As a User Experience Researcher, I had a presentation points of user researcher for non researchers.

1. How to Use
User Researches
vegemaki
UX Researcher
＠UX JAM outbound 20190327

2. Hello!
vegemaki
UX Researcher
a freelancer
an employee at Recruit. co
2019/11/29 2
@vegemaki3

3. 2019/11/29 3
I’ll share my summary slides
from Twitter
@vegemaki3

4. Researches I’ve done
• Group interview
• Depth interview
• shadowing
• Ethnographic research
• Heuristic evaluation
• Usability test
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• Questionnaires
• AB test

5. Request Pattern A
“We must increase the sales of Rabbit goods
EC site.
To understand the problems and
to offer the solutions,
Please use depth interviews.”
2019/11/29 @vegemaki3 5

6. Request Pattern A
“We must increase the sales of Rabbit goods
EC site.
To understand the problems and
to offer the solutions,
Please use depth interviews.”
2019/11/29 @vegemaki3 6
Depth interviews aren’t suitable for this situation…

7. Request Pattern B
“Customers visit our EC site frequently,
but they don’t sign up for a membership
account which is necessary for making
purchases.
To gather data about the cause of the
problem,
Please use a questionnaire.”
2019/11/29 @vegemaki3 7

8. Request Pattern B
“Customers visit our EC site frequently,
but they don’t sign up for a membership
account which is necessary for making
purchases.
To gather data about the cause of the
problem,
Please use a questionnaire.”
2019/11/29 @vegemaki3 8
Questionnaire researches aren’t suitable for this situation…

9. Today’s theme
How to use each research efficiently
2019/11/29 @vegemaki3 9

10. Before that...
Research isn’t a magical tool.
It doesn’t solve all problems.
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11. Research is ...
A way to understand what we don’t understand
2019/11/29 @vegemaki3 11
hearcseR

12. Research is ...
A way to understand what we don’t understand
2019/11/29 @vegemaki3 12
hearcseR

13. Research is ...
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he a r cseR
A way to understand what we don’t understand

14. Research is ...
It’s difficult to come up with new ideas only by using researches.
We also need thinking skills.
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15. Researches I’ve done
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• Questionnaires
• AB test
Qualitative
Research
Quantitative
Research
• Group interview
• Depth interview
• shadowing
• Ethnographic research
• Heuristic evaluation
• Usability test

16. So many researches we have!!
When and in which situation a research is used is
something we should choose?
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17. Service improvement flow & suitable research
2019/11/29 @vegemaki3 17
identify the problem WHAT Quantitative Research
identify the cause of
problem
WHY Qualitative Research
consider
the direction of solution
WHAT
results of research
+ ideation / design thinking
verify solutions HOW
Qualitative Research
(Quantitative Research)

18. Service improvement flow & suitable research
2019/11/29 @vegemaki3 18
identify the problem WHAT Quantitative Research
identify the cause of
problem
WHY Qualitative Research
consider
the direction of solution
WHAT
results of research
+ ideation / design thinking
verify solutions HOW
Qualitative Research
(Quantitative Research)

19. Request Pattern A
“We must increase the sales of Rabbit goods
EC site.
To understand the problems and
to offer the solutions,
Please use depth interviews.”
2019/11/29 @vegemaki3 19

20. Service improvement flow & suitable research
2019/11/29 @vegemaki3 20
identify the problem WHAT Quantitative Research
identify the cause of
problem
WHY Qualitative Research
consider solution
direction
WHAT
results of research
+ ideation / design thinking
verify solutions HOW
Qualitative Research
(Quantitative Research)

21. Service improvement flow & suitable research
2019/11/29 @vegemaki3 21
identify the problem WHAT Quantitative Research
identify the cause of
problem
WHY Qualitative Research
consider solution
direction
WHAT
results of research
+ ideation / design thinking
verify solutions HOW
Qualitative Research
(Quantitative Research)

22. Request Pattern A
“We must increase the sales of Rabbit goods
EC site.
To understand the problems and
to offer the solutions,
Please use depth interviews.”
2019/11/29 @vegemaki3 22
Quantitative research is suitable for this situation.
e.g. market analyses, questionnaires

23. Request Pattern B
“Customers visit our EC site frequently,
but they don’t sign up for a membership
account which is necessary for making
purchases.
To gather data about the cause of the
problem,
Please use a questionnaire.”
2019/11/29 @vegemaki3 23

24. Service improvement flow & suitable research
2019/11/29 @vegemaki3 24
identify the problem WHAT Quantitative Research
identify the cause of
problem
WHY Qualitative Research
consider
the direction of solution
WHAT
results of research
+ ideation / design thinking
verify solutions HOW
Qualitative Research
(Quantitative Research)

25. Service improvement flow & suitable research
2019/11/29 @vegemaki3 25
identify the problem WHAT Quantitative Research
identify the cause of
problem
WHY Qualitative Research
consider solution
direction
WHAT
results of research
+ ideation / design thinking
verify solutions HOW
Qualitative Research
(Quantitative Research)

26. Request pattern B
“Customers visit our EC site frequently,
but they don’t sign up for a membership
account which is necessary for making
purchases.
To gather data about the cause of the
problem,
Please use a questionnaire.”
2019/11/29 @vegemaki3 26
Qualitative research is suitable for this situation.
e.g. user interviews, usability tests

27. Summary
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28. 1: It‘s not a magical tool.
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Research is a way to understand
what we don’t understand.

29. 2: suitable researches for each phases
2019/11/29 @vegemaki3 29
identify the problem WHAT Quantitative Research
identify the cause of
problem
WHY Qualitative Research
consider
the direction of solution
WHAT
results of research
+ ideation / design thinking
verify solutions HOW
Qualitative Research
(Quantitative Research)

30. Understanding
how to use research
leads to
better ideas
and better products
2019/11/29 30@vegemaki3

31. If you have any problems
with your project,
I can work with you
as a freelance UX researcher!
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32. 2019/11/29 32
Let’s have a discussion later.
@vegemaki3