Hettich - Technik fur Mobel, Company,Competitors and Customer report , Management theories involved.

1. 3-C REPORT [ COMPANY | COMPETITOR | COSTUMERS
MANAGEMENTTHEORIES
PRESENTED BY :
SOUMYA SHARMA
BACHELOR OF INTERIOR DESIGNV SEMESTER [2017-21]
AMITY SCHOOLOF ARCHITECTUREAND PLANNING,LUCKNOW
MANAGEMENT FOUNDATION

2.  Hettich is one of the world's largest manufacturers of furniture fittings including
hinges,drawer systems,drawer runners,sliding and folding runner systems.
 With subsidiaries and partner agencies as well as production sites in America,
Asia.
 The group has its headquarters in Kirchlengern, Germany and is 100%
 Every day, over 6,000 members of staff take up the challenge of developing
technology for furniture.
 In 2015, the Hettich Group saw turnover of 880 million Euros($ 968M), 68% of
represented international sales.
1888 1894 1928 2007
COMPANY PROFILE - THE
HETTICH GROUP
FOUNDED BY KARL HETTICH IN BLACK
FOREST,developed ‘Bucksmachine’ for
bending anchor hooks of pendulum clocks.
FRANZ HETTICH CONTINUED THE
OPERATION
August Hettich developed first
automatic bar hinge machine
for the production of piano
bands.
Dr. Andreas Hettich took the
management into its fourth
generation.

3. About India Pvt. Ltd.
 Hettich India Pvt. Ltd. a Joint Venture between Hettich Group, Germany and the
Poddar Group.
 It was set up in 2000-01, is a market leader by a wide margin, with a sustained
growth year after year.
 It has six registered offices and Application Centers in all metros across the
viz.,head office in Mumbai,New Delhi, Chennai, Kolkata, Bengaluru & Hyderabad.
MAIN PRODUCT LINE
 HINGES
 DRAWER SYSTEMS
 DRAWER RUNNERS
 SLIDING/FOLDING DOOR SYSTEMS

4. COMPETITOR PLAYERS IN MARKET
1>
 The häfele group (häfele gmbh & co kg) is a german
family enterprise.
 Häfele is the leading international manufacturer
supplier of furniture fittings and architectural
with customers in more than 150 countries.
$1.4 B Headquartes : North Carolina,US
2>
 Amerock, originally the Aldeen Company and later
the American Cabinet Hardware Corporation, is a
manufacturer of kitchen goods, primarily those
to kitchen cabinetry.
 It is now part of The Piedmont Hardware Group,
headquartered in Mooresville, North Carolina.
 Founded : 1929 Revenue : $ 200M
3>
 Functional hardware for the kitchen cabinet and
commercial casework industries specializing in lift
4>
Kitchen hardware
 Founded : 1927 Revenue : $567.9M
Headquarters : California, US
5> Founded : 1898
Revenue : $325.9M
Headquarters :
Michigan,US
 Euro-style and utility slide systems; shelving.
6> Founded : 1935
Revenue : $ 750M
Headquarters :
Leinfelden,Germany
 Roto Frank AG is a manufacturer of hardware
systems and components for the construction
industry.
7> Founded : 1992
Revenue : $ 4.2BSource :

5. COSTUMERS
 Target group :
For cabinet makers, interior contractors and students
too as they provide various traning campaings
throughout the world in their respective centres.
Throughout the world, the hettich brand stands for
innovation, reliability and closeness to customers ,As they
partner agencies as well as production sites in AMERICA,
EUROPE AND ASIA.
Hettich’s new product and trade retail centre in SOUTH
AUSTRALIA provides direct service for small accounts and
emergency supplies for existing larger customers.
Kitchen trends, ideas and innovations
The consumer market is being opened up more and more
part of the communication strategy followed BY HETTICH
AUSTRALIA/NEW ZEALAND. Teaming up with “house &
garden” magazine as well as kitchen manufacturer

7. 1> FREDERICK TAYLOR’S THEORY OF SCIENTIFIC
MANAGEMENT
Taylor’s theory of scientific management aimed at,
economic efficiency, especially labor productivity. Taylor
simple view about, what motivated people at work, -
Principles of Scientific Management -
1.Time and motion study 2.Teach, train and develop the
workman
3.Interest of employer & employees should be fully
so as to secure mutually understanding relations between
4.Establish fair levels of performance and pay a premium
higher performance.
2> CONTINGENCY MANAGEMENT THEORY
Fred Fiedler’s theory, there’s a set of leadership traits
every kind of situation. It means that a leader must be
enough to adapt to the changing environment.
The contingency management theory can be summed up as
follows:
 There is no one specific technique of managing an
organization.
 A leader should be quick to identify the particular

8. 3> SYSTEMS MANAGEMENT THEORY
Systems management offers an alternative approach to the
management of organizations.
According to the theory, the success of an organization depends on
several key elements: synergy, interdependence, and
between various subsystems.
4> THEORY X (THE AUTHORITARIAN)
Douglas McGregor is the theorist credited with developing these
refer to two management styles: the authoritarian (theory X) and
participative (theory Y).
Theory X holds a pessimistic view of employees in the sense that
cannot work in the absence of incentives. For instance, large
that hire thousands of employees for routine work may find
form of management ideal.
5> THEORY Y (PARTICIPATIVE)
Theory Y, on the other hand, holds an optimistic opinion of
employees demonstrate a willingness to learn and are enthusiastic
what they do, their leader is likely to use participative
management style that a manager adopts will influence just how
Why Study Management
Theories?
1. Increasing
Productivity
As mentioned earlier,
Taylor proposed that the
best way to boost
workers’ productivity was
by first observing their
work processes and then
creating the best
policies.
2. Simplifying Decision
Making
3. Encouraging Staff
Participation
Management theories
developed in the 1900s,
aimed at encouraging
interpersonal

9. MANAGEMENT PROCESS IN
THERE ARE CERTAIN STEPS TAKEN IN HETTICH GROUP
THAT SUPPORTS THE MOTIVATIONAL THEORY I.E.
THE TWO-FACTOR THEORY.
It was developed by psychologist Frederick Herzberg.
The two-factor theory (also known as herzberg's
hygiene theory and dual-factor theory) states that there are
certain factors in the workplace that cause job
separate set of factors cause dissatisfaction, all of which
independently of each other.
CORE PRINCIPLES :
1. “Operational Measures” action field
The first action field of the “Safety Excellence” methodology
covers all operational measures that are necessary to ensure
effective occupational health and safety.
2. “Organisation” action field, examines the existence of
arrangements, processes and responsibilities required for
effective occupational safety and the absence of flaws in
them.
3. “Knowledge” action field The third action field involves

10. SOURCE : HETTICH MAGAZINE