This document provides information on starting a dairy farm, including planning considerations, licensing requirements, and marketing skills. Some key points covered are: 1) Factors to consider for the farm site such as land availability, water, market potential for products. 2) Planning for adequate feed and water supplies, manure management, accounting and financial projections. 3) Obtaining necessary licenses to build and operate the farm. 4) Developing marketing skills, with value-added products like paneer being profitable.

1. DAIRY FARMING
INSIGHTS FOR VHSE
STUDENTS
LMTC MALAMPUZHA - Dr SREEHARI S
(MVSc PhD LPM)
drsreehari98vet@gmail.com
Mob 7907612645

2. Recent trends in animal welfare/ well being-cow
comfort
Finding Reliable Information
Visit the sites of accredited veterinary organizations such as CAPC
(Companion Animal Parasite Council), AHS (American Heartworm Society),
AVMA (American Veterinary Medical Association), AAHA (American Animal
Hospital Association), or the AAFP (American Association of Feline
Practitioners); governmental sites such as the CDC (Centers for Disease
Control—Healthy Pets Healthy People); or well-known non-profit
organizations, such as ASPCA (Poison Hotline).
https://agritech.tnau.ac.in/ta/animal_husbandry/animhus_index.html

3. Recent trends in animal welfare/ well being-cow
comfort
Finding Reliable Information
Frequent familiar sites.
Visit independent sites (WebMD Pet Health Community, LifeLearn ClientEd, PetMD,
Merck Veterinary Manual online and more.)
Find a site with an easy-to-use search engine
Scrutinize the site.
Find a well-organized site
Avoid sites heavily weighted with personal opinion

4. Recent trends in animal welfare/ well being-cow
comfort
Finding Reliable Information
Internet Precautions
Avoid sites that tell you how to treat your pet’s specific problems based on
electronic dialogue alone
Be wary of sites that advise “home-made” remedies
Avoid sites that do not require veterinary approval for prescription
medications.
The best source for information about your pet is ALWAYS your veterinarian

5. Google scholar
https://scholar.google.co.in/scholar?q=cow+welfare&hl=en&as_sdt=0&as_vis=1&oi=sc
holart

23. Shed
Feed space 2 ft
Standing space 6 to 7 ft
Dung 1 ft
Manure cum milking passage 5 ft

41. KVASU ASWASA automatic Climate control unit Rs 10000

45. Milking machine
More than 20 cow no use single bucket machine. Number of bucket depending
on cow number.

47. Biogas
600 kg dung = 1 cu. M (m3
)
30kg dung per cow per day
12x10x8ft pit
0.5 m3 /animal is requirement
4m3 mean 4 hour single burner cooking

48. Successful dairy farm - an
entrepreneurial perspective

49. Ownerships
Individual proprietorships
Partnerships
Joint Stock Companies (capitalistic form)
Co-operatives
Public/State Enterprises

50. LPG
Liberalization
Privatization
Globalization
the Indian farmers in particular are not only serving the domestic market but
have their access to the international market.

51. Good Manager
1. Knowledge
2. Decision making power
3. Self – reliance
4. Self-assertion
5. Regard for other and social sensitivity
6. Emotional stability

52. Merits of individual enterprise
1 Incentive for hard work
2 Superior output at low cost
3 Customer satisfaction
4 Sympathetic treatment of the employees
5 Low overhead charges
6 Independence – The entrepreneur is his boss.
7 Easy dissolution

53. Demerits
1 Limited resources
2 No division of labour
3 Small income
4 Weak competitive capacity
5 Backward

54. Merits of partnership
i More capital
ii Diverse talent
iii Correct decision- less chances of error , Problem is examined more than one
angle.
Iv Vigour and zeal- They work with great enthusiasm and vigour.
v Prompt decisions
vi Personal relationship – with the employees and customers

55. Demerits
Unlimited liability
Less work and more waste
Mutual dissensions (misunderstanding arise and work suffer)
No permanence (to be dissolved in case of death/retirement )
Money locked up
Inadequate funds to expand business on large scale

56. Scenic beauty
Successful farming
Eco friendly
Integrated farming
Hospitality
Creativity
Planning
Marketing
Farm tourism

57. Farm tourism
Agriculture
Veterinary
Dairy
Fisheries
Shopping
Sports
Hobbies
Refreshments and all….

62. Dimensions of entrepreneurial success
(1) entrepreneur satisfaction;
(2) entrepreneur work-life balance;
(3) firm social responsibility;
(4) firm reputation;
(5) employees satisfaction;
(6) clients satisfaction.
https://www.frontiersin.org/articles/10.3389/fpsyg.2018.00791/full

63. Dimensions of entrepreneurial success
At the firm level four success dimensions allowing for the evaluation of the firm
as a whole:
(1) entrepreneur satisfaction;
(2) relations with the environment;
(3) pro-social activity;
(4) firm credibility

64. Dimensions of entrepreneurial success
For individual business partners, the important dimensions of entrepreneurial
success are:
good opinions about the firm, satisfaction of the entrepreneur and his/her
employees,
customer satisfaction,
good work-life balance,
and (to a lesser extent) the firm’s engagement in the local community.

65. Dimensions of entrepreneurial success
As regards the evaluation of the firm as a whole,
It is important for a company to be trustworthy and for the entrepreneur to derive
satisfaction from running it;
it is also important for the firm to maintain good relations with the environment
and (to a lesser extent) to engage in pro-social activities.
Entrepreneurs should be made aware of the significance of these non-financial
indicators of entrepreneurial success.

66. Dimensions of entrepreneurial success
The awareness of which dimensions a firm might be judged on by stakeholders
could contribute to effective image management. In micro-firms, which usually
do not have specialized marketing departments, it is the entrepreneur and
his/her team who personally build the firm’s social image.

67. Pro-social activity
MEAT: PROTEIN RICH,TASTY,SATISFYING
CONSUMPTION IN INDIA 9.5 g/DAY
WORLD AVERAGE 28 g/DAY
KERALA 21 g
RECOMMENDED 1 g/kg
DAILY REQUIREMENT 100 g/DAY
DEVELOPING COUNTRIES 47% -63%
PER CAPITA 29 - 110 kg/ANNUM

72. Plans and procedures for
starting a Dairy farm

73. ഫാം തുടങ്ങാൻ താല്പര്യമുള്ളവർ മനസ്സിലാേക്കണ്ട
വിവരങ്ങൾ
സ്ഥലം -ലഭ്യത
കാട < മുയൽ < ഇറച്ചിേക്കാഴി/മുട്ടേക്കാഴി < പന്നി < ആട് < േപാത്ത് <
കറവപ്പശു /എരുമ
ജലം - ലഭ്യത , ഗുണേമന്മ
ഉൽപ്പന്നങ്ങളുെട വിപണി സാധ്യത - മൂല്യവർധനം
മൂലധന സമാഹരണം - േലാണ്
തീറ്റപ്പുൽ സംവിധാനം

74. വിവരങ്ങൾ
മാലിന്യ നിർമാർജന സംവിധാനം
ൈലസൻസ് എടുക്കാൻ േവണ്ട നടപടികൾ
അകകൗണ്ടിങ് േജാലികൾ
ലാഭനഷ്ട കണക്കുകൾ - വിലയിരുത്തൽ -േപാരായമകൾ പരിഹാരം

75. Planning
Farm must have 1 month feed 1 day water in stock.
60-80 l water /cow
4L /d requirement
Rs 500 / sq.ft dairy building construction
Early lact 20 : milking & pregnant 60 : dry 20
Herd strength.. 5 year chart. Break even in 4th year when 5 heifer join parent
stock. 5th year reinvestment (in Desi practice animal sold b4 4 years)

76. Planning
300kg fodder per 10 cow per day
Co3 100kg / acre so 1 acre hold fodder for 10 cow
Best fodder tree is muringa.. draught resistant. Ca more than in milk. More
vitamin than carrot

77. Planning
20 % animal replaced . Parent stock same- 5% culling
1st 100 day give 50 % of production. 3 month management most important.
Elite cows in 60 days give 50 % production.. importance of lactation
Peak yeild x 215.5 = lactation yeild in L
If peak yeild is 12 kg lactation yeild is 2586 L
Dairy calf .. 3 month birth wt must double .. if not double in 6 month cull it
Calf must weigh 8 kg or 10 % of dam wt.

78. License
License to build completion in 3 year
License to operate renew every year
Pollution control board

79. Marketing skills for dairy
business with special mention
to value added milk products

97. Marketing - Value addition
Evening / Morning ?
Sale ? times a day
Paneer best (5L milk 1 kg paneer + other uses for whey)

98. EXPORT
More than 60 countries are importing meat from India
India has become the largest exporter of meat overtaking Brazil.
75% of buffalo meat is exported
12% of chevon is exported
Increase in pork export
Poultry export declined due to Avian Influenza

99. Sincere thanks to
Dr Venugopal
Dr Jhon Abraham
Dr Geevarghese
Dr Velayudhakumar
Dr Nagasindhu