Atv Opportunity Shenzhen Rev1


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Atv Opportunity Shenzhen Rev1

  1. 1. Analog Mobile TV Business Opportunities & Trends April, 2009 Joe LaValle Telegent Systems – Sunnyvale, Cal.
  2. 2. Analog TV (ATV) Opportunity Summary <ul><li>Over 20 million ATV handsets sold to date </li></ul><ul><ul><li>Shipments began in mid-2007 </li></ul></ul><ul><ul><li>Most are in the Feature Phone segment </li></ul></ul><ul><li>Significant penetration of non-top 5 OEM handsets </li></ul><ul><li>LATAM operators using feature for differentiation </li></ul><ul><li>Strongest growth in emerging markets </li></ul><ul><li>ASP premium for TV feature </li></ul><ul><ul><li>Generally better margins for ODM, OEM, channel </li></ul></ul><ul><li>Consumers clearly like this feature… </li></ul>
  3. 3. Telegent Corporate Overview Solutions Single-Chip Mobile TV Receivers Single-Chip PC TV Receivers Market Momentum Over 100+ Models… - >20M ATV phones shipped - New revenue / ARPU platform - Positive consumer experience Mission Making Television Mobile by delivering both free-to-air and paid content Standards Worldwide coverage Analog: NTSC, PAL, SECAM, FM Stereo Digital: DVB-T
  4. 4. <ul><li>Free, familiar content drives Mobile TV adoption </li></ul><ul><li>Leverage existing infrastructure to deliver global coverage </li></ul><ul><li>ATV commands a retail price premium of $30 - $40 </li></ul>Rapid Consumer Adoption & Value Broadcast Mobile TV Unit Shipments (2008) ISDB-T Free to Air TV+FM T-DMB DVB-H Analog Source: Telegent, IMS Research
  5. 5. Advantage of Free-to-Air Broadcast TV Spectrum allocated Worldwide standards Free, familiar content Universal coverage, existing towers No investment required from operators or broadcasters Spectrum Standards Content Infrastructure Devices Leverages existing TV global ecosystem
  6. 6. Worldwide Analog TV Opportunity <ul><li>88% of global population still has access to analog TV by 2012 </li></ul>Analog shutoff by 2012
  7. 7. High Penetration of non-top 5 OEMs – Q109 Source: Deutsche Bank, Telegent market data, Q109 data <ul><li>China, APAC, Middle East: Established markets </li></ul><ul><li>LATAM, Russia/CIS, Africa: </li></ul><ul><li>New markets </li></ul>
  8. 8. IMS Research Forecast, Jan 2009 Thousands of analog TV handsets Worldwide 0 13 3,205 10,583 16,234 26,166 39,951 56,074 74,382
  9. 9. TV Viewing High Usage Feature <ul><li>Frequency/Duration of TV Feature Use </li></ul>
  10. 10. LATAM Operators Adopt Analog TV Models <ul><li>Analog TV handsets offered by operators in Mexico, Peru, Venezuela, Columbia, Argentina to help maintain leadership position </li></ul><ul><li>Movistar-branded handset on display in Telefónica outlet in Lima, Peru. (left) </li></ul><ul><li>Shown in catalog. (right) </li></ul>
  11. 11. Events Help Drive Consumer Adoption <ul><li>2008 Beijing Olympics drove </li></ul><ul><li>significant adoption in China </li></ul><ul><li>2010 World Cup in Africa </li></ul><ul><li>provides a unique global </li></ul><ul><li>opportunity </li></ul><ul><li>Consumers want to watch – but </li></ul><ul><li>they don’t want to pay to watch! </li></ul><ul><li>Free-to-Air Analog TV Phones </li></ul><ul><li>may be the answer </li></ul><ul><li>Great revenue opportunity for </li></ul><ul><li>retailers, distributors and </li></ul><ul><li>operators </li></ul>
  12. 12. Industry Commentary <ul><li>“ Ongoing investments in analog development, even as major digital rollouts are delayed or reduced, indicates analog mobile TV could become the industry's bright spot through 2010 and beyond.” </li></ul><ul><li>– IMS Research 2009 </li></ul>Juniper Research Future Mobile Awards “ While Telegent are not alone in producing such chipsets, they are undoubtedly the most successful chipset manufacturer in this regard.”
  13. 13. Why has Telegent been successful? <ul><li>We weren’t the first …. but we solved key problems preventing mass adoption </li></ul><ul><ul><li>Performance, power, integration/size, receive sensitivity, mobility (>500 km/hr) and price </li></ul></ul><ul><li>Telegent’s single-chip TLG 1120 covers all Analog TV standards, plus FM Stereo </li></ul><ul><ul><li>Worldwide TV: NTSC, PAL, & SECAM </li></ul></ul><ul><li>Strong local Telegent technical support </li></ul><ul><ul><li>75 person strong presence in Shanghai </li></ul></ul><ul><ul><li>Reference designs, design review services </li></ul></ul><ul><li>We’re on our 3 rd generation of ATV chipsets </li></ul><ul><ul><li>And they keep getting better…. </li></ul></ul><ul><ul><li>Absolutely superior Analog TV performance </li></ul></ul>Applications Mobile Phones Netbooks/Notebooks Portable navigation In-car & portable entertainment PMP/MID Portable PC adapters Flat panel monitors
  14. 14. Analog TV Opportunity Summary <ul><li>20+ million ATV handsets sold to date </li></ul><ul><ul><li>Growth continues despite global economic storm </li></ul></ul><ul><ul><li>Emerging markets are driving the business </li></ul></ul><ul><li>Significant opportunity remains for China mobile phone manufacturers </li></ul><ul><li>How can you take advantage? </li></ul><ul><ul><li>Work with local Telegent team – meet them today! </li></ul></ul><ul><ul><li>Focus on the ID – make the ATV phone attractive </li></ul></ul><ul><ul><li>Follow Telegent design guidelines to reduce EMI and improve TV reception </li></ul></ul><ul><ul><li>Insist on Telegent for the best performance and support </li></ul></ul>
  15. 15. <ul><li>Increasing PCTV Market </li></ul><ul><li>Hybrid DVB-T & analog TV  global coverage </li></ul><ul><li>85% power reduction 1  enabling embedded PC/netbook market </li></ul><ul><li>Simplicity in design  enabling new customers </li></ul><ul><li>Low cost structure  new applications and end markets </li></ul>Breakthrough in PCTV – Enabling TV in netbooks Telegent 1-chip Hybrid TV 4.25 cm 2 , 80 components, 0.25 W <ul><li>Tuner </li></ul><ul><li>Demod </li></ul><ul><li>Decoder </li></ul><ul><li>DSP </li></ul><ul><li>FM stereo radio </li></ul><ul><li>USB 2.0 </li></ul>Current 4-chip Hybrid TV 30 cm 2 , 204 components, 1.4 W Note1: Analog mode Front Back
  16. 16. Join the Telegent community today…..