Spec project (mobile app) created as part of the Havas Experience Design (XD) Academy Internship.

1. DISH Second Screen: TV Party
Havas Experience Design (XD) Academy
Internal Intern Project - Summer 2015
Song Hia - SongHia.com - song.hia@gmail.com

2. DESIGN BRIEF: Design a second-screen
experience to enhance viewing on the
DISH Network that capitalizes on the
inherent advantages of tablet and mobile
devices.
GOALS: Make it simple for users to find
relevant TV programs and add them to
their DVR queue.
CONCEPT: A mobile app reimagining TV
listings as a stream of recommendations
tailored to the user’s taste.
CREATED: Summer 2015 (over 10 weeks,
1/3 of time)
SUMMARY

3. clickable prototype: bit.ly/dishtvparty
1. Quick & Dirty Research
A. market research / white papers
B. competitive analysis
C. subject matter expert interview (GetGlue
product director)
D. stakeholder interview (account manager)
E. user interviews (cable subscribers)
2. Modeling
F. user journey map
G. persona
3. REQUIREMENTS DEFINITION
4. FRAMEWORK DEFINITION
H. design pattern research
I. application map
J. site map
K. sketching wireframes
L. wireframes (Illustrator)
5. PROTOTYPE (Invision)
UX FRAMEWORK

4. 1. RESEARCH: MARKET RESEARCH /
WHITEPAPERS

5. 1. RESEARCH: MARKET RESEARCH /
WHITEPAPERS

6. 1. RESEARCH: COMPETITIVE ANALYSIS

7. Fan Community
Content Aggregation
Celebrity Gossip
Recommendations
Incentivized Check-In
TV listings
Quizzes + Contests
TRENDS
1. RESEARCH: COMPETITIVE ANALYSIS

8. "Creating a product for super fans was the
easy part, crossing the chasm to mass
audience was difficult.”
-Director of Product, GetGlue (defunct)
I.RESEARCH:SUBJECTMATTEREXPERT
INTERVIEW
1. RESEARCH: SUBJECT MATTER EXPERT
INTERVIEW

9. "Too many second screen experiences
focus on controlling the experience in a
way that’s not useful. The TV isn’t always
the first screen.”
-Director of Product, Get Glue (defunct)
1. RESEARCH: SUBJECT MATTER EXPERT
INTERVIEW

10. 2. MODELING: USER JOURNEY

11. Lives in Suburbs
DISH NETWORK customer
Primarily DVR-s premium drama (Mad Men, Breaking Bad, etc.)
Has Netflix
“Appointment TV” group viewing with friends (season
premieres, finales)
Bonds with coworkers over TV, has POV on programming
DIGITALLY SAVVY DIANA
2. MODELING: PERSONA
(produced through stakeholder interview with
account manager, interviews with cable
subscribers)

12. 3. REQUIREMENTS DEFINITION:
HOW MIGHT WE ENHANCE THE VIEWING
EXPERIENCE AND NOT DETRACT FROM IT?

13. GOAL: provide a better experience for discovering and
recording TV programming (KPIs: DVR Queue)
Diana can pair the product with her DISH NETWORK Hopper
(set-top box).
Diana discovers and records new TV programs.
Diana’s DVR queue is managed so it only contains programs
she still wants to watch.
Diana connects with her friends for group TV watching.
USER STORIES
3. REQUIREMENTS DEFINITION

14. 4. FRAMEWORK DEFINITION
CONCEPT: A mobile app made for
DISH TV customers that helps them
find better TV content and easily
record it.

15. 4. FRAMEWORK DEFINITION: DESIGN
PATTERN RESEARCH (RECOMMENDATION
SYSTEMS)

16. 4. FRAMEWORK DEFINITION: APP MAP

17. 4. FRAMEWORK DEFINITION: SITE MAP

18. 4. FRAMEWORK DEFINITION: WIREFRAMES

22. clickable prototype: bit.ly/dishtvparty
5. PROTOTYPE v1

23. NEXT ITERATION
• further testing to be done with the existing
clickable prototype
• the prototype is trying to do too much, I
would remove friend messaging “TV Party”
feature
• streamline user choices on the home screen
(instead of heart, dismiss, record, only record
& dismiss)
• reevaluate requirements for a
recommendation system and examine
simplified filtering process

24. THANKS
Song Hia
song.hia@gmail.com
songhia.com