1. Retail Samples
by, Stacey Inglis

2. E-Mail Blasts Prove to be Successful!
• July ’06: The very1st Minute Maid blast sent to consumers
• Prior to the July E-Mail Blast, Minute Maid represented only 1% of our
Online Coupon Requests.
• Post E-Mail Blast, Minute Maid initially shot up to 37% and by year end
reached 58%.
• 10 Consumer E-mail Blasts sent to date
Retail Consumer Email Blasts/On-line Coupon Requests

3. Frozen Desserts Consumer
Email Blasts
21% open rate
19% open rate
10% click through rate
9.6% click through rate

4. Soft Pretzel Consumer Email
Blasts
22% open rate
17% open rate
5% click through rate
4% click through rate

5. Movie Theater Consumer Email
Blast
Back-To-School Consumer
Email Blast
3,000 consumers signed up for
the Movie promotion.
21% open rate
4% click through rate

6. Hispanic Product Consumer
Email Blasts
5.5% click through rate
15.7% open rate

7. 18.45% Open Rate
15.79% Open Rate
On-Pack Promotion Consumer
Email Blasts
9% click through rate

8. Coupon Request Forms Currently Available
www.superpretzel.com
www.luigis.com
www.jjsnack.com/minutemaid

9. Tri-Fold Bulk Mailer – On-line Coupon Requests

10. 2nd Tri-Fold Bulk Mailer – On-line Coupon Requests
Up sell after 6 months to
buy two.

11. Follow-up consumer postcard for
TIO PEPE’S Churros. Due to limited
distribution SUPERPRETZEL offer
was included.

12. Internet Tri-fold Coupon Redemption Rates to Date
Compared to:
Brand Value Redemption
SUPERPRETZEL 5.14.06 FSI $0.75 0.32%
SUPERPRETZEL 5.14.06 FSI $1.00/2 0.16%
SUPERPRETZEL w/ Roger Clemens 05.14.06 FSI $0.75 0.18%
PRETZELFILS 5.14.06 FSI $0.75 0.23%
PRETZELFILS 5.14.06 FSI $1.00/2 0.35%
LUIGI'S 6.12.05 FSI $0.75 0.39%
LUIGI'S 6.12.05 FSI $1.00/2 2.26%
Brand Value Redemption
SUPERPRETZEL $0.50 10.24%
PRETZELFILS $0.50 4.63%
LUIGI'S $0.50 6.25%
MINUTE MAID $0.50 2.76%

13. Where do our Requesters Live?
Top Ten States Account for 50.33%
(Requests Total 1/1/07 through 3/31/07)
Rank State Total % of Total
1 PA 1979 7.50%
2 TX 1619 6.18%
3 OH 1577 6.02%
4 NY 1561 6.00%
5 FL 1540 5.87%
6 MI 1346 5.13%
7 IL 1063 4.05%
8 NC 918 3.50%
9 NJ 839 3.20%
10 MO 753 2.90%

14. Retail Trade Publication Ad Samples

15. Retail Print Ads – Frozen Food Age

16. New Retail Products 2006

17. New Minute Maid
Products 2006
FSI

18. New Retail
Products 2006
FSI - 0.18% redemption

19. New LUIGI’S Products 2006
FSI - 0.39% redemption

20. Retail On-Pack Promotion

21. SUPERPRETZEL
Package Art
BACK
FRONT
Totally Suite Sweepstakes
Promotion

22. Accompanying
Consumer
Email Blast
Promotion increased the
SUPEPRETZEL Website
Traffic 10-Times

23. • 3.5M Boxes with national distribution
• Promotion will be featured in all March 19th FSIs
• Choice of 4 photos
Roger Clemens On-Pack
Photo Offer
On-line entry

24. • Joint Shipper with Kraft Aug.15-Oct.15, 2006
• $1.00 off when purchasing both products
• Approximately 3,000 shippers
• National Distribution

25. • Joint Shipper with Kraft Aug.15-Oct.15, 2006
• $1.00 off when purchasing both products
• Approximately 3,000 shippers
• National Distribution

26. • Joint Shipper with Kraft Aug.15-Oct.15, 2006
• $1.00 off when purchasing both products
• Approximately 3,000 shippers
• National Distribution

27. Retail FSI’s

28. The New Look of SUPERPRETZEL® FSIs
$1.00/2 & $0.75/2 off
$1.00/2 & $0.75/2 off $0.75 off
Texas Only
Brand Circ Insertion Redemption Total
SUPERPRETZEL 26,949,000 $83,272 $234,712 $317,984
Average Cost for FSIs