2. TABLE OF CONTENT
• Introduction
• Methodology of OR
• Nature and characteristic features of OR
• Assumptions underlying linear
programming
• Historical development
• Quantitative Approach to decision making
• Quantitative analysis and computer based
information system
3. Introduction
Why do we need Quantitative Technique?
We need Quantitative Technique to make decision.
Decision-making is an all-pervasive feature of management. It is a process
by which a manager, when faced with a problem, chooses a specific course
of action from among a set of possible alternatives.
As a managers we need to take decision on continuous basis. Those decision
can’t be made on the basis of rule of thumb, common sense or snap
judgement. We need some basis to make that decision.
4. Approaches
Traditional Approach Modern Approach
.
Art or talent that is
acquired over a period
of time through
experience.
Systematic and
scientific method as
now business operates
in complex and fast
changing environment
5. Classification of Decision Situation
Decision
under
Uncertainty
Decision
under
Certainty
Decisions under certainty,
where all facts are known
fully and for sure
Where the event that
would actually occur is not
known but probabilities
can be assigned to various
possible occurrences
(1 of
3)
6. Dynamic
Decision
Static
Decision
Decisions for one time
period only
A sequence of interrelated
decisions made either
simultaneously or over several
time periods, called dynamic
decisions.
Classification of Decision Situation (2 of
3)
8. Decision Making and Quantitative Analysis
P E S T L E
Political
Environmental
Social
Technological
Legal
Ecological
9. In Second world war, British
military management called
upon a group of scientists to
examine the strategies and
tactics of various military
operations.
New scientific and quantitative
techniques were developed to
assist military operations and to
determine the pattern of
Submarine attacks, flight pattern
The name operational research was
derived directly from the context in
which it was used-research activity on
operational areas of the armed forces.
Later, operations research was
adopted by the industry and
some of the techniques that
had been applied
In 1950s, OR was mainly used to
handle management problems
that were clear-cut, well-
structured and repetitive in
nature.
Since 1960s, however, formal
approaches have been
increasingly adopted for the
less well-structured planning
problems as well.
Historical Development of Operations Research
10. 1. Decision making
Primarily , OR is used for decision making
irrespective of situation involved. This
process involves following steps.
DEFINE THE PROBLEM
SELECT ALTERNATIVE
COURSE OF ACTION
DETERMINE MODEL
EVALUATE
ALTERNATIVES &
CHOOSE OPTIMAL ONE
2. Scientific Approach
OR employs scientific methods. There is no
place for guesswork. The formalized process
involves following steps
• Problems should be defined & conditions
should be determined.
• Determine behavior of system
• On basis of observations, hypothesis if
formed.
• Test the hypothesis with the help of
experiment.
• Analyze results of experiment.
11. 3. Objective
• OR attempts to find the best & optimal solution to the problem.
• It acts as the measure of effectiveness to compare alternatives.
4. Inter-disciplinary team approach.
• Requires team approach to a solution.
• No single person has knowledge of all the aspects of OR.
• Requires a group of people with different expertise for decision making.
• Experts in areas of Mathematics , Statistics, Engineering, Economics,
management, etc.
5. Digital Computer
• Very integral part of OR approach in decision making.
• Computers are required to handle huge sums of data and due to
complexity of model.
• “Canned Programs” are available to solve problems.
12. Methodology Of
Operations Research
Formulate the problem
Determine the assumptions and
formulate the problem in a
mathematical framework.
Acquire the input data.
Solve the model formulated and
interpret the results.
Validate the model
Implementation of solution obtained
13. 1. Formulate the problem
• Define a clear & concise statement of the problem
• Analyst cannot deal with all the problems and
therefore one should select a few problems that are
likely to result in greatest profit increases or cost
reductions.
• After the problem is defined categorise it into the
following .
Problem
Standard problem
Also known as
programmed problems
These are well structured
problems characterized by
routine, repetitive decisions that
utilize specific decision making
technique in their solution
strategy
Special problem
Unique and non recurrent
in nature & therefore, ill
structured
14. 2. Model building
• A model is a simplified representation of a real-
world situation that, ideally, strips a natural
phenomenon of its bewildering complexity and
replicates its essential behavior.
• The decision Maker has to abstract from the
empirical situation those factors which are more
relevant to the problem and combine them in logical
manner so that they form a counterpart or a model
of actual problem.
Model
Physical Model
Iconic Model
Analogue Model
Symbolic Model
15. Iconic Model
• An iconic model is an exact physical representation and may be larger or
smaller than what it represents.
• The characteristics of an iconic model and the object that it represents
are the same.
• Advantage: 1) Concrete & specific
2) Resembles visually the thing it represents & therefore
there are likely to be fewer problems in translating any
findings from the model in the real life situation.
• Disadvantage : They often do not lend themselves to manipulation for
experimental purpose.
Scale model of car
16. Analogue Model
• Analogue models use one set of physical
movements to represent another set of physical
movements.
• An analogue model may be in the form of a
diagram such as a demand curve, histogram, etc.
• It is less specific & concrete but they are easier to
manipulate as compared to the iconic model
17. Symbolic/Mathematical Model
• A symbolic or mathematical model represents a problem
with the use of symbols.
• This model id frequently used in Operations Research.
• They employ letters , numbers and other types of
symbols to represent the variable and their inter
relationship.
Mathematical
Model
Deterministic
Model
The one in which all parameters in
a mathematical formulation are
fixed and predetermined values so
that no uncertainty exist
Probabilistic
/Scholastic/
chance Model
Some or all the
basic
characteristics
may be random
variables.
18. Symbolic/Mathematical Model
• Mathematical Model comprises of three basic components:
Result Variable
• Reflects & Measures the level of effectiveness of a system.
Decision variable
• Those where a choice can be made
Uncontrollable Variable
• Refers to those factors in a decision situation which affects the
result variables but are not in control of the decision maker.
19. 3. Obtaining Input Data
• Sources of Data : 1) Company Reports
2) Company Documents
3) Interview with the company personnel
• It is very important to obtain accurate & complete data because the quality of
data determines the quality of output i.e. GIGO ( Garbage In garbage Out)
• Obtaining correct & relevant data is a difficult exercise
20. 4. Solution Of Model
• A solution to a model implies determination of a specific set of decision variables
that would yields a desired level of output.
• Desired level of output is determined by the principle of choice adopted and
represents the level which optimizes.
• Feasible solution is a solution which satisfies all the constraints of the problem
whereas Infeasible solution are those solution which does not satisfy all the
constraints.
• Optimal solution is a feasible solution that optimizes whereas Non Optimal
solution is a feasible solution other than the optimal.
• Unique solution are those where only one optimal solution of the problem exists
whereas in Multiple Solutions more than one optimal solution exists and are
equally efficient.
21. Sensitivity analysis
• Also called as post-optimality analysis
• By sensitivity analysis we imply determination of the behavior of the system to
changes in the system inputs and specifications
• It is what if analysis , this is done because the input data and the structural
assumptions of the model may not be valid.
22. 5. Model Validation
• The validation of a model requires determining whether the model can
adequately and reliably predict the behavior of the real system that it seeks to
represent
• Usually, the validity of a model is tested by comparing its performance with the
past data available in respect of the actual system.
23. 6. Implementation
• Implementation is the process of incorporating the solution in the organization.
• No standard prescription can be given, which would ensure that the solution
obtained would automatically be adopted & implemented
because the technique & models used in OR may sound such and may be
detailed in mathematical terms.
• A model that secures a moderate theoretical benefit and is implemented is
better than a model which ranks very high on obtaining theoretical advantage
but cannot be implemented.
25. 1. Management Information System
• Aims at providing right information with the help of QA, at the right
time to right people.
• Necessary that manager knows computers.
• QA can aid providing these information to manager by providing
programs for the same.
26. 2. Decision Support System
• Aid management in Improving its decision making.
• It supports not replace managerial judgement.
• It is an interactive system which includes use if “What if?” questions so that
manager can try different decisions.
• Stresses upon effectiveness rather than efficiency.
• Examples Of DSS models: Break-even Analysis, Profitability decisions, Decision
Tables, Decision trees, Relevance trees, etc.
27. 3. Artificial Intelligence and expert systems
• Artificial intelligence (AI) refers to the simulation of human intelligence in
machines that are programmed to think like humans and mimic their
actions.
• Support and automate decision making and act like intelligent decision-
makers
• Empowered with AI, you can make small decisions on the go, solve
complex problems, initiate strategic changes, evaluate risks, and assess
your entire business performance.
28. ASSUMPTIONS UNDERLYING
LINEAR PROGRAMMING
• Proportionality- every orange contributes to the
profit equally , ie if x=10rupees (profit) the total
profit= (units sold) 10x (profit per unit)
• Certainty- that the number of oranges and
apples their respective quantities p.p.u(profit per
unit) are known with certainty.
• Additivity-1 oranges value has to remain as one
and adding another, 2 oranges should be 20
rupees p.p.u. and the objective function of the
equation has to be written as the sum of each
activity conducted.
• Finite Choices- there are only so many ways you
can sell apples and oranges, and negatives on
either side are unacceptable.
29. Continuity
• Another assumption of linear
programming is that the decision
variables are continuous. This means a
combination of outputs can be used
with the fractional values along with the
integer values.
• But its impossible to sell .47 of an
orange thus for one off decisions we
round off integers and see if they fall in
the feasible range and is the best
integer solution .
• WIP.
31. THA
THANK YOU
OUR TEAM
Sheenu Aggarwal
Roll No – 30/039
Nisha Juneja
Roll No – 30/025
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Roll No – 30/043
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Roll No – 30/034