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Welcome to thwackCamp 2012
                                        Presented By: Denny LeCompte, VP of Product Management




© 2012 SOLARWINDS WORLDWIDE, LLC. ALL RIGHTS RESERVED.

                                                         1
Thanks for tuning in

» Welcome to SolarWinds®’ first virtual conference,
  thwackCamp 2012!
» Why a conference?
» Why a virtual conference?
» Who is the intended audience?
» What do we think you’ll get out of thwackCamp?




                              2
In the beginning, we were network management

» SolarWinds® was started by a working network engineer who
  was trying to solve his own problems
    By a network engineer, for a network engineer


» Everything grew from that kernel
    We have a built a portfolio of products aimed network engineers
    We are fully committed to continue enhancing that portfolio




                                    3
Network Management Portfolio

»   Network Performance Monitor
»   NetFlow Traffic Analyzer
»   Network Configure Manager
»   VoIP & Network Quality Manager
»   User Device Tracker
»   IP Address Manager
»   Firewall Security Manager
»   Engineer’s Toolset
»   LANsurveyor®
»   Kiwi Syslog® Server
»   Kiwi CatTools®
»   AM I FORGETTING ANY?



                                4
But what about the poor sysadmins?

» A couple of years ago, we began to look around beyond strict
  network management
    We have spent years trying to provide network management tools that
     provide an alternative to the slow, expensive, unusable software that
     the “Big 4” offer
» We noticed that some of our customers were actually
  systems administrators
    They suffered from the same problems as network engineers
    Their management software tended to be overpriced, underpowered,
     hard to use, and required a crew of consultants to install it and a
     couple of IT professionals just to keep it functioning
» We decided that we would try to create a portfolio to
  provide the same values to sysadmins that we’ve been
  providing to network engineers for years


                                    5
What are the values you should expect in every
SolarWinds’ product?
» Simple to use
    Simple to install, easy to learn, intuitive to solve problems every single
     day
» Powerful
    All the features you need without any “three-
   armed sweaters”
» Scalable
    Our products can manage large enterprises
       • The “SMB” label we get is a misnomer because some folks think that if the
         mid-market shop can actually use it and afford it, it must be because it isn’t
         powerful. That’s just arrogance from the old guard.
» Affordable
    Not cheap, but well within the budgets of even smaller mid-market
     shops


                                         6
Our SysAdmin Portfolio has grown

»   Server & Application Monitor
»   Virtualization Manager
»   Storage Manager
»   Patch Manager
»   Log & Event Manager
»   DameWare® Remote Support
»   Web Help Desk™
»   Mobile Admin™




                               7
What’s with the acquisitions?

» Long-time customers can see that SolarWinds has built many
  new products, but we’ve also acquired quite a few
» Why buy rather than build everything ourselves?
    We first decide that we want to solve a problem for our customers
    Then we decide whether we should build it or buy it
    When we decide to buy, it’s because we think there’s a product
     already out there that solves the problem the way we would want to
     solve it
    Buying is a recognition that not all great products are invented here
» We love and believe in our “adopted” products just like the
  ones we birthed ourselves



                                     8
If a product already existed, how does
SolarWinds’ buying it help customers?
For the products we buy, we tend to do a number of things, although not
everything, on those products
» We often lower pricing because we want to reach a wide audience;
       We’re not trying to make every possible dollar out of every sale
»   We often add more engineers to the product;
     We don’t buy it and “milk it”. We buy it and nurture it.
»   We make more people aware of the product;
     We have found some brilliant products that were well-kept secrets because the
      companies that built them had no brand and few dollars for marketing
»   We apply our user experience team to the new product.
     Few small startups can afford it, but we have an amazing user experience team.
      They work with the engineers to immediately make the user experience even
      better
»   We add the product to the SolarWinds community.
     No IT professional is an island. When we bring it into the fold, we also bring it to
      thwack, so that our community can add value to the experience too.



                                             9
What can you expect from us in the future

Expect us to keep making your products better
» We’re going to keep improving our products until they reach some
   asymptotic level of perfection

We’re not done adding products
» Stay tuned for new network management products
» The more time we spend with them, the more we learn how hard
   out there it is for a SysAdmin, so more systems management tools
   are on the way

Our ears are open….
» If there are other parts of IT management that you
think needs the SolarWinds treatment, go to
thwack.solarwinds.com and tell us
» We read every post, so keep talking to us, and
we’ll keep talking back
                                 10
Q&A




                                                         Q&A


© 2012 SOLARWINDS WORLDWIDE, LLC. ALL RIGHTS RESERVED.
                                                          11
Continue the Conversation…

 » Chat with product experts in the thwackCamp Product
   Showcase

 » Join us in the thwackCamp group on thwack® to continue
   Q&A for this session

 » Discover additional information in the SolarWinds Resource
   Center




© 2012 SOLARWINDS WORLDWIDE, LLC. ALL RIGHTS RESERVED.
                                                         12

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Welcome to thwackCamp 2012

  • 1. Welcome to thwackCamp 2012 Presented By: Denny LeCompte, VP of Product Management © 2012 SOLARWINDS WORLDWIDE, LLC. ALL RIGHTS RESERVED. 1
  • 2. Thanks for tuning in » Welcome to SolarWinds®’ first virtual conference, thwackCamp 2012! » Why a conference? » Why a virtual conference? » Who is the intended audience? » What do we think you’ll get out of thwackCamp? 2
  • 3. In the beginning, we were network management » SolarWinds® was started by a working network engineer who was trying to solve his own problems  By a network engineer, for a network engineer » Everything grew from that kernel  We have a built a portfolio of products aimed network engineers  We are fully committed to continue enhancing that portfolio 3
  • 4. Network Management Portfolio » Network Performance Monitor » NetFlow Traffic Analyzer » Network Configure Manager » VoIP & Network Quality Manager » User Device Tracker » IP Address Manager » Firewall Security Manager » Engineer’s Toolset » LANsurveyor® » Kiwi Syslog® Server » Kiwi CatTools® » AM I FORGETTING ANY? 4
  • 5. But what about the poor sysadmins? » A couple of years ago, we began to look around beyond strict network management  We have spent years trying to provide network management tools that provide an alternative to the slow, expensive, unusable software that the “Big 4” offer » We noticed that some of our customers were actually systems administrators  They suffered from the same problems as network engineers  Their management software tended to be overpriced, underpowered, hard to use, and required a crew of consultants to install it and a couple of IT professionals just to keep it functioning » We decided that we would try to create a portfolio to provide the same values to sysadmins that we’ve been providing to network engineers for years 5
  • 6. What are the values you should expect in every SolarWinds’ product? » Simple to use  Simple to install, easy to learn, intuitive to solve problems every single day » Powerful  All the features you need without any “three- armed sweaters” » Scalable  Our products can manage large enterprises • The “SMB” label we get is a misnomer because some folks think that if the mid-market shop can actually use it and afford it, it must be because it isn’t powerful. That’s just arrogance from the old guard. » Affordable  Not cheap, but well within the budgets of even smaller mid-market shops 6
  • 7. Our SysAdmin Portfolio has grown » Server & Application Monitor » Virtualization Manager » Storage Manager » Patch Manager » Log & Event Manager » DameWare® Remote Support » Web Help Desk™ » Mobile Admin™ 7
  • 8. What’s with the acquisitions? » Long-time customers can see that SolarWinds has built many new products, but we’ve also acquired quite a few » Why buy rather than build everything ourselves?  We first decide that we want to solve a problem for our customers  Then we decide whether we should build it or buy it  When we decide to buy, it’s because we think there’s a product already out there that solves the problem the way we would want to solve it  Buying is a recognition that not all great products are invented here » We love and believe in our “adopted” products just like the ones we birthed ourselves 8
  • 9. If a product already existed, how does SolarWinds’ buying it help customers? For the products we buy, we tend to do a number of things, although not everything, on those products » We often lower pricing because we want to reach a wide audience;  We’re not trying to make every possible dollar out of every sale » We often add more engineers to the product;  We don’t buy it and “milk it”. We buy it and nurture it. » We make more people aware of the product;  We have found some brilliant products that were well-kept secrets because the companies that built them had no brand and few dollars for marketing » We apply our user experience team to the new product.  Few small startups can afford it, but we have an amazing user experience team. They work with the engineers to immediately make the user experience even better » We add the product to the SolarWinds community.  No IT professional is an island. When we bring it into the fold, we also bring it to thwack, so that our community can add value to the experience too. 9
  • 10. What can you expect from us in the future Expect us to keep making your products better » We’re going to keep improving our products until they reach some asymptotic level of perfection We’re not done adding products » Stay tuned for new network management products » The more time we spend with them, the more we learn how hard out there it is for a SysAdmin, so more systems management tools are on the way Our ears are open…. » If there are other parts of IT management that you think needs the SolarWinds treatment, go to thwack.solarwinds.com and tell us » We read every post, so keep talking to us, and we’ll keep talking back 10
  • 11. Q&A Q&A © 2012 SOLARWINDS WORLDWIDE, LLC. ALL RIGHTS RESERVED. 11
  • 12. Continue the Conversation… » Chat with product experts in the thwackCamp Product Showcase » Join us in the thwackCamp group on thwack® to continue Q&A for this session » Discover additional information in the SolarWinds Resource Center © 2012 SOLARWINDS WORLDWIDE, LLC. ALL RIGHTS RESERVED. 12