SlideShare a Scribd company logo
1 of 12
Download to read offline
Introduction
The world has witnessed a paradigm shift regarding technological innovation
and artificial intelligence is one among them. Marketers have been benefiting
from efficient AI digital marketing strategies.
Embrace improved customer experiences with these technological
advancements, thereby, saving both time and money.
Artificial intelligence is the intelligence displayed by machines. It
empowers machines to think, respond to, and perform tasks like living
beings. It also assists machines to acquire knowledge from experiences
and adapt to new input.
What is Artificial Intelligence?
Boosted Precision and Accuracy
Deeper Data Analysis
Value-Added Capabilities
Ongoing Machine Learning
Why is AI Gaining Popularity?
Let’s have a glance over the future
of AI digital marketing!
The
Interrelation
Between AI &
Digital
Marketing
Initially, marketers and companies were
cynical about the use of AI in their marketing
strategies.
The biggies like Amazon and Spotify led the
successful implementation of AI in several
ways across their marketing and consumer
experience, which forced small companies to
take notice of AI implementation.
How is AI
Transforming
Digital
Marketing
Phenomenon?
With efficient data analysis and the capacity to
adapt to input, artificial intelligence is
transforming the face of the present digital
landscape- right from Google’s RankBrain and
Voice Search to customized Amazon
suggestions.
How AI can deliver your business a competitive
edge:
Helps You Understand Your Target Audience
Enhances User Experience
Efficient Marketing
Better Productivity
Boosts ROI
How Can You
Execute AI
Digital
Marketing for
Your Business?
AI technology is capable enough to
transform the way you get involved with your
audience. It can assist you to draw relevant
traffic, gain a new customer base, boosting
sales as well as retain your existing
customers.
Here’s, how AI technology can process your
customers’ needs, wants, and preferences
into tailor-made customer experiences.
An AI chatbot program can help you
engage with your customers effectively.
You can infuse chatbots within your
websites, emails, apps, & text
messages. Chatbots can be used to
reach out to your customers or respond
to their questions.
Chatbots can be used to gather leads
when asleep. Hence, you don’t need to
be anxious about losing valuable
customers.
1. Chatbots 2. Customized
Product Suggestions
AI is popular among various retail &
eCommerce br & s as it helps in tracking
customers’ preferences, habits, & buying
behaviour.
Why?
Insights help them make recommendations
about products & services that might
interest customers.
AI digital marketing coupled with data
analysis is quick & precise against human
capability, it authorizes you to customize the
user experience for your audience, & engage
them, thereby, boosting eCommerce sales.
AI digital marketing has revolutionized
the way we shop.
Brands are at the forefront of
experimenting with different versions of
AI to improve the shopping experience.
3. Improved Shopping
Experience
4. Improved
Advertising
For any marketing campaign to be successful,
the requirement is to reach the right audience.
With AI-powered technology, it’s seamless for
companies to reach their target people.
AI helps in collecting and analyzing user data,
thereby, helping to predict future behaviour.
With information handy, brands can target
advertisements as per users’ preferences.
A cherry on the top, AI digital marketing
provides massive opportunities to create
innovative ad campaigns.
Wondering How?
AI technology is proficient enough to
create virtual fitting rooms within a
clothing store. Customers can try the
appearance of the dress virtually by
standing in front of a screen and a
camera.
AI digital marketing assures to eliminate
the labour of website design. AI-powered
website design platforms can help
design a website based on user data as
well as discover how they interact with
your content.
At present, most of these AI-powered
website builders are still in their early
phases. However, expect more
sophisticated website builders in the
foreseeable future.
Website Developers
6. AI for CRM
Content relationship management systems
are built to help companies study & evaluate
their connection with their customers,
suppliers, & employees.
The Web is loaded with a huge amount of CRM
tools & many of them use AI in one form or
the other.
AI helps in gathering customer information &
data. It can be then used to discover ways to
enhance customer associations & sales
channels.
5. AI-Powered
All Set to Enclasp AI in Digital Marketing?
If leveraged appropriately, artificial intelligence can bring laurels to your business.
Integrating AI digital marketing strategies will help your business offer meliorated
customer experiences and market your brand productively.
AI-powered digital marketing can alter the way we create websites and interact with
customers.
The field is likely to become more competitive, and businesses failing to deploy AI and
data will be at a disadvantage!
Embrace the future of AI-enabled digital marketing services in India with Smartifologiks!
THANK YOU
sales01@smartinfologiks.com
+91 7400064691
www.smartinfologiks.com

More Related Content

Similar to How AI is Shaping the Future of Digital Marketing Landscape.pdf

Artificial intelligence in e-commerce.
Artificial intelligence in e-commerce.Artificial intelligence in e-commerce.
Artificial intelligence in e-commerce.ChetnaGoyal16
 
10 Ways AI is Actively Changing Digital Marketing - Understandingecommerce.com
10 Ways AI is Actively Changing Digital Marketing - Understandingecommerce.com10 Ways AI is Actively Changing Digital Marketing - Understandingecommerce.com
10 Ways AI is Actively Changing Digital Marketing - Understandingecommerce.comM. Patrick Doherty
 
Artificial intelligence in Marketing
Artificial intelligence in MarketingArtificial intelligence in Marketing
Artificial intelligence in MarketingAnoopTiwari56
 
Digital trends: AI in marketing
Digital trends: AI in marketingDigital trends: AI in marketing
Digital trends: AI in marketingasthajain100
 
15 ways artificial intelligence is helping e commerce marketers
15 ways artificial intelligence is helping e commerce marketers15 ways artificial intelligence is helping e commerce marketers
15 ways artificial intelligence is helping e commerce marketersThinkTanker Technosoft PVT LTD
 
7 Benefits of Artificial Intelligence in Advertising
7 Benefits of Artificial Intelligence in Advertising7 Benefits of Artificial Intelligence in Advertising
7 Benefits of Artificial Intelligence in AdvertisingKavika Roy
 
Digital marketing trends to dominate in 2021
Digital marketing trends to dominate in 2021Digital marketing trends to dominate in 2021
Digital marketing trends to dominate in 2021AdamCabugao
 
the-top-ai-marketing-software-tools-to-look-out-for-in-2024-a-comprehensive-g...
the-top-ai-marketing-software-tools-to-look-out-for-in-2024-a-comprehensive-g...the-top-ai-marketing-software-tools-to-look-out-for-in-2024-a-comprehensive-g...
the-top-ai-marketing-software-tools-to-look-out-for-in-2024-a-comprehensive-g...Taissir
 
AI as a digital trend
AI as a digital trendAI as a digital trend
AI as a digital trendReginaBado1
 
THIS IS HOW AI WILL CHANGE THE FACE OF MARKETING IN 2024
THIS IS HOW AI WILL CHANGE THE FACE OF MARKETING IN 2024THIS IS HOW AI WILL CHANGE THE FACE OF MARKETING IN 2024
THIS IS HOW AI WILL CHANGE THE FACE OF MARKETING IN 2024e-Definers Technology
 
The Marketer of the Future and Conversational Marketing
The Marketer of the Future and Conversational MarketingThe Marketer of the Future and Conversational Marketing
The Marketer of the Future and Conversational MarketingCall Sumo
 
DIGITAL MARKETING TRAINING IN BANGALORE
DIGITAL MARKETING TRAINING IN BANGALOREDIGITAL MARKETING TRAINING IN BANGALORE
DIGITAL MARKETING TRAINING IN BANGALOREkrishnamurthykk2399
 
Unveiling the Power of AI in Digital Marketing || Best Digital Marketing Trai...
Unveiling the Power of AI in Digital Marketing || Best Digital Marketing Trai...Unveiling the Power of AI in Digital Marketing || Best Digital Marketing Trai...
Unveiling the Power of AI in Digital Marketing || Best Digital Marketing Trai...sasidharinstagram
 
How Artificial Intelligence Improves Customer Engagement
How Artificial Intelligence Improves Customer EngagementHow Artificial Intelligence Improves Customer Engagement
How Artificial Intelligence Improves Customer EngagementMoogleLabs default
 
How is AI Technology Changing the E-commerce Game?
How is AI Technology Changing the E-commerce Game?How is AI Technology Changing the E-commerce Game?
How is AI Technology Changing the E-commerce Game?Nirvana Canada
 
How AI Revolutionizes Marketing
How AI Revolutionizes MarketingHow AI Revolutionizes Marketing
How AI Revolutionizes MarketingCall Sumo
 
How can Conversational AI Chatbot help E-commerce store this Festive Season
How can Conversational AI Chatbot help E-commerce store this Festive Season How can Conversational AI Chatbot help E-commerce store this Festive Season
How can Conversational AI Chatbot help E-commerce store this Festive Season Rydot Infotech Pvt Ltd
 

Similar to How AI is Shaping the Future of Digital Marketing Landscape.pdf (20)

Artificial intelligence in e-commerce.
Artificial intelligence in e-commerce.Artificial intelligence in e-commerce.
Artificial intelligence in e-commerce.
 
10 Ways AI is Actively Changing Digital Marketing - Understandingecommerce.com
10 Ways AI is Actively Changing Digital Marketing - Understandingecommerce.com10 Ways AI is Actively Changing Digital Marketing - Understandingecommerce.com
10 Ways AI is Actively Changing Digital Marketing - Understandingecommerce.com
 
Artificial intelligence in Marketing
Artificial intelligence in MarketingArtificial intelligence in Marketing
Artificial intelligence in Marketing
 
Digital trends: AI in marketing
Digital trends: AI in marketingDigital trends: AI in marketing
Digital trends: AI in marketing
 
Artificial intelligence a major digital transformation in 2018
Artificial intelligence a major digital transformation in 2018Artificial intelligence a major digital transformation in 2018
Artificial intelligence a major digital transformation in 2018
 
15 ways artificial intelligence is helping e commerce marketers
15 ways artificial intelligence is helping e commerce marketers15 ways artificial intelligence is helping e commerce marketers
15 ways artificial intelligence is helping e commerce marketers
 
7 Benefits of Artificial Intelligence in Advertising
7 Benefits of Artificial Intelligence in Advertising7 Benefits of Artificial Intelligence in Advertising
7 Benefits of Artificial Intelligence in Advertising
 
Digital marketing trends to dominate in 2021
Digital marketing trends to dominate in 2021Digital marketing trends to dominate in 2021
Digital marketing trends to dominate in 2021
 
A Guide to AI-powered Lead Generation Strategies
A Guide to AI-powered Lead Generation StrategiesA Guide to AI-powered Lead Generation Strategies
A Guide to AI-powered Lead Generation Strategies
 
the-top-ai-marketing-software-tools-to-look-out-for-in-2024-a-comprehensive-g...
the-top-ai-marketing-software-tools-to-look-out-for-in-2024-a-comprehensive-g...the-top-ai-marketing-software-tools-to-look-out-for-in-2024-a-comprehensive-g...
the-top-ai-marketing-software-tools-to-look-out-for-in-2024-a-comprehensive-g...
 
AI as a digital trend
AI as a digital trendAI as a digital trend
AI as a digital trend
 
THIS IS HOW AI WILL CHANGE THE FACE OF MARKETING IN 2024
THIS IS HOW AI WILL CHANGE THE FACE OF MARKETING IN 2024THIS IS HOW AI WILL CHANGE THE FACE OF MARKETING IN 2024
THIS IS HOW AI WILL CHANGE THE FACE OF MARKETING IN 2024
 
PDF.pdf
PDF.pdfPDF.pdf
PDF.pdf
 
The Marketer of the Future and Conversational Marketing
The Marketer of the Future and Conversational MarketingThe Marketer of the Future and Conversational Marketing
The Marketer of the Future and Conversational Marketing
 
DIGITAL MARKETING TRAINING IN BANGALORE
DIGITAL MARKETING TRAINING IN BANGALOREDIGITAL MARKETING TRAINING IN BANGALORE
DIGITAL MARKETING TRAINING IN BANGALORE
 
Unveiling the Power of AI in Digital Marketing || Best Digital Marketing Trai...
Unveiling the Power of AI in Digital Marketing || Best Digital Marketing Trai...Unveiling the Power of AI in Digital Marketing || Best Digital Marketing Trai...
Unveiling the Power of AI in Digital Marketing || Best Digital Marketing Trai...
 
How Artificial Intelligence Improves Customer Engagement
How Artificial Intelligence Improves Customer EngagementHow Artificial Intelligence Improves Customer Engagement
How Artificial Intelligence Improves Customer Engagement
 
How is AI Technology Changing the E-commerce Game?
How is AI Technology Changing the E-commerce Game?How is AI Technology Changing the E-commerce Game?
How is AI Technology Changing the E-commerce Game?
 
How AI Revolutionizes Marketing
How AI Revolutionizes MarketingHow AI Revolutionizes Marketing
How AI Revolutionizes Marketing
 
How can Conversational AI Chatbot help E-commerce store this Festive Season
How can Conversational AI Chatbot help E-commerce store this Festive Season How can Conversational AI Chatbot help E-commerce store this Festive Season
How can Conversational AI Chatbot help E-commerce store this Festive Season
 

More from Smartinfologiks

Visual Analytics What Is It & Enchanting Benefits
Visual Analytics What Is It & Enchanting BenefitsVisual Analytics What Is It & Enchanting Benefits
Visual Analytics What Is It & Enchanting BenefitsSmartinfologiks
 
DIKW Pyramid Unraveling Its Impact and Central Role in MIS (1).pdf
DIKW Pyramid Unraveling Its Impact and Central Role in MIS (1).pdfDIKW Pyramid Unraveling Its Impact and Central Role in MIS (1).pdf
DIKW Pyramid Unraveling Its Impact and Central Role in MIS (1).pdfSmartinfologiks
 
The Challenges of Implementing ERP Software.pdf
The Challenges of Implementing ERP Software.pdfThe Challenges of Implementing ERP Software.pdf
The Challenges of Implementing ERP Software.pdfSmartinfologiks
 
How Real-Time Business Intelligence Revolutionizes Decision-Making Process
How Real-Time Business Intelligence Revolutionizes Decision-Making ProcessHow Real-Time Business Intelligence Revolutionizes Decision-Making Process
How Real-Time Business Intelligence Revolutionizes Decision-Making ProcessSmartinfologiks
 
Big Data Analytics Fraud Detection and Risk Management in Fintech.pdf
Big Data Analytics Fraud Detection and Risk Management in Fintech.pdfBig Data Analytics Fraud Detection and Risk Management in Fintech.pdf
Big Data Analytics Fraud Detection and Risk Management in Fintech.pdfSmartinfologiks
 
Scrutinizing the Future of PHP in 2023- Why Businesses Prefer PHP.pdf
Scrutinizing the Future of PHP in 2023- Why Businesses Prefer PHP.pdfScrutinizing the Future of PHP in 2023- Why Businesses Prefer PHP.pdf
Scrutinizing the Future of PHP in 2023- Why Businesses Prefer PHP.pdfSmartinfologiks
 
Technology Challenges Encountered by Small & Mid-Sized Business.pdf
Technology Challenges Encountered by Small & Mid-Sized Business.pdfTechnology Challenges Encountered by Small & Mid-Sized Business.pdf
Technology Challenges Encountered by Small & Mid-Sized Business.pdfSmartinfologiks
 
Infrastructure Automation- The Ultimate Requisite for a Digitalized Era.pdf
Infrastructure Automation- The Ultimate Requisite for a Digitalized Era.pdfInfrastructure Automation- The Ultimate Requisite for a Digitalized Era.pdf
Infrastructure Automation- The Ultimate Requisite for a Digitalized Era.pdfSmartinfologiks
 
Technology Challenges Encountered by Small & Mid-Sized Business (1).pdf
Technology Challenges Encountered by Small & Mid-Sized Business (1).pdfTechnology Challenges Encountered by Small & Mid-Sized Business (1).pdf
Technology Challenges Encountered by Small & Mid-Sized Business (1).pdfSmartinfologiks
 
What is Multi-cloud deployment Its Benefits & Challenges PPT (2).pdf
What is Multi-cloud deployment Its Benefits & Challenges PPT (2).pdfWhat is Multi-cloud deployment Its Benefits & Challenges PPT (2).pdf
What is Multi-cloud deployment Its Benefits & Challenges PPT (2).pdfSmartinfologiks
 
Enterprise Architecture & Solution Architecture- Traverse the Gap
Enterprise Architecture & Solution Architecture- Traverse the GapEnterprise Architecture & Solution Architecture- Traverse the Gap
Enterprise Architecture & Solution Architecture- Traverse the GapSmartinfologiks
 
Why ERP Implementation Fails?
Why ERP Implementation Fails?Why ERP Implementation Fails?
Why ERP Implementation Fails?Smartinfologiks
 
Top Mobile App Development trends 2023.pdf
Top Mobile App Development trends 2023.pdfTop Mobile App Development trends 2023.pdf
Top Mobile App Development trends 2023.pdfSmartinfologiks
 
Top-Notch Web Development Tech Stacks 2023.pdf
Top-Notch Web Development Tech Stacks 2023.pdfTop-Notch Web Development Tech Stacks 2023.pdf
Top-Notch Web Development Tech Stacks 2023.pdfSmartinfologiks
 
Digital Marketing & Digital Transformation - Automate and Redefine Your Busin...
Digital Marketing & Digital Transformation - Automate and Redefine Your Busin...Digital Marketing & Digital Transformation - Automate and Redefine Your Busin...
Digital Marketing & Digital Transformation - Automate and Redefine Your Busin...Smartinfologiks
 

More from Smartinfologiks (15)

Visual Analytics What Is It & Enchanting Benefits
Visual Analytics What Is It & Enchanting BenefitsVisual Analytics What Is It & Enchanting Benefits
Visual Analytics What Is It & Enchanting Benefits
 
DIKW Pyramid Unraveling Its Impact and Central Role in MIS (1).pdf
DIKW Pyramid Unraveling Its Impact and Central Role in MIS (1).pdfDIKW Pyramid Unraveling Its Impact and Central Role in MIS (1).pdf
DIKW Pyramid Unraveling Its Impact and Central Role in MIS (1).pdf
 
The Challenges of Implementing ERP Software.pdf
The Challenges of Implementing ERP Software.pdfThe Challenges of Implementing ERP Software.pdf
The Challenges of Implementing ERP Software.pdf
 
How Real-Time Business Intelligence Revolutionizes Decision-Making Process
How Real-Time Business Intelligence Revolutionizes Decision-Making ProcessHow Real-Time Business Intelligence Revolutionizes Decision-Making Process
How Real-Time Business Intelligence Revolutionizes Decision-Making Process
 
Big Data Analytics Fraud Detection and Risk Management in Fintech.pdf
Big Data Analytics Fraud Detection and Risk Management in Fintech.pdfBig Data Analytics Fraud Detection and Risk Management in Fintech.pdf
Big Data Analytics Fraud Detection and Risk Management in Fintech.pdf
 
Scrutinizing the Future of PHP in 2023- Why Businesses Prefer PHP.pdf
Scrutinizing the Future of PHP in 2023- Why Businesses Prefer PHP.pdfScrutinizing the Future of PHP in 2023- Why Businesses Prefer PHP.pdf
Scrutinizing the Future of PHP in 2023- Why Businesses Prefer PHP.pdf
 
Technology Challenges Encountered by Small & Mid-Sized Business.pdf
Technology Challenges Encountered by Small & Mid-Sized Business.pdfTechnology Challenges Encountered by Small & Mid-Sized Business.pdf
Technology Challenges Encountered by Small & Mid-Sized Business.pdf
 
Infrastructure Automation- The Ultimate Requisite for a Digitalized Era.pdf
Infrastructure Automation- The Ultimate Requisite for a Digitalized Era.pdfInfrastructure Automation- The Ultimate Requisite for a Digitalized Era.pdf
Infrastructure Automation- The Ultimate Requisite for a Digitalized Era.pdf
 
Technology Challenges Encountered by Small & Mid-Sized Business (1).pdf
Technology Challenges Encountered by Small & Mid-Sized Business (1).pdfTechnology Challenges Encountered by Small & Mid-Sized Business (1).pdf
Technology Challenges Encountered by Small & Mid-Sized Business (1).pdf
 
What is Multi-cloud deployment Its Benefits & Challenges PPT (2).pdf
What is Multi-cloud deployment Its Benefits & Challenges PPT (2).pdfWhat is Multi-cloud deployment Its Benefits & Challenges PPT (2).pdf
What is Multi-cloud deployment Its Benefits & Challenges PPT (2).pdf
 
Enterprise Architecture & Solution Architecture- Traverse the Gap
Enterprise Architecture & Solution Architecture- Traverse the GapEnterprise Architecture & Solution Architecture- Traverse the Gap
Enterprise Architecture & Solution Architecture- Traverse the Gap
 
Why ERP Implementation Fails?
Why ERP Implementation Fails?Why ERP Implementation Fails?
Why ERP Implementation Fails?
 
Top Mobile App Development trends 2023.pdf
Top Mobile App Development trends 2023.pdfTop Mobile App Development trends 2023.pdf
Top Mobile App Development trends 2023.pdf
 
Top-Notch Web Development Tech Stacks 2023.pdf
Top-Notch Web Development Tech Stacks 2023.pdfTop-Notch Web Development Tech Stacks 2023.pdf
Top-Notch Web Development Tech Stacks 2023.pdf
 
Digital Marketing & Digital Transformation - Automate and Redefine Your Busin...
Digital Marketing & Digital Transformation - Automate and Redefine Your Busin...Digital Marketing & Digital Transformation - Automate and Redefine Your Busin...
Digital Marketing & Digital Transformation - Automate and Redefine Your Busin...
 

Recently uploaded

Unlocking the Potential of the Cloud for IBM Power Systems
Unlocking the Potential of the Cloud for IBM Power SystemsUnlocking the Potential of the Cloud for IBM Power Systems
Unlocking the Potential of the Cloud for IBM Power SystemsPrecisely
 
New from BookNet Canada for 2024: BNC BiblioShare - Tech Forum 2024
New from BookNet Canada for 2024: BNC BiblioShare - Tech Forum 2024New from BookNet Canada for 2024: BNC BiblioShare - Tech Forum 2024
New from BookNet Canada for 2024: BNC BiblioShare - Tech Forum 2024BookNet Canada
 
Designing IA for AI - Information Architecture Conference 2024
Designing IA for AI - Information Architecture Conference 2024Designing IA for AI - Information Architecture Conference 2024
Designing IA for AI - Information Architecture Conference 2024Enterprise Knowledge
 
Key Features Of Token Development (1).pptx
Key  Features Of Token  Development (1).pptxKey  Features Of Token  Development (1).pptx
Key Features Of Token Development (1).pptxLBM Solutions
 
Advanced Test Driven-Development @ php[tek] 2024
Advanced Test Driven-Development @ php[tek] 2024Advanced Test Driven-Development @ php[tek] 2024
Advanced Test Driven-Development @ php[tek] 2024Scott Keck-Warren
 
costume and set research powerpoint presentation
costume and set research powerpoint presentationcostume and set research powerpoint presentation
costume and set research powerpoint presentationphoebematthew05
 
"Federated learning: out of reach no matter how close",Oleksandr Lapshyn
"Federated learning: out of reach no matter how close",Oleksandr Lapshyn"Federated learning: out of reach no matter how close",Oleksandr Lapshyn
"Federated learning: out of reach no matter how close",Oleksandr LapshynFwdays
 
CloudStudio User manual (basic edition):
CloudStudio User manual (basic edition):CloudStudio User manual (basic edition):
CloudStudio User manual (basic edition):comworks
 
Install Stable Diffusion in windows machine
Install Stable Diffusion in windows machineInstall Stable Diffusion in windows machine
Install Stable Diffusion in windows machinePadma Pradeep
 
Integration and Automation in Practice: CI/CD in Mule Integration and Automat...
Integration and Automation in Practice: CI/CD in Mule Integration and Automat...Integration and Automation in Practice: CI/CD in Mule Integration and Automat...
Integration and Automation in Practice: CI/CD in Mule Integration and Automat...Patryk Bandurski
 
Transcript: New from BookNet Canada for 2024: BNC BiblioShare - Tech Forum 2024
Transcript: New from BookNet Canada for 2024: BNC BiblioShare - Tech Forum 2024Transcript: New from BookNet Canada for 2024: BNC BiblioShare - Tech Forum 2024
Transcript: New from BookNet Canada for 2024: BNC BiblioShare - Tech Forum 2024BookNet Canada
 
SIEMENS: RAPUNZEL – A Tale About Knowledge Graph
SIEMENS: RAPUNZEL – A Tale About Knowledge GraphSIEMENS: RAPUNZEL – A Tale About Knowledge Graph
SIEMENS: RAPUNZEL – A Tale About Knowledge GraphNeo4j
 
AI as an Interface for Commercial Buildings
AI as an Interface for Commercial BuildingsAI as an Interface for Commercial Buildings
AI as an Interface for Commercial BuildingsMemoori
 
Human Factors of XR: Using Human Factors to Design XR Systems
Human Factors of XR: Using Human Factors to Design XR SystemsHuman Factors of XR: Using Human Factors to Design XR Systems
Human Factors of XR: Using Human Factors to Design XR SystemsMark Billinghurst
 
Making_way_through_DLL_hollowing_inspite_of_CFG_by_Debjeet Banerjee.pptx
Making_way_through_DLL_hollowing_inspite_of_CFG_by_Debjeet Banerjee.pptxMaking_way_through_DLL_hollowing_inspite_of_CFG_by_Debjeet Banerjee.pptx
Making_way_through_DLL_hollowing_inspite_of_CFG_by_Debjeet Banerjee.pptxnull - The Open Security Community
 
Artificial intelligence in the post-deep learning era
Artificial intelligence in the post-deep learning eraArtificial intelligence in the post-deep learning era
Artificial intelligence in the post-deep learning eraDeakin University
 
Understanding the Laravel MVC Architecture
Understanding the Laravel MVC ArchitectureUnderstanding the Laravel MVC Architecture
Understanding the Laravel MVC ArchitecturePixlogix Infotech
 

Recently uploaded (20)

Unlocking the Potential of the Cloud for IBM Power Systems
Unlocking the Potential of the Cloud for IBM Power SystemsUnlocking the Potential of the Cloud for IBM Power Systems
Unlocking the Potential of the Cloud for IBM Power Systems
 
New from BookNet Canada for 2024: BNC BiblioShare - Tech Forum 2024
New from BookNet Canada for 2024: BNC BiblioShare - Tech Forum 2024New from BookNet Canada for 2024: BNC BiblioShare - Tech Forum 2024
New from BookNet Canada for 2024: BNC BiblioShare - Tech Forum 2024
 
Designing IA for AI - Information Architecture Conference 2024
Designing IA for AI - Information Architecture Conference 2024Designing IA for AI - Information Architecture Conference 2024
Designing IA for AI - Information Architecture Conference 2024
 
Key Features Of Token Development (1).pptx
Key  Features Of Token  Development (1).pptxKey  Features Of Token  Development (1).pptx
Key Features Of Token Development (1).pptx
 
Advanced Test Driven-Development @ php[tek] 2024
Advanced Test Driven-Development @ php[tek] 2024Advanced Test Driven-Development @ php[tek] 2024
Advanced Test Driven-Development @ php[tek] 2024
 
costume and set research powerpoint presentation
costume and set research powerpoint presentationcostume and set research powerpoint presentation
costume and set research powerpoint presentation
 
"Federated learning: out of reach no matter how close",Oleksandr Lapshyn
"Federated learning: out of reach no matter how close",Oleksandr Lapshyn"Federated learning: out of reach no matter how close",Oleksandr Lapshyn
"Federated learning: out of reach no matter how close",Oleksandr Lapshyn
 
CloudStudio User manual (basic edition):
CloudStudio User manual (basic edition):CloudStudio User manual (basic edition):
CloudStudio User manual (basic edition):
 
Install Stable Diffusion in windows machine
Install Stable Diffusion in windows machineInstall Stable Diffusion in windows machine
Install Stable Diffusion in windows machine
 
Integration and Automation in Practice: CI/CD in Mule Integration and Automat...
Integration and Automation in Practice: CI/CD in Mule Integration and Automat...Integration and Automation in Practice: CI/CD in Mule Integration and Automat...
Integration and Automation in Practice: CI/CD in Mule Integration and Automat...
 
Transcript: New from BookNet Canada for 2024: BNC BiblioShare - Tech Forum 2024
Transcript: New from BookNet Canada for 2024: BNC BiblioShare - Tech Forum 2024Transcript: New from BookNet Canada for 2024: BNC BiblioShare - Tech Forum 2024
Transcript: New from BookNet Canada for 2024: BNC BiblioShare - Tech Forum 2024
 
SIEMENS: RAPUNZEL – A Tale About Knowledge Graph
SIEMENS: RAPUNZEL – A Tale About Knowledge GraphSIEMENS: RAPUNZEL – A Tale About Knowledge Graph
SIEMENS: RAPUNZEL – A Tale About Knowledge Graph
 
AI as an Interface for Commercial Buildings
AI as an Interface for Commercial BuildingsAI as an Interface for Commercial Buildings
AI as an Interface for Commercial Buildings
 
E-Vehicle_Hacking_by_Parul Sharma_null_owasp.pptx
E-Vehicle_Hacking_by_Parul Sharma_null_owasp.pptxE-Vehicle_Hacking_by_Parul Sharma_null_owasp.pptx
E-Vehicle_Hacking_by_Parul Sharma_null_owasp.pptx
 
Hot Sexy call girls in Panjabi Bagh 🔝 9953056974 🔝 Delhi escort Service
Hot Sexy call girls in Panjabi Bagh 🔝 9953056974 🔝 Delhi escort ServiceHot Sexy call girls in Panjabi Bagh 🔝 9953056974 🔝 Delhi escort Service
Hot Sexy call girls in Panjabi Bagh 🔝 9953056974 🔝 Delhi escort Service
 
Human Factors of XR: Using Human Factors to Design XR Systems
Human Factors of XR: Using Human Factors to Design XR SystemsHuman Factors of XR: Using Human Factors to Design XR Systems
Human Factors of XR: Using Human Factors to Design XR Systems
 
Making_way_through_DLL_hollowing_inspite_of_CFG_by_Debjeet Banerjee.pptx
Making_way_through_DLL_hollowing_inspite_of_CFG_by_Debjeet Banerjee.pptxMaking_way_through_DLL_hollowing_inspite_of_CFG_by_Debjeet Banerjee.pptx
Making_way_through_DLL_hollowing_inspite_of_CFG_by_Debjeet Banerjee.pptx
 
DMCC Future of Trade Web3 - Special Edition
DMCC Future of Trade Web3 - Special EditionDMCC Future of Trade Web3 - Special Edition
DMCC Future of Trade Web3 - Special Edition
 
Artificial intelligence in the post-deep learning era
Artificial intelligence in the post-deep learning eraArtificial intelligence in the post-deep learning era
Artificial intelligence in the post-deep learning era
 
Understanding the Laravel MVC Architecture
Understanding the Laravel MVC ArchitectureUnderstanding the Laravel MVC Architecture
Understanding the Laravel MVC Architecture
 

How AI is Shaping the Future of Digital Marketing Landscape.pdf

  • 1.
  • 2. Introduction The world has witnessed a paradigm shift regarding technological innovation and artificial intelligence is one among them. Marketers have been benefiting from efficient AI digital marketing strategies. Embrace improved customer experiences with these technological advancements, thereby, saving both time and money.
  • 3. Artificial intelligence is the intelligence displayed by machines. It empowers machines to think, respond to, and perform tasks like living beings. It also assists machines to acquire knowledge from experiences and adapt to new input. What is Artificial Intelligence? Boosted Precision and Accuracy Deeper Data Analysis Value-Added Capabilities Ongoing Machine Learning Why is AI Gaining Popularity?
  • 4. Let’s have a glance over the future of AI digital marketing!
  • 5. The Interrelation Between AI & Digital Marketing Initially, marketers and companies were cynical about the use of AI in their marketing strategies. The biggies like Amazon and Spotify led the successful implementation of AI in several ways across their marketing and consumer experience, which forced small companies to take notice of AI implementation.
  • 6. How is AI Transforming Digital Marketing Phenomenon? With efficient data analysis and the capacity to adapt to input, artificial intelligence is transforming the face of the present digital landscape- right from Google’s RankBrain and Voice Search to customized Amazon suggestions. How AI can deliver your business a competitive edge: Helps You Understand Your Target Audience Enhances User Experience Efficient Marketing Better Productivity Boosts ROI
  • 7. How Can You Execute AI Digital Marketing for Your Business? AI technology is capable enough to transform the way you get involved with your audience. It can assist you to draw relevant traffic, gain a new customer base, boosting sales as well as retain your existing customers. Here’s, how AI technology can process your customers’ needs, wants, and preferences into tailor-made customer experiences.
  • 8. An AI chatbot program can help you engage with your customers effectively. You can infuse chatbots within your websites, emails, apps, & text messages. Chatbots can be used to reach out to your customers or respond to their questions. Chatbots can be used to gather leads when asleep. Hence, you don’t need to be anxious about losing valuable customers. 1. Chatbots 2. Customized Product Suggestions AI is popular among various retail & eCommerce br & s as it helps in tracking customers’ preferences, habits, & buying behaviour. Why? Insights help them make recommendations about products & services that might interest customers. AI digital marketing coupled with data analysis is quick & precise against human capability, it authorizes you to customize the user experience for your audience, & engage them, thereby, boosting eCommerce sales.
  • 9. AI digital marketing has revolutionized the way we shop. Brands are at the forefront of experimenting with different versions of AI to improve the shopping experience. 3. Improved Shopping Experience 4. Improved Advertising For any marketing campaign to be successful, the requirement is to reach the right audience. With AI-powered technology, it’s seamless for companies to reach their target people. AI helps in collecting and analyzing user data, thereby, helping to predict future behaviour. With information handy, brands can target advertisements as per users’ preferences. A cherry on the top, AI digital marketing provides massive opportunities to create innovative ad campaigns. Wondering How? AI technology is proficient enough to create virtual fitting rooms within a clothing store. Customers can try the appearance of the dress virtually by standing in front of a screen and a camera.
  • 10. AI digital marketing assures to eliminate the labour of website design. AI-powered website design platforms can help design a website based on user data as well as discover how they interact with your content. At present, most of these AI-powered website builders are still in their early phases. However, expect more sophisticated website builders in the foreseeable future. Website Developers 6. AI for CRM Content relationship management systems are built to help companies study & evaluate their connection with their customers, suppliers, & employees. The Web is loaded with a huge amount of CRM tools & many of them use AI in one form or the other. AI helps in gathering customer information & data. It can be then used to discover ways to enhance customer associations & sales channels. 5. AI-Powered
  • 11. All Set to Enclasp AI in Digital Marketing? If leveraged appropriately, artificial intelligence can bring laurels to your business. Integrating AI digital marketing strategies will help your business offer meliorated customer experiences and market your brand productively. AI-powered digital marketing can alter the way we create websites and interact with customers. The field is likely to become more competitive, and businesses failing to deploy AI and data will be at a disadvantage! Embrace the future of AI-enabled digital marketing services in India with Smartifologiks!