2. “ Marketers are no longer solely responsible
for the distribution of messaging. They are
responsible for the entire journey, from the
initial touch to the win-back process and
everything in between.
The Chief Marketing Officer is the new Customer
Journey Officer.Ӡ
† Ref: Bridging the Digital Divide: How CMOs Can Rise to Meet Five Expanding Expectations Deloitte Consulting LLP & Salesforce 2014
Digital Logic can help marketing leaders
deliver on the top 5 expectations of their roles today:
Take On
Top-Line
Growth
Own the
Customer
Experience
Dig into
Data-Based
Insights
Operate
in
Realtime
Master the
Metrics that
Matter
3.
4. Are you a customer centric business?
How well do you really know your customers?
Customers expect you to understand
who they are and connect with them on
a highly personal level. Without a unified
view of each customer, it is extremely
difficult – we’d argue impossible – to
reinvent how you do business.
Can you pin-point your customers’
engagement along their journey within
your business?
“ We can deliver integrated data in
12 weeks, using market leading tools.
The key to delivering Remarkable Customer
Journeys is effectively using your data.
We assist our clients to consolidate their
data by progressively merging all sources of
information available in transactional and
engagement databases, cleansing
and normalising it to create a single
customer view.”
5. We can help you achieve
a Single Customer View.
6. We can create an individual customer journey
for every customer in your database.
7. It’s not enough to just know your customers. You need to know where a customer
is in his or her journey with your business.
Are they a customer? Are they a former
customer? Have they downloaded
your app? A highly relevant and timely
personalised customer journey is what
every marketer wants to accomplish.
This is impossible without mapping out all
various customer journeys and knowing
where your customers are in that journey.
“ A remarkable customer journey begins
with data. By understanding and constantly
updating your customer’s activity and
allowing them to enter their preferences,
we can help you develop targeted creative
across multiple segments at an individual
level.
Using Salesforce Marketing Cloud Journey
Builder or Automation Studio, we can
automate the right message, through the
right channel, at the right time to grow share
of wallet and build lifetime relationships.”
Do you know where your customers are
in their journey?
8. Do you know how your customer wants
to engage with you?
Email? SMS? Print? Web? Social? Multi-channel?
Today’s customer is becoming far more
discerning. Bombarded with emails, SMS,
catalogues, advertising and every other
form of communication, they are more
selective about how they are approached.
They take decisive action to avoid clutter.
In a moment, they can select delete with
the message unread, or unsubscribe and
it’s all over.
It has never been more important to send
the right message to the right people, at
the right time, through the right channel.
“ We can develop automated, individual and
one-to-one personalised customer journeys
based on their choices, through multiple
channels seamlessly through Salesforce
Marketing Cloud and Printid™
– a fully
integrated direct mail application developed
by Digital Logic.”
9. We can develop automated, individual and
one-to-one personalised customer journeys
based on their choices and behaviour.
10. We can help you develop the plan and
execute it for you or with you.
11. Map out highly personalised customer journeys.
Once you have the first two questions
answered, focus on a plan to map out
highly personalised customer journeys.
You need to have the organisational
structure, content and strategy to execute
optimised and personalised content
across every channel and every device.
“ Our solution consultants can work
with you from development of brief to
campaign delivery, analytics and ongoing
enhancements. We can help you predict
your customer’s next move, so you can
anticipate their needs and increase message
relevance.”
Do you have a strategy to move customers
along in their journey?
“ Today’s consumers no longer care about
where they are or what device they are using
when interacting with a brand, as 58% of
Millennials expect to engage with a company
whenever they choose and via whichever
channel they want.”*
* Ref: www.cmocouncil.org
12. How you measure business impact should be directly tied to customer journeys.
You should be able to see, at every given
moment, where any one customer is in
his or her journey and, in aggregate, how
many customers are in various places in
the journey.
Marketers who embrace this new concept
and envision themselves as Customer
Journey Officers will thrive and be
rewarded.
“ We can help you develop competitive
advantage by increasing the impact and
deliverability of your messages, comparing
your opens, click throughs, site visits and
more with your competitor’s performance.”
Are you able to measure the impact on
your business?
“ 52% of over-performers say that their
organisations leveraged data and analytics
to improve marketing effectiveness compared
to just 35% of under-performers.”
* Ref: www.cmocouncil.org
13. We can predict, evidence
and enhance your success
with relevant reporting and
analytics in real time.
14.
15. About us
Digital Logic is Australia’s leader in specialist
marketing services and innovators of the first
seamless, integrated multi-channel platform
solution with Printid™
.
We build solutions that
take a 360º customer view
to drive acquisition while
enhancing value growth
using a combination of
retention and expansion
tools and strategies.
Leveraging our expertise
and partnership with
Salesforce Marketing Cloud,
along with our knowledge,
analytics, business and
customer intelligence,
we create a series of
interactions that cut across
the customer journey to
deliver direct, personalised
customer communication
experiences that build
lasting brand loyalty.
Maintaining a single
customer view, Digital Logic
automates the delivery
of these highly relevant
and targeted one-to-one
communications through
the most appropriate
channels to reach each
recipient at the right time,
through the right media and
device.
Directing personalised
email, mobile, social, web,
video and print media,
we help our clients drive
customer engagement,
developing valued, life-time
relationships.
16. Agency Services
Self-service, full-service or à la carte.
From creative services to specialist technical advice, we’ve got you covered, end-to-end.
Whether you’re a small business looking to run a quick email marketing campaign or a
large corporate wanting to review your entire marketing strategy, our suite of services
are available in whatever combination you require to suit your needs, goals and budget.
Digital Logic Marketing Solutions Services
[[ Marketing
strategies
[[ Creative direction
and design
[[ Multi-channel
marketing
[[ Data integration,
cleanse,
segmenting,
analytics,
predictive
intelligence and
reporting
[[ Campaign
development and
execution
[[ Web and digital
design
[[ Web, mobile
and tablet
optimisation
[[ Personalised
video
Marketing &
Campaign
Strategy
Campaign
Creative
Execution
Campaign
Production &
Automation
Campaign
Digital & Print
Launch
Data
integration,
cleanse &
segmenting
Analysis &
Reporting, BI
& Predictive
Intelligence
Automated
Real-time
Journeys
17. Ask us how our
methodologies and
processes can achieve
greater results for your
campaigns.
19. Imagine more
Imagine a world where people are communicated
with in a way that respects their individuality,
while delighting them with information that is
personalised, relevant and meaningful to their lives.
Imagine a world where you can run marketing campaigns automatically, intelligently
and cohesively from a single platform - not just digital campaigns, but printed campaigns
as well.
Imagine the ease of building one to one personalised direct mail creative on your
desktop with simple drag, drop and edit tools and instant proofing of a print ready file
in optimum postal lodgement sequence.
Now imagine being able to do this from within the Salesforce Marketing Cloud as an
automated part of your customer’s journey.
You can.
Completing the customer journey
Visit the
Printid™
website.
