A comparative opportunity cost analysis between two different businesses. Factors that have to be compared in order to take the right decision.

1. Marketing Consulting Solutions
Business plan
Business Economics

2.  Mission: provide counseling & marketing
solutions to customers and businesses.
 Product:
designing personalized surveys
results analysis
offering customized solutions
 Customers: other companies (B2B).
 Uniqueness: interactive and visually
appealing surveys, which will increase
the number of respondents.
Marketing Consulting Solutions
Business plan

3.  Mission: provide customized
visual solutions for the clients’
individual needs.
 Product: illustration, graphic
design, animation, video
production, image processing and
visual effects.
 Customers: individuals and
businesses.
 Uniqueness: the blend between
traditional art and modern
production technology.
Digital Media Studio
Business plan

4. Marketing Consulting Solutions
Opportunity cost
 Benefits lost by giving up the
Digital Media Studio:
working in a creative
environment
diversity of job opportunities
in the visual industries:
game, advertizing,
illustration...
capitalizing on the previous
experience in fashion design

5. Digital Media Studio
Opportunity cost
 Benefits lost by giving up the
Marketing Consulting Business:
helping others succeed in
their business
capitalizing on the skills
acquired in University
building a strong and clear
image of the business market

6. Comparative opportunity cost
 The best choice is where the
better professional skills are: in
the Marketing Consulting
Business.
 Minimizing the opportunity
cost and maximizing the gain
by integrating the creative &
visual aspect in the marketing
business.

7. Governmental influence
 Taxes:
direct (on salary, revenue)
indirect (VAT)
 Subsidies: financial aids to
encourage certain productions
or behaviors
Eg. subsidies for salary for fresh
graduates

8. Legal form of the company
 Private Limited Company
controlled / limited risk:
separation between the
company's goods and the
personal goods.
relatively simple to expand:
the legal form makes it easy to
add other business partner(s).

9. Financing methods
 At start-up:
Personal savings used
No outside financial sources
required
 Over time:
issuance of company shares

10. Market structure
 Monopolistic competition market:
big number of similar firms, of
relative small size
financially easy to enter the
market
similar products exist on the
market, but our product uses a
different approach
the existing companies have
some control over the market
price

11. Break-even Point (BEP)
BEP = 49 units (= hours)

12. Break-even Profit Point (BEPP)
Profit = 1000$
BEPP = 111 units (= hours)

13. Thank You!
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