream Skills Incorporated
(CSI). She has achieved an undergraduate degree in
Business Administration/General Management.
Adell is aspirant to complete her graduate degree for
specialized coursework in Non-Profit Management with
goals to establish a youth center.
Aside from being a former athlete in three sports, her
20 years of work experience with young children and teens involves coaching,
mentoring, and educational support within Milwaukee and surrounding areas.
Currently, Adell is licensed through the Department of Public Instruction as a Special
Education Paraprofessional. She also teaches Life Skills for an organization in
Milwaukee which services boys Kindergarten through 8th grade. Adell believes that her
business education coupled with experiences working in schools and recreational
settings will help CSI achieve an advantage while supporting organizational goals to
advance its urban youth population.

9. 8 | P a g e
Major Luckett
Equipment manager / Registrar
Major Luckett is a young, new entrepreneur who is also
a community mentor and leader. He believes in
protesting, empowering, and marching mile fighting for
fair economy in Milwaukee, Madison, Chicago, and
Detroit.
Major is currently building his skill set by investing his
time and presence into attending trainings, meetings
and conferences. Within the last few months Major has
completed very lengthy trainings and has earned his
CDL License.
To accompany his CDL License, he also attended MATC Oak Creek where he received
his refrigerant and cooling license as well as a forklift license. His future plan is to
become a very successful business man. Major has a passion for empowering and
motivating the youth through sports which is why Cream Skills Inc. is a perfect fit.

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Our Mission
To promote entrepreneurship to urban youth through sports.
Our Vision
Cream Skills Inc.'s vision is to see the less fortunate in a stable socio-economic
position.
Our Values
How our Business Model Works
Cream Skills Basketball Association (CSBA) is a business unit within Cream Skills Inc.
CSBA is a non-profit organization and will be managed by the CSBA leadership team
and funded through local sponsors and donors. CSBA recruits volunteers, referees,
coaches/sponsors, donors and players. The team's owners and coaches are urban
business owners/staff/representatives. Programming is created by CSBA leadership.
CSBA encourages good sportsmanship, developing strong playing skills, and promoting
friendly relationships among the players, coaches, referees and parents. Under the
The Business Model
We put community first
Our programming is refined
Creating strong Alliances within the business community
Stimulating Economic growth in the urban community
Bonding with our members through Mentoring

11. 10 | P a g e
direction of its board of directors, coordinators, and coaches, it will arrange, promote,
organize and supervise amateur recreational competition for players aged 14 to 17
years old.
The CSBA is a professional style basketball league, complete with Coaches, Owners,
Draft, All Star game, Playoffs and a championship game. The 2016 initial season will be
a 3 on 3 half court tournament, with up to 6 players on each team. The 2017 season will
be a 5 on 5 full court league, with up to 10 players on each team. Players who are
signed to a franchise automatically qualify to receive free mentoring through the Cream
Skills mentoring program. This is referred to as “training camp”, and is academically
enriching while also teaching life skills and how to become young entrepreneurs.
Cream Skills Basketball Association is funded by local sponsors and donors. There are
four main sponsorships: Platinum, Gold, Silver and Bronze. Sponsorship levels are
defined below.
Gold
$1,000
 Logo on all jerseys
 Large logo on gym banner
 Branded Merchandise
 Logo on all handouts and website
Platinum
$5,000
Silver
$500
Bronze
$100
 Large logo on gym banner
 Branded Merchandise
 Logo on all handouts and website
 Branded Merchandise
 Logo on gym banner
 Logo on all handouts and website
 Logo on gym banner
 Logo on all handouts and website

12. 11 | P a g e
Value Proposition
The CSBA is the first summer program of its kind, centering athletics around a “Training
Camp” focusing on entrepreneurship mentoring, financial literacy and the 101 on life
skills.
Designed to increase young, urban entrepreneurship and decrease the crime rates in
our urban communities, Cream Skill Inc. will collaborate with local businesses to
sponsor and support the program.
Athletes
Schools out and the boredom sets in! Without structured activities, children experience
boredom in the summer and some will get into trouble as a result. Cream Skills
Basketball League provides an ongoing, structured activity for children to participate in
throughout the summer. This program will benefit the child in several ways including
getting them involved in physical activity while also receiving mentoring and educational
sessions focused on life skills and entrepreneurship. Each child will be able to use the
skills learned from this program to positively impact their future.
Parents
Parents want their children to participate in safe activities that bring them joy. Not only is
Cream Skills Basketball Association a safe activity, but it keeps kids occupied and out of
trouble during the summer months. Children will get to participate in physical activity,
educational classes and mentoring sessions to help learn the value of being a team
player.
Team Sponsors & Donors
Team sponsors and donors will find value from this program through the brand
recognition they will receive as a result of their support and sponsorship. Local
companies that support our organization may also receive tax incentives.

13. 12 | P a g e
Target Markets
Athletes
The first target market is the athletes. Without each player the league would not run. It is
important to appeal to the children and send the message that this program is more
than just basketball league, it is something that will help better their future.
Parents
The second target market is the parents. If the parents are not on board than they will
not send their kid to the league each night. Likewise, we will need to appeal to the
parents by showing them what their child will take away from attending this basketball
league. Keying in on the fact that they will learn life skills will be crucial in getting the
parents to buy into this program.
Team Sponsors & Donors
The third target market is the donors or the team sponsors. This target market is one of
the most important to this business. Reaching out and getting as many donors as
possible with help expand the business. The owners are what keep the program running
and are also major contributors to what happens every single night in the gym.

14. 13 | P a g e
Our Marketing Plan
Product
Cream Skills Basketball offers a unique product. The business provides the opportunity
for youth children to have a place to go during the summer nights. This business is
designed to keep the children off the streets and provide them a safe, learning
environment. They will not only learn the professionalism it takes to play a sport but they
will also have the opportunity to sit in a classroom each week and learn a life lesson.
The result of this business is changing the recent trends of the inner city Milwaukee
youth.
Price
Players are not charged a fee to play in the league. They are asked to give an optional
$5.00 donation at the start of the season.
Sponsors of the teams are asked to provide a donation. We are asking for $500
donations to be an owner of the team. This donation will go towards all startup costs
and operating expenses. Although we would like $500.00, the donors have the
opportunity to give what they wish.
Promotion
The program is promoted through word of mouth. The owner, Nigel, feels that this is the
best way to promote the program to the youth. He is involved with many youth programs
and feels that this is something he is really good at.
Promoting to the parents will be very similar. Social media will be a good way to
communicate the goals to the parents. It will provide answers to the parents as to why
they should send their children to Cream Skills Inc.
Lastly, promoting to the sponsors. Nigel and his team will go to local businesses to have
face-to-face conversations with owners and present the sponsorship packet. The
sponsorship packet includes Platinum, Gold, Silver and Bronze level sponsorship
options.
Place
The league takes place at MSOE gymnasium. The gym is the main playing area and
where the children will spend most of their time. MSOE has also provided classroom
space for the training sessions.

15. 14 | P a g e
Key Resources & Activities
Securing and effectively utilizing key resources and completing key activities is vital to
the success of CSBA. Several key resources and activities are listed below.
Key Resources
 Cream Skills Inc. Leadership Team
 Cream Skills Inc. Board of Directors
 Cream Skills Inc. Owners and Donors (sponsors)
 Sponsorships
 Volunteers
 Players and families
Key Activities
 Securing sponsors/donors
 Securing volunteers
 Securing gym space and equipment
 Develop website and marketing materials
 Organize training camp and programing
 Organize games (gym space, referees, etc.)

16. 15 | P a g e
It is important that Cream Skills Inc. has enough donations to cover all costs of the
current season as well as costs for future seasons. For the current season, the team will
have to raise enough money to take care of all operating expenses. The money will go
to all equipment and many other key necessities. One major fund is the referees that
need to be paid each night as well as insurance in case anything is to happen. Lastly,
each adult that is apart of the program will go through an extensive background
screening.
Please see the attached worksheets in which you can see the total start up costs
needed for Cream Skills Inc. is $50,000. In simple terms, in order for the start up to
have enough funding they will need 500 donations of $100.00 each. With the different
levels of sponsorships it is also possible that Cream Skills Inc. receives 100 $500.00
donations.
Financial Analysis

17. 16 | P a g e
The Economy
It is known that Milwaukee, WI is in the top ten segregated cities in the United States.
Fox News lists Milwaukee as number 17 in the top 30 most dangerous places in the U.S
(Most, 2016). In the summer of 2016 violence erupted on Milwaukee’s north side in the
Sherman Park neighborhood. First, a shooting, then rioting and chaos. A BP gas station
and other local businesses were burned to the ground, people were hurt, and again
Milwaukee’s city is put on the news.
The Milwaukee Journal Sentinel recently posted crime rates in Milwaukee. The image
above shows the location of homicides within Milwaukee County in 2016. There were a
total of 136 homicides in 2016, and many included young African American men
between the ages of 19 and 49. The main cause of these homicides is gun violence.
External Environment

18. 17 | P a g e
To reduce crime rates in Milwaukee we need to focus on teaching our children life skills,
such as problem solving without using violence, communicating without being offensive
or condoning, and respecting others’ beliefs and not infringing upon them. By targeting
younger generations, these kids will carry the skills they gain through Cream Skills
Basketball Association (CBSA) into their adult life. This will decrease the amount of
homicides amongst young African American men; as they grow it is hopeful that they
become teachers, mentors, peer advisors, and pursue entrepreneurial careers.
Many players for Cream Skills Basketball Association are inner-city youth, whom are
coming from four main zip codes: 53218, 53216, 53206, and 53209. It can be assumed
that ¼ of the children recruited came from each zip code area. Based on the chart (see
appendix A), 1.2% of the population of children ages 9-19 have been recruited, and
associated with CSBA. Based on the data provided by the U.S. Census Bureau 2010 (),
the zip code 53218 has a total population of kids in the age range of 10-19 years of
7,981 and ¼ of the children came from this zip code, about .25% of the population of
kids aged 10-18(19) were targeted to participate in Cream Skills Inc. The zip code
53216 has a total population of kids in the age range of 10-19 years of 5,832 and ¼ of
the children came from this zip code, about .34% of the population of kids aged 10-
18(19) were targeted to participate. The zip code 53206 has a total population of kids in
the age range of 10-19 years of 5,706 and ¼ of the children came from this zip code,
about .35% of the population of kids aged 10-18(19) were targeted to participate. The
zip code 53209 has a total population of kids in the age range of 10-19 years of 7,683
and ¼ of the children came from this zip code, about .26% of the population of kids
aged 10-18(19) were targeted to participate in CBSA.
Many of the children recruited don’t have options for curricular activities during the
summer due to multiple factors such as, transportation, time, money, etc. Another factor
could be the household type and work schedules of the parents.

19. 18 | P a g e
Based off the 2010 U.S. Census Bureau (American, 2010), the percentage of female
householders, with no husband present was 43.7%, and with own children under 18
years old was 25.8% in the zip code 53206. The percentage of female householder with
no husband present was 36.3% and with own children under 18 years old was 23.9% in
the zip code 53218. The percentage of female householder with no husband present
was 34.8% and with own children under 18 years old was 21.3% in the zip code 53216.
The percentage of female householder with no husband present was 30.4% and with
own children under the 18 years old was 19.3% in the zip code 53209.

20. 19 | P a g e
Competitor Analysis
The major competitors of Cream Skills Basketball Association include the Boys & Girls
Club of Milwaukee, Milwaukee Public Recreation, YMCA, AAU Basketball Leagues, and
the Bucks Youth Basketball Program. The chart below compares the advantages and
disadvantages of Cream Skills Basketball Association and its competitors.
Competitor Advantages Disadvantages
Boys & Girls Club,
Milwaukee Public
Recreation, YMCA
Co-ed, offers other sports
besides basketball, offers other
courses such as arts & crafts.
Ranges in ages from 0 to 18,
provides structure and support
for students during the summer
and after school during the
year.
Kids must pay for each class
and must register multiple times
during the year when sports
change, or when seasons
change. The cost of these
programs is pricy and some
families may not have the
means to pay for the classes,
and/or do not qualify for
reduced fees.
Bucks Youth
Basketball Program
Co-ed, offered year round,
work with NBA camp and
define and master skills.
Ranges in age from 4-16.
The cost of this program is
expensive. Must pay for each
program. Limited times, and
usually on weekends. No option
for reduced/waived fees.
Programs under the
AAU (Amateur
Athletic Union)
Offers structured activities Strictly basketball, expensive,
and single out good players
Cream Skills
Basketball
Association
Co-ed, offered to middle school
and high school kids ages 10-
18, offered in the summer,
offers option for donations but
no fee is required to participate,
offers life skills courses in
conjunction with basketball
where kids do not have to
separately enroll in the class or
basketball.
Lack of funds, lack of
community awareness, only
offered in the summer.

21. 20 | P a g e
Position Map
The position map below was generated based on the advantages and disadvantages of
Cream Skills Basketball Association in comparison to its competitors. This shows the
quality of the program in relation to price. Cream Skills Basketball Association was
placed on the lower end of the price spectrum, and on the higher end of quality.

22. 21 | P a g e
Competitive Advantages of Our Business Model
Cream Skills Inc. is targeting inner city youth, and offering an activity which is keeping
the children in the community safe and off the streets. The life skills program offers
structure, discipline, and holds children accountable. Kids are learning to work together,
problem solve, and effectively communicate. No other sports league offers life skills
courses in conjunction with playing basketball, which is what gives Cream Skills Inc. an
advantage over other sports leagues. The staff of Cream Skills, continue to work to
gather inner city teens and teach, encourage, and promote a healthy lifestyle. The goal
is to reach out to more inner city youth and expand the program throughout Milwaukee
County.
After successfully starting up in Milwaukee, WI and having the sponsorship to run an
effective sports league, this can be used as a model to start other basketball leagues in
other states. There are already other areas asking about this business and how to start
up.
Appendix A
Demographic information by zip code

23. 22 | P a g e
YEAR 1
1) Create a board of directors who believes in the vision of Cream Skills Inc.
2) Pursue non-profit licensure.
3) Focus on getting at least 65 organizations within Milwaukee County (.05% of
Milwaukee organizations) to commit to donating $86 a month to Cream Skills
Inc. This would result in $5,590 being raised each month from September to
May or $50,310 annually.
4) Create social media accounts that will market/advertise Cream Skills to gain
clients and volunteers
5) Run 1st prototype to see if the vision of Cream Skills is successful or not.
Make changes if necessary.
6) Produce brochure/business plan on what Cream Skills is about and the
importance of it in the community. Why is it needed?
7) Develop a plan on how to ask small businesses, corporations, community
leaders and people in the community for donations.
8) Use the success of the 1st trial run of Cream Skills and advertise using Media
coverage (news, radio, newspaper, flyers, social media). Reaching this
milestone will help with not only advertising but getting more volunteers.
Implementation Roadmap

24. 23 | P a g e
YEAR 2
1) Continue to seek out major donors and sponsors. Specifically, big
corporations such as; Kohl’s, Milwaukee Bucks, Palermo’s.
2) Add league for middle school aged children.
3) Increase the number of basketball teams as well as volunteers.
4) Enhance marketing efforts.
5) Advertise that the teams can be co-ed and the importance of family and
community involvement.
YEAR 3
1) Secure larger gym space/location.
2) Have a transit system in place (van/bus).
YEAR 4
1) More community involvement such as, children participating in parades,
helping shelters, - this will help the community and advertise Cream Skills.
2) Create franchise manual and requirements about Cream Skills Inc. and
CSBA.
3) Expand CSBA leadership team.
4) Expand Cream Skills Inc. to include another sport based on interest and
demand.
YEAR 5
1) Meet with potential franchisors.
2) Advertise franchise opportunity.
3) Sell franchise.
4) Expand Cream Skills Inc. to include another sport based on interest and
demand.

25. 24 | P a g e
Limiting Factorsand Obstacles
There are several limiting factors that Cream Skills Basketball League face.
In the first year, Cream Skills received small amounts of donations from people.
However, there wasn’t a set method in collecting donations or targeting markets to
receive donations. Finding stable, reliable, and sustainable funding will be an obstacle
that needs to be overcome. Base on funding alone, it will limit the possibilities of the
program in all areas of funding, operation, number of paid staff, and the how the
program will be run.
Currently, Cream Skills has acquired a gym space that is being gifted to run the summer
program. However, how long this arrangement last is undetermined. Cream Skills Inc.
will need to make preparations in securing a gym for the future and remove any
uncertainty that the gym may not be of use one day.
Cream Skills targets kids ages 14-17 years in the city of Milwaukee. Cream Skills must
organize how to coordinate the pickup and drop off players to the gym and mentoring
classes. Currently, the team owner picks up the players. However, as the number of
players increase, cost associated with the options of running a bussing system will also
increase.
Cream Skills is mainly promoting the program through word of mouth, Facebook, and
had some TV coverage. The marketing budget is a small component of the budget, and
word of mouth has been the most effective promotion of the program. However,
awareness of the program will be a challenge to overcome.
Parent involvement in the program is also an obstacle. Cream Skills aims to be a
positive social movement in the city. Getting parent involvement will positively impact
the city in fostering constructive relations; however, parent involvement is relatively low
and needs to have more parent involvement.
Additionally, there are very few female athletics. Cream Skills aims to be open to male
and females; however, it is predominately male athletics that have participated. More
efforts will need to be place into reaching female athletics.
Lastly, Cream Skills need to be aware of competing programs that are similar in running
sports related program and other organizations who are also looking to make positive
changes in society. Per the UWM “Nonprofit Wisconsin In Brief: Size and Scope”,
Risk Analysis

26. 25 | P a g e
Milwaukee has the largest number of nonprofits in the state of Wisconsin. Milwaukee
has 1,595 nonprofits reported in 2011. 1,167 are subsectors in the education field.
1,150 are in the public and societal benefit subsector. To name a few, Cream Skills Inc.
should be aware of the Boys and Girls Club, community clubs, and AAU Basketball.
Critical SuccessFactors
One key component of being successful is building strong relationships with the team
owners and business partners who will invest into the program. These businesses will
not only invest the necessary money, but also the valuable time in mentoring the kids. It
is essential to target businesses who agrees with the vision and mission of Cream Skills
to provide a stable source of funding. Finding stable sources of funding by fostering
relationships with businesses and donors will be a key activity that Cream Skills will
need to achieve. Without these relationship, it will be very difficult to continue and
expand the program.
Another key factor is to focus on the mentoring and entrepreneurship aspect of the
program. This is one key component that sets this program apart from others. Running
the basketball program in a professional manner is unique. Offering entrepreneurship
and mentoring aspects will add even more dimensions of uniqueness that no other
programs can combine these three exclusive features.
Lastly, find ways to improve the relationships with the kids and the parents. This will
help in promoting the positive social change. Develop strategies in reaching out to the
parents and making a positive impact on them as well.
Specific Risks and Countermeasures
1.) Funding: Finding key business partners who sees the vision of this program and
would like to join in making a positive, social impact in Milwaukee is critical to building a
reliable, steady, financial foundation. Per the Metropolitan Milwaukee Association of
Commerce website, there are 130,500 professional, business, educational, and health
services in Milwaukee. Finding business partners and sponsorships will be critical in the
funding of this program. A goal of Cream Skills would be to reach 0.5% of the 130,500
organization. 0.5% of these businesses would be a total of 65 business. Cream Skills
would need to reach out to about 5 businesses per month, or about 1 business a week
in building a solid foundation getting the businesses to donate a minimum of $86 a
month. By doing so, Cream Skills will have a monthly income of $5,590 and a yearly
income of $50,310.
2.) Competitors: Be aware of competitors and the programs they run year-round. Per
the 2011, UWM Nonprofit Wisconsin In Brief report, Milwaukee has the highest number
of nonprofits in the state of Wisconsin. Not only does Cream Skills faces many

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competitors in regards to numbers, but also many nonprofits also have goals of making
positive social changes as well. Cream Skills should focus, improve, and build upon the
mentoring and entrepreneurship aspect of the program. This will help attract and set
Cream Skills Inc apart from their competitors.
3.) Short term and long term transportation: Cream Skills Inc, should make plans
and budget for the expansion of the program. This includes having a procedure to turn
away kids when the program reach maximum participant levels without hurting the
mission, vision, and risking the relationship with the community. If this is not an option,
then to ensure that the program will not be place into a position that would have to turn
away kids.

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Cream Skills ends where it begins, with friendship. What started as just an idea has
become a reality for a group of dedicated individuals who want to better the lives of the
young people around them. To help educate them about the business world and the
community they live in. Cream Skills has had the experience of the first organized year
behind them. The board and management knows what has worked and what hasn’t.
They now have the information they need to execute a strategy to ensure that Cream
Skills Basketball continues in the future for the kids of this community that seem to be
left out by society. The marketing plan will give them a look at what needs to be done to
grow and the financial analysis that has been projected will help with planning and
goals. The struggles Cream Skills experienced in the pilot year has made them
stronger. Let that strength be channeled back into the community to do well. With the
help of local business leaders, we can positively impact the lives of our participants, we
can be the change. Cream Skills is worth it. The Milwaukee area is worth it. And most
importantly, the kids are worth it.
Conclusion

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Data References
American FactFinder. American FactFinder. Retrieved November 17, from
http://factfinder.census.gov/faces/nav/jsf/pages/index.xhtml
Anderson, F. O., Chikoto, G. L., & Schnupp, S. M. (n.d.). Nonprofit Wisconsin In Brief:
Size & Scope. Retrieved November 17, 2016, from
http://www4.uwm.edu/milwaukeeidea/hbi/research/studies.html
Manley, P. (2007). Nonprofit Lifestages And Why They Matter. Retrieved November
15, 2016, from http://artistcommunities.org/
Metro Milwaukee demographics. (n.d.). Retrieved November 17, 2016, from
http://www.mmac.org/metro-milwaukee-demographics.html
Milwaukee Homicides. (2016, November 20). Retrieved November 28, 2016, from
http://archive.jsonline.com/news/crime/Milwaukee-Homicide-Tracker-367120481.html
Most dangerous places in the U.S., Milwaukee County listed in the top 30. (2016,
February 23). Retrieved November 28, 2016, from http://fox6now.com/2016/02/23/the-
most-dangerous-places-in-the-u-s/

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