Our founder Sanjay Shamdasani recently delivered the keynote address at the 2015 Distribution and Technology Summit, a conference for fund and distribution executives put together by the Mutual Fund Education Alliance.
Sanjay’s discussion, “Digital Innovations: Tomorrow’s Trends Happening Today,” explained how the latest trends in the digital world and beyond are influencing the mutual fund industry. How does the Maker Movement affect decisions around mutual fund? Why does the mutual fund industry need to pay attention to crowd funding and alternative financial products? Most important, how can Design Thinking processes and tools help financial executives better understand and adapt to emerging customer needs and behaviors?
The main trends to bear in mind were summarized as:
- Digital innovations are driving new trends, causing rapid changes in customer behavior.
- If you don’t adapt, customers will place trust in companies that do.
- By embracing design thinking, you can gather valuable data and get ahead of customer expectations.
If you’d like to learn more about how we can help you apply Design Thinking to help your business, please get in touch!