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Positioning of Deodorant Brands. Positioning of Body Spray Brands

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Positioning of Various Deodorant Brands in the Middle Eastern countries

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Positioning of Deodorant Brands. Positioning of Body Spray Brands

  1. 1. Significant part of the population uses Deodorants & Fragrances interchangeably Masculine Appeal Axe Fa Brut Brut Heritage Anti- Perspirant French/ Oriental Fragrance Old Spice Nivea Men Rexona Sapil Maryaaj Armaf Dove Men’s Adidas Playboy Royal Mirage Rasasi Denim Old Spice English Blazer English Blazer Fantasy Perception Map of MEN’s Deodorants/ /AP – Middle East Countries Denim Skin Care/ Safe skin Sriram Prasad 2016 DEO Yardley

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