2. The Problem
The network status checker doesn’t
perform well, and doesn’t offer a great
experience.
• The bounce rate is high
• Low click through to other pages
• User experience is not optimal
• Some features don’t work
• It is performing negatively against
competitors’
3. Insights – Monday 13:00-17:00
1. During our first session, we
learned about E-service. E-service
is the provision of services,
usually including E-commerce,
over the internet, or Electronically.
2. We used Adobe analytics to
export data into Excel, making
graphs to explain what postcodes,
areas and addresses were
searched the most often.
0 200 400 600 800
Network Status: london
Network Status: france
Network Status: spain
Network Status: Cyprus
Network Status: BB18BH
Network Status: manchester
Network Status: AB42 5ES
Network Status: Glasgow
Network Status: Leeds
Network Status: edinburgh
Network Status: Ld38pn
4. Eservice KPI’s (Key performance Indicator)
• NPS (Net Promoter Score) is the user’s evaluation of the website
• Bounce rate is the % of users who navigate after viewing one page
• Helpful Score is the % of users who found something helpful
• Net registrations Are the No. of registered users
• Number of visits are the numbers of visitors to a site
• Revenue is the amount of money earned through the services
5. Our View on the Website: -
1. We took our first look at the website, deciding what we thought of it,
then suggesting and noting issues and improvements.
Doesn’t find
address accurately
Empty space is
unappealing
Too small and
static
Doesn’t work well
with the API
6. UX/CX – Tuesday 9:00-12:00
1. UX/CX is the User Experience/Customer Experience. During this, we
studied the page more in depth, and sketched our ideas for how the
page should work and look.
7. Content & insights – Tuesday 13:00-17:00
1. This session included many talks from professionals in the industry
as well as leaders of departments.
2. Content dealt with the written parts of the website, and updating
promotional offers.
3. We were shown how simple changes of the website could be
implemented and how user activity data is collected.
8. Dev Ops – Wednesday 9:00-12:00
1. For this session we talked about and tested the prototype website,
pretending to buy a monthly subscription for any phone.
2. We then highlighted and talked about the issues with the prototype
site, suggesting improvements.
