1. AS A TOOL IN MEDICINE

2. WHAT ARE YOU
THINKING OF?

3. Social networking (Facebook, GooglePlus, Instagram,
Twitter)
Professional Networking (LinkedIn)
Media sharing (YouTube, Flickr)
Blogs (Tumblr, Blogger)
Microblogs (Twitter)
Knowledge/Information aggregation (Wikipedia)
Virtual reality (Second Life)

4. NURSES
48%
DOCTORS
28%
OTHERS
24%
HEALTH CARE PROFESSIONALS
NURSES
DOCTORS
OTHERS

5. 0-5 HOUR
32%
6-10 HOURS
47%
11-20 HOURS
16%
>30HOURS
5%
HOURS ONLINE/WEEK
0-5 HOUR
6-10 HOURS
11-20 HOURS
>30HOURS

6. FACEBOOK 95%
INSTAGRAM 33%
TWITTER 14%
OTHERS 5%

7. 85% -INFORMATION ABOUT MEDICATIONS AND/OR
MEDICAL CONDITIONS
72% -HEALTH-RELATED RESEARCHES
43% -PATIENTS EDUCATION
33% -MEDICAL APPOINTMENTS
29% -TO CONTACT OTHER HEALTHCARE
PROFESIONALLY

8. Share information
Debate health care policy
Develop professional
network
Medical developments via
reseaches, news articles
Interact with
patients/caregivers
Engage with the public
Educate and motivate
patients
Promote health behaviors

9. Conquering the social media
as a tool in MEDICINE

10.  Oldest and most established form of social media (2004)
 Opportunity to publish a large amounts of information
 Variety of forms (video, audio, text)
 Dialogue between blogger and audiences
 Case studies: Clinical Cases Blog (www.clinicalcase.org)

11. Allows users to post a large number of brief
messages/updates
Can be supplemented with hyperlinks to other online
media
Hashtags allows people to searh tweets
Facilitate discussions
Tool for medical conferences to enhance speaker
presentations

12. #BCSM (Breast Cancer Social Media)
#biotech
#digitalhealth
#doctors20
#HCSM (Health Care Social Media)
#MDChat
#twitJC

13. YouTube (2 billion videos viewed every day)
Viewing, sharing, embedding
Additional features: profiles, connections, links,
comments, private messaging
Resources: education, marketing, branding, community
building
The Doctor’s Channel featuring The Daily Dose

14.  doc2doc.bmj.com
 www.doctorshangout.com
 Doximity and Sermo (US only)
 Facebook (Ireland): Doctor’s Res, Enough is Enough
 Professional networking sites
 Require doctors to submit credentials to a site gatekeeper
 LinkedIn (profile, jobs application, recommendations, connections)

15.  www.clinispace.com
 Multi-User Virtual Environments (MUVE): 3D enviroment that
allow users to interact with each otehr through a virtual
representation of themselves (avatar)
 Scenorios set-up to replicate your cases
 Patient’s education
 Psychotherapy and psychiatric treatment
 Medical procedures simulations (surgery, TOE, coronary angiogram)
 Aim to influence real-life decision making abilities

16.  Webdoctor.ie (allow prescription refill)
 www.patientslikeme.com
 Virtual support groups
 Possitively affect weight loss, tobacco cessation, risky sexual
behaviours
 Opportunity to involve in research
 Financial support
 Natural disasters

17.  Poor quality of information
 Damage to professional image
 Breaches of patient’s confidentiality
 Violation of patient-HCP boundry
 Licensing issues
 Legal issues

18.  Content credibility –information from credible sources only
 Legal concerns –comply with federal and state privacy laws
-respect copyright laws
 Networking practices –do not contact patients with request to join
your network
-direct patients to more secure means of
communication
 Patient care –avoid writing specific patients
-obtain consent when required

19.  Professional ethics –do not make false/misleading claim
 Self-identification –ensure your credentials are correctly stated
-specify wether or not you are representing an
employer
 Personal privacy –use the most secure privacy settings
-keep personal and profesional profiles separate

20. Social platforms offer the potential to promote individual
and public health, professional development and
advancement if used wisely and prudently
May impose danger and legal consequnces when used
carelessly
Follow guidelines and useful principles to avoid pitfalls