MVNO 2.0

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MVNO Concept for Mobile 2.0

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MVNO 2.0

  1. 1. MVNO 2.0 MVNO Concept for Asia
  2. 2. MVNO Basics <ul><li>The three foundations of an MVNO </li></ul><ul><li>Brand (see Virgin, Disney, etc.) </li></ul><ul><li>Good Technology (including billing and portal) </li></ul><ul><li>Unique Concept (see Blyk, etc.) </li></ul>
  3. 3. What to Avoid <ul><li>Don’t just be a reseller, the operators can always give better discounts than you </li></ul><ul><li>Don’t copy the image of an operator in your country, you will need to stick out in order to gain subscribers </li></ul><ul><li>Un-transparent offerings – subscribers like it simple </li></ul><ul><li>Spread yourself too much – you need segmentation </li></ul>
  4. 4. The Mobile Telecom Market Today <ul><li>Declining ARPU </li></ul><ul><li>Declining revenue from mobile content </li></ul><ul><li>No new significant VAS in sight since Ringback Tone </li></ul><ul><li>80-90% Prepaid and huge churn rate </li></ul><ul><li>No stable platform to roll out advanced content and VAS (with the exception of Japan) </li></ul>
  5. 5. The MVNO 2.0 Concept <ul><li>Choose a customer profile for your MVNO offering </li></ul><ul><li>Build a stable platform by supplying your customers with selected handsets with an ODP </li></ul><ul><li>Subsidize this handset with Mobile Advertising </li></ul><ul><li>Bundle the handset with a Credit Card to enable mobile payment. </li></ul><ul><li>Roll-out Mobile 2.0 services on the handset/ODP platform </li></ul>
  6. 6. Revenue Streams <ul><li>Reselling voice and messaging </li></ul><ul><li>Mobile advertising </li></ul><ul><li>Advanced content and VAS, mobile 2.0 </li></ul><ul><li>M-payment and click2buy </li></ul>
  7. 7. Miscellaneous <ul><li>Include social networking applications to reduce churn </li></ul><ul><li>It is possible to cooperate with one mobile operator per country only </li></ul><ul><li>It is possible to focus on mobile advertising and advanced services, leaving the subscribers with their operators, thus becoming an operator independent MVNO </li></ul><ul><li>Capture the subscriber churn mass, floating between the operators </li></ul>
  8. 8. <ul><li>Stefan Emunds </li></ul><ul><li>[email_address] </li></ul>

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