Issues a Personal Response <br />Sophie Holloway <br />
The Slogan<br />“THERE ARE NO SILVER SPOONS<br />FOR CHILDREN BORN <br />INTO POVERTY”<br />THE SLOGAN OF THE CAMPAIGN IS ...
Shocking the audience <br />THE IMAGES THAT ARE USED WERE DESIGNED  TO IMMEDIATE A SHOCKING RESPONSE FROM THE AUDIENCE. TH...
Emotional Impact <br />THE USE OF DELICATE, VUNERABLE BABIES HAS <br />A MASSIVE IMPACT ON ANYONE WHO SEES  IT <br />NO MA...
Was the campaign successful <br />IN MY OPINION THE CAMPAIGN HAS BEEN SUCESSFUL IN COMMUNICATING ITS MESSAGE IN A CREATIVE...
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Silver spoon powerpoin holloway

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Silver spoon powerpoin holloway

  1. 1. Issues a Personal Response <br />Sophie Holloway <br />
  2. 2. The Slogan<br />“THERE ARE NO SILVER SPOONS<br />FOR CHILDREN BORN <br />INTO POVERTY”<br />THE SLOGAN OF THE CAMPAIGN IS BOLDENED AND CONSISTS OF LARGER TEXT. THE ENABLES THE VIEWER <br />TO RELATE ‘POVERTY’ TO THE IMAGE OF THE NEW <br />BORN CHILD. WHEN COMPARING ALL FOUR POSTERS <br />THE TEXT MAKES THE CAMPAING PURPOSE CLEAR. <br />
  3. 3. Shocking the audience <br />THE IMAGES THAT ARE USED WERE DESIGNED TO IMMEDIATE A SHOCKING RESPONSE FROM THE AUDIENCE. THE USE OF NEW BORN BABIES WITH POTETIALY DANGEROUS AND UNHYGENIC OBJECTS IN THEIR MOUTHS IS MORE THAN ENOUGH TO INSTANTLY SHOCK ANY VIEWER. <br />
  4. 4. Emotional Impact <br />THE USE OF DELICATE, VUNERABLE BABIES HAS <br />A MASSIVE IMPACT ON ANYONE WHO SEES IT <br />NO MATTER WHO THEY ARE EVERYONE WILL BE<br />EFFECTED IN SOME WAY. <br />MY NEXT EMOTION AFTER SHOCK WAS SADNESS <br />AS THE OBJECTS THAT ARE PLACED IN THE BABIES <br />MOUTHS COULD BE INTERPRETED AS AN <br />INDICATION OF THE FUTURE THAT THEY FACE. <br />
  5. 5. Was the campaign successful <br />IN MY OPINION THE CAMPAIGN HAS BEEN SUCESSFUL IN COMMUNICATING ITS MESSAGE IN A CREATIVE WAY AS IT IS CREATIVE IN A VISUAL WAY WITH THE USE OF THE BABIES AND THE DANERGOUS OBJECTS IN THE PICTURES.<br />ALSO THE USE OF THE COLOURS HAS BEEN DONE IN A CREATIVE WAY AS THE BABY THAT HAS THE ‘SILVER SPOON’ HAS A BRIGHT SOFT BACKGROUND WHEREAS THE BABIES WHO HAVE BEEN BORN INTO POVERTY HAVE DULL STIFF COLOURING. <br />

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