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EBT and Matching Dollars

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Erika Meschkat, Beth Knorr discuss matching dollars programs for EBT at farmers markets at the Ohio Farmers Market Conference 2014

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EBT and Matching Dollars

  1. 1. Incentivizing use of farmers’ markets through community partnerships: snap purchases and produce prescriptions Farmer’s market management network conference march 2013 Erika Meschkat OSU Extension and Cleveland-Cuyahoga County Food Policy Coalition Beth Knorr Countryside Conservancy
  2. 2. Countryside Conservancy Non profit organization with several program areas  Countryside Initiative Farms  Countryside Farmers’ Markets  Countryside U
  3. 3. Snap purchase incentives carrot cash  Began accepting EBT in 2009 with small incentive program  Partnership with Wholesome Wave began in 2011  Matched $20
  4. 4. EBT, Debit and Carrot Cash  Debit tokens have $1.50 service fee  Three different tokens
  5. 5. EBT Sales 0.51%, $3,124. 00 Carrot Cash Sales, 0.39% $2,375.00 Debit Token Sales, 5.21% $31,784.00 Cash/Check Sales 93.8% $572,261.51 Howe Meadow EBT Sales in 2011 were $1412 Reached $3124 in 2012, plus $2375 in Carrot Cash matching dollars EBT Sales Impact
  6. 6. Highland Square EBT sales were $1526 in 2011 Reached $3662 in 2012, plus $3499 in Carrot Cash matching dollars EBT Sales Impact EBT Sales $3,662.00 4% Carrot Cash Sales, $3,499.00 3% Debit Token Sales, $3,906.00 4% Cash/Check Sales, $89,586.57 89%
  7. 7. Incentive Dollar Amounts  Reduced incentive amount to $15 in 2013
  8. 8. EBT Sales Impact While overall sales have increased, EBT sales have not kept pace with the overall market growth EBT Sales $3,592.00 1% Carrot Cash Sales $2,417.00 0% Debit Sales $38,315.00 6% $598,126.96 93%
  9. 9. Sales remained the same as a percentage of overall sales EBT Sales Impact EBT Sales $3897 4% Carrot Cash Sales 3413 4% Debit Sales 3825 4% Cash/Check Sales 84523.75 88%
  10. 10. Data tracking EBT Revenues Amount Buy Back amount Total % of sales Wk #1 $ 156.00 $ 167.00 $ 323.00 1.35% Wk #2 $ 32.00 $ 5.00 $ 37.00 0.16% Wk #3 $ 44.00 $ 65.00 $ 109.00 0.38% Wk #4 $ 36.00 $ 28.00 $ 64.00 0.25% Wk #5 $ 69.00 $ 53.00 $ 122.00 0.47% Wk #6 $ 91.00 $ 67.00 $ 158.00 0.61% Wk #7 $ 48.00 $ 20.00 $ 68.00 0.23% Wk #8 $ 64.00 $ 70.00 $ 134.00 0.50% Wk #9 $ 78.00 $ 65.00 $ 143.00 0.56% Wk #10 $ 34.00 $ 41.00 $ 75.00 0.25% Wk #11 $ - $ - 0.00% Wk #12 $ 55.00 $ 55.00 $ 110.00 0.41% Wk #13 $ 105.00 $ 3.00 $ 108.00 0.42% Wk #14 $ 129.00 $ 107.00 $ 236.00 1.27% Wk #15 $ 55.00 $ 96.00 $ 151.00 0.50% Wk #16 $ 21.00 $ 80.00 $ 101.00 0.34% Wk #17 $ 159.00 $ 39.00 $ 198.00 0.64% Wk #18 $ 148.00 $ 241.00 $ 389.00 2.75% Wk #19 $ 144.00 $ 41.00 $ 185.00 0.74% Wk # 20 $ 41.00 $ 49.00 $ 90.00 0.48% Wk # 21 $ 130.00 $ 31.00 $ 161.00 0.75% Wk #22 $ 105.00 $ 20.00 $ 125.00 0.64% Wk # 23 $ 56.00 $ 155.00 $ 211.00 1.02% Wk # 24 $ 75.00 $ 32.00 $ 107.00 0.61% Wk # 25 $ 39.00 $ 148.00 $ 187.00 1.18% Total $ 1,914.00 $ 1,678.00 $ 3,592.00 0.59% Carrot Cash Revenues Amount Buy Back amount % of sales Wk #1 $ 58.00 $ 54.00 $ 112.00 0.47% Wk #2 $ 22.00 $ 16.00 $ 38.00 0.17% Wk #3 $ 42.00 $ 25.00 $ 67.00 0.24% Wk #4 $ 19.00 $ 6.00 $ 25.00 0.10% Wk #5 $ 68.00 $ 65.00 $ 133.00 0.51% Wk #6 $ 27.00 $ 52.00 $ 79.00 0.31% Wk #7 $ 36.00 $ 37.00 $ 73.00 0.25% Wk #8 $ 40.00 $ 28.00 $ 68.00 0.26% Wk #9 $ 63.00 $ 38.00 $ 101.00 0.40% Wk #10 $ 34.00 $ 30.00 $ 64.00 0.21% Wk #11 $ - $ - 0.00% Wk #12 $ 23.00 $ 55.00 $ 78.00 0.29% Wk #13 $ 59.00 $ 23.00 $ 82.00 0.30% Wk #14 $ 92.00 $ 85.00 $ 177.00 0.69% Wk #15 $ 30.00 $ 97.00 $ 127.00 0.68% Wk #16 $ 8.00 $ 51.00 $ 59.00 0.20% Wk #17 $ 75.00 $ 42.00 $ 117.00 0.39% Wk #18 $ 88.00 $ 101.00 $ 189.00 0.61% Wk #19 $ 119.00 $ 24.00 $ 143.00 1.01% Wk # 20 $ 5.00 $ 25.00 $ 30.00 0.12% Wk # 21 $ 58.00 $ 20.00 $ 78.00 0.42% Wk #22 $ 107.00 $ 35.00 $ 142.00 0.73% Wk # 23 $ 4.00 $ 130.00 $ 134.00 0.65% Wk # 24 $ 55.00 $ 37.00 $ 92.00 0.52% Wk # 25 $ 67.00 $ 142.00 $ 209.00 1.31% Total $ 1,199.00 $ 1,218.00 $ 2,417.00 0.40%
  11. 11. Community partnerships necessary for success  Single market management organization = easy implementation, consistent data collection  Community partnerships building  From 2009-2013 only organization in county accepting EBT, likely to change in 2014
  12. 12. Cleveland-cuyahoga county food policy coalition • City and County focused Food Policy Coalition – In partnership between state extension (OSUE) and Case Western University’s Prevention Research Center – Partners representing many diverse stakeholders in the food system – Collaborate on innovative programming and policy, backed up by research, to address barriers to growth in a healthier food system
  13. 13. • Packaging Incentives: • economic incentives (for every $1 spent $1 received up to $10) • Developed by Coalition partners & administered by OSUE • Piloted with 4 markets in 2009 to 20 markets and two farm stands in 2013 • Increased federal food assistance SNAP sales by over 40% between 2011-2013 with same # of markets participating • 2013 sales surpassed 2012 in just 6 months Snap purchase incentives produce perks
  14. 14. Profile of markets
  15. 15. administration • OSUE fiscal agent • Markets submit monthly “incentive logs” via Excel – EBT sales tokens purchased & redeemed – Last four digits SNAP card – Incentive tokens distributed & redeemed – ZIP, How customers heard of the program, traveled to the market, importance of incentives, first time at a farmers’ market, markets visited in the past
  16. 16. REIMBURSMENT & MARKET GUIDELINES • OSUE aggregates incentives redeemed and reimburses markets monthly • Guidelines for markets: – Prominent visuals and promotion – Encourage and facilitate community connections Collect data and report – Train and inform vendors – Come together for 2 meetings a year
  17. 17. program outcomes • 2013 Season report – Consumers • Very important to introducing to markets • Many repeat customers – Farmers • Peaked interest in issues in food access • Increased sales – Market managers and partners • $40K in SNAP sales
  18. 18. Referral-based incentives Produce prescriptions (rX) • How it works • Partners involved • Packaging of incentive: • economic + social incentives
  19. 19. Pilot outcomes • Almost half (~42%) were first time customers • 42 out of the 48 participants enrolled came to the markets • Effective at filling gaps from DVPP-Orientation • 310 visits, redeemed over $3,300 from July- October • Trouble shooting at the markets (FPC as customer service)
  20. 20. Partnership impact • Ideal program for convening stakeholders to support growth and investment in your market • Satisfied vendors/farmers and market managers • Elaborate on partnerships formed in support
  21. 21. NEEDS FOR incentive PROGRAM EXPANSION • Comprehensive network and dedicated staff with capacity • Understanding market needs, capacity, interest • Better access to SNAP and farmers’ market data at many levels – Emphasis on common metrics to evaluate programs on a larger scale • Flexible funding and better agency communication channels (network priority) • Innovation for reporting and SNAP transactions
  22. 22. Take away considerations • What are your perceived needs and barriers to doing this work? • What does your market(s) look like? • What kind of partnerships are you building now-or hope to in the future? • What could you contribute to a network?
  23. 23. Beth knorr MaRKETS MANAGER farmersmarket@cvcountryside.org WWW.CVCOUNTRYSIDE.ORG @countrysidechix Erika Meschkat Program Coordinator, Community Development meschkat.1@osu.edu 216-429-8200 x212 www.cccfoodpolicy.org www.cuyahoga.osu.edu @cccfoodpolicy

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