23K+ shares garnered with hype hyped in the right direction. A case study on how an apt strategy can do wonders on social media!

1. #DiwaliWithSargam
Contest Report

2. Campaign Highlights
• There has been more than 230% increment in the Total number of Engaged Users during the contest period.
• During the duration of the contest Total Reach increased by 96% as compared to the previous 15 days.
• During the duration of the contest Total Impressions increased by 129% as compared to the previous 15 days.
• In addition to above data, the contest post fetched us a total of 22,743 Engagement (Likes + Comments +
Shares)
• Gain in the number of Facebook Fans - 3767

3. Campaign Idea
Since there was a lot of hype about the latest Apple phone i.e. iphone 7, a contest was
rolled out in which the gratification was iphone 7.
This was a single post contest, wherein we asked people to like our page, the contest
post & share the same. The contest started on 16th October, 2016 till 31st October, 2016.
Since the campaign was during the festivities, we used the hashtag - #DiwaliWithSargam.

4. Campaign Brief
A single post was made asking them to just like &
share the post in order to win an iphone 7.
1 lucky winner will stand a chance to win Apple’s
latest phone i.e. iphone 7.
The rules of the contest were –
1. Like our Facebook Page
2. Like & share the contest post
3. Share using #DiwaliWithSargam

5. Facebook – Page Highlights During the Contest
There has been an overall rise in the numbers during the contest period.
Parameters 1st - 15th October 16th -31st October
(During the contest period)
Percentage
Increase/Decrease
Daily New Likes 1,961 3,767 92.09
Daily Engaged Users 4,603 15,643 239.84
Daily Total Reach 1,39,076 2,73,430 96.60
Daily Total Impressions 1,96,387 4,51,186 129.74

6. Facebook – Organic Reach
During the duration of the contest, the organic reach was increased by 707.84% as
compared to the previous 15 days.

7. Facebook – Reactions
During the duration of the contest, the number of reactions increased by 961.5% as
compared to the previous 15 days.

8. Facebook – Shares
During the duration of the contest, the number of shares increased by 1561.8% as
compared to the previous 15 days.

9. Facebook Page – Post Details

10. Facebook Post – Insights
Numbers
Total Post Reach 86,403
Total Post Impressions 1,66,928
Total Engaged Users 6,657
Total Likes 1,711
Total Comments 2,026
Total Shares 19,006

11. Thank You
SoLoMo Media Private Limited
pranshu@solomomedia.com
+91-9717 066 758
www.solomomedia.com
“Passionate about community building and
content marketing”