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Proposal for
Designing Mobile
Screen Wireframes
Project Proposal – (Proposal_Name)
Client – (Client_Name)
Delivered on – (Submission_Date)
Submitted by – (User_Assigned)
Cover Letter for
Designing Mobile Screen
Wireframes Services
2
Dear (client_name),
Thank you for reaching out to us for the mobile app UI UX design needs. We understand that to thrive in today’s competitive
environment every company requires a mobile app that is adaptive and loads quickly. Therefore, (client_name) requires UI UX design
for the mobile app which is simple yet engaging to efficiently grab targeted user's attention effectively.
We can assure that with our proven experience, you will be able to accomplish the following goals –
• Creating static wireframes that will act as a skeletal framework for development of mobile app designs
• Designing and creating high fidelity prototypes to exhibit real-time functionality of the mobile app screens
• Curating reference document to successfully incorporate screen designs in mobile app source code
• Add text here
We will prepare the initial design phase of the project to give you the appropriate look and feel of mobile app UI UX design services.
Feel free to contact us for more information.
Sincerely,
(company_name)
3
Project Context
and Objectives
01
• Your Investment
Investment
03
• Why Us
• About Us
• Awards
• Our Team
Company Overview
04
• Plan of Action
• Scope of Services
• Time Frame
• Additional Service Offerings
Our Process
02
• Client Testimonials
• Case Study
05 Our Past Experience
06
Statement of Work
and Contract
07 Next Steps
Table
of
Contents
Table of Contents
4
Project Context and
Objectives
Project Context and Objectives for Designing Mobile Screen
Wireframes Services
5
Project Context
We have identified that (client_name)
wants to revamp the outlook of their
business’s mobile app with interactive UI
UX design to engage current and
potential users more effectively.
Also, (client_name) wants UI UX design
that is not only highly scalable as per
varying screen sizes of devices but also
can be easily added into the source code
of the mobile app.
Project Objectives –
• We will create static wireframes that
will act as a roadmap to curate designs
for multiple screens of mobile app
• We will design and develop interactive
prototypes to exhibit the functionality of
multiple tabs, buttons, etc. on mobile
app screens
• We will prepare a reference guide to
assist developers to incorporate
designs correctly and easily into
mobile app source code
• Add text here
Table of Contents
6
• Plan of Action
• Scope of Services
• Time Frame
• Additional Service Offerings
Our Process
Plan of Action for Designing Mobile Screen Wireframes Services
7
(1-2) Week
▪ Meeting with client to
identify key users of
company’s mobile app
▪ Analyze user feedback to
understand shortcomings
of current UI UX of mobile
app
▪ Add text here
▪ Add text here
Project
Initiation
(3-5 Week)
▪ Document UI UX strategy to
curate design for mobile app
▪ Design static wireframes for
mobile app’s multiple screens
▪ Add text here
▪ Add text here
▪ Add text here
Design
(6-7 Week)
▪ Conduct testing of prototypes
on multiple mobiles with
varying screen sizes
▪ Record performance and do
necessary changes to further
improve outlook and speed of
mobile app
▪ Add text here
▪ Add text here
Testing
▪ Transfer final design files to
client to incorporate in
source code
▪ Assist client’s development
team for any design
related queries
▪ Add text here
▪ Add text here
Development
Support
Scope for Designing Mobile Screen Wireframes Services
8
03
App Screen
Wireframes
04
Initial
Mockups
05
Interactive
Prototype
01
Research
• Create a set of wireframes for
mobiles of varying screen
sizes by iterative design
process
•
• Add text here
• Design low fidelity mockups
for various screens of mobile
app for client review and
approval
• Add text here
• Present final prototype to
client exhibiting how user will
interact with UI UX design in
real time
• Add text here
• Perform competitive UI UX
analysis to understand the
experience offered by
company’s competitors
• Add text here
• Create detailed UI UX flow
charts to indicate the user's
interaction with the mobile app
• Add text here
02
UI UX Flow
Charts
Timeframe for Designing Mobile Screen Wireframes Services
9
1 - 2 3 - 4 5 - 6
7 - 8 9
Research UX Flow Charts App Screen
Wireframes
Initial Mockups Interactive
Prototype
Stages
Duration
(In weeks)
Additional Service Offerings for Designing Mobile Screen Wireframes Proposal
10
• Aesthetically designed websites with custom colour schemes
• Add text here
Website Designing
• Unique primary logo for your brand identity
• Add text here
Logo Designing
• Spectacular games for mobile apps
• Add text here
Game Development
• Motion capture technology for mobile apps development
• Add text here
Augmented Reality
Table of Contents
11
• Your Investment
Investment
Your Investment for Designing Mobile Screen Wireframes Services (1/3)
12
Research 1,000
UX Flow Charts 2,500
App Screen Wireframes 3,000
Initial Mockups 2,500
Interactive Prototype 1,200
Total (before tax) 10,200
Taxation rate, 5% 1,020
Total 11,220
Stages Price In USD)
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Your Investment for Designing Mobile Screen Wireframes Services
13
Research
• Perform competitive UI UX analysis to understand the experience offered by
company’s competitors
• Add text here
1 - 2 1,000
UX Flow Charts
• Create detailed UI UX flow charts to indicate the user's interaction with the
mobile app
• Add text here
3 - 4 2,500
App Screen Wireframes
• Create a set of wireframes for mobiles of varying screen sizes by iterative design
process
• Add text here
5 – 6 3,000
Initial Mockups
• Design low fidelity mockups for various screens of mobile app for client review
and approval
• Add text here
7 – 8 2,500
Interactive Prototype
• Present final prototype to client exhibiting how user will interact with UI UX
design in real time
• Add text here
9 1,200
Stages Activities
Duration
(In weeks
Estimated Cost
(In USD)
Following activities will be performed in different phases –
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Your Investment for Designing Mobile Screen Wireframes Services (3/3)
14
Website designing 2,500
Logo design 1,200
Game development 3,000
Augmented reality 4,200
Total 10,900
Additional services Price (In USD)
This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
Table of Contents
15
• Why Us
• About Us
• Awards
• Our Team
Company Overview
Why Us for Designing Mobile Screen Wireframes Services
16
Our (client_name) requires UI UX design for company’s mobile app which is interactive and quick to load to enhance app’s
performance.
We assure you to provide creative and scalable UI UX design for the mobile app to grab the attention of prospective users efficiently.
Strengths that will add to your company –
We have a focused and passionate team of designers to translate the client's
vision into reality
We provide robust design solutions as per current market trends with optimal
cost to performance ratio
We strive to fulfill the clients’ needs completely with 27/7 support to form long-
lasting strategic relations with them
Add text here
1
2
3
4
About Us for Designing Mobile Screen Wireframes Services
17
Founded in 2006,
We are a graphic consultancy with a single focus of assisting clients in the conversion and retention of their users by delivering
scalable and creative UI UX solutions in a cost-efficient manner.
WHO WE
ARE
To be a trusted partner of global
businesses for providing
transformational design solutions
VISION
To consistently deliver disruptive
and attention-grabbing design
solutions to our clients
MISSION
• Agile approach
• Innovation
• Add text here
CORE
VALUES
Awards for Designing Mobile Screen Wireframes Services
18
2 0 1 9
Best UI UX
Awarded “Best UI UX”
Award
2019
Awarded “Innovative
Design” Award
2018
Awarded “Best App”
Award
Our Team for Designing Mobile Screen Wireframes Services (1/2)
19
Vicki Ewell
Senior UX Architect
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your audience's attention.
Tracy Mills
Creative Director
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your audience's attention.
Sara Sommers
Senior Engineer – Quality Assurance
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your audience's attention.
Our Team for Designing Mobile Screen Wireframes Services (2/2)
20
Stefan Wesley
Art Director
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your audience's attention.
Candice Ewell
Senior UI Designer
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your audience's attention.
Table of Contents
21
• Client Testimonials
• Case Study
Our Past Experience
Lewis Spencer
Designation
Company Name
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your audience's attention.
Client Testimonials for Designing Mobile Screen Wireframes Services (1/2)
22
Rowan Hooper
Designation
Company Name
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your audience's attention.
Dexter Turner
Company Name
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your audience's attention.
Isabella Owen
Company Name
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your audience's attention.
Ben Watts
Company Name
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your audience's attention.
Client Testimonials for Designing Mobile Screen Wireframes Services (2/2)
23
Case Study for Designing Mobile Screen Wireframes Services
24
(company_name) has totally revamped outlook of our mobile app with simple and fast UI UX design. We strongly recommend them for design
James Mathew
(Director – ABC Solution)
ABC Solutions wanted to redesign its food ordering mobile app because
customers gave feedback that it exhibit lag and screens take a lot of time to load.
Thus, impacting online sale of company through mobile app.
PROBLEM
We designed a user-friendly and quick loading interface for client’s mobile app.
Thus, enabling customers to choose and place order from multiple menu options
in just few clicks.
SOLUTION
RESULTS
• The company witnessed a 5 % increase in orders received through the
mobile app.
• The average user rating of the company’s mobile app also improved
significantly.
• Add text here
Table of Contents
25
Statement of Work
and Contract
Statement of Work and Contract for Designing Mobile Screen
Wireframes Services
26
Date: {date_submitted}
Between "us", {company_name}, and "you", {client_name}
You {client_name}, located at {client_address} are hiring {company_name} located at (address)
to provide Mobile App UI UX Design Services for the estimated total cost of $XXXX
Cooperation
• We agree to put our best
efforts in return we expect
your cooperation in
providing the required
information related to
company products and
services
Confidentiality
• All efforts to preserve the
confidentiality of
information
Services Rendered
• 3 weeks opportunity to
review our work and
provide feedback
• Not liable to the firm and
third party for damages
Plans Cancellation
• Right modify, reject, cancel
or stop at any point
processes but are imbibed
to reimburse us all costs
and expenses
Terms of Payment
• Fifty percent of initial fees
at the point of contract
signing and it will act as a
deposit
• Remaining 50% must be
submitted after project
completion
Terms and
Termination
• This agreement should
commence from (date) and
shall continue till
termination by either party
by not less than 60 days
notice given in writing
C O N T R A C T
Table of Contents
27
Next Steps
Next Steps for Designing Mobile Screen Wireframes Services
28
It is requested to read the contract to get an understanding of the details involved in working with us. Everything should be fair, transparent and easily understandable at the
beginning to lay a solid foundation for better work relationships.
We firmly believe in clarifying things and sorting out the issues in order to find the most suitable
way to work together.
• Discuss the desired changes
• Accept the proposal
• Sign and finalize the proposal
• Submit an initial payment of 50% of the total fee of project
• Once we get the notification of your proposal acceptance, we will send you the separate copy of
the signed contract for your record
• Add text here
SIGNATURE
Proposal Lead
{user_assigned}. {user_title}
SIGNATURE
Default Contract
{user_contact_first}. {client_contact_last}
{client_name}
Contact Us for Designing Mobile Screen Wireframes Services
29
Address
(# Street number, city, state)
Contact Number
(0123456789)
Email Address
emailaddress123@gmail.com
Icons Slide Designing Mobile Screen Wireframes Services
30
Additional Slides
31
About Us for Designing Mobile Screen Wireframes Proposal
32
Our Company
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your audience's attention.
Premium services
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your audience's attention.
Values of client
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your audience's attention.
Vision and Mission for Designing Mobile Screen Wireframes Proposal
33
Vision
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audience's attention.
Mission
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audience's attention.
Goal
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audience's attention.
30 60 90 Days Plan for Designing Mobile Screen Wireframes Proposal
34
First 30
Days
First 60
Days
First 90
Days
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Timeline for Designing Mobile Screen Wireframes Proposal
35
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Start End
2016 2017 2018 2019 2020
Roadmap for Designing Mobile Screen Wireframes Proposal
36
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Proposal For Designing Mobile Screen Wireframes Powerpoint Presentation Slides

  • 1. Proposal for Designing Mobile Screen Wireframes Project Proposal – (Proposal_Name) Client – (Client_Name) Delivered on – (Submission_Date) Submitted by – (User_Assigned)
  • 2. Cover Letter for Designing Mobile Screen Wireframes Services 2 Dear (client_name), Thank you for reaching out to us for the mobile app UI UX design needs. We understand that to thrive in today’s competitive environment every company requires a mobile app that is adaptive and loads quickly. Therefore, (client_name) requires UI UX design for the mobile app which is simple yet engaging to efficiently grab targeted user's attention effectively. We can assure that with our proven experience, you will be able to accomplish the following goals – • Creating static wireframes that will act as a skeletal framework for development of mobile app designs • Designing and creating high fidelity prototypes to exhibit real-time functionality of the mobile app screens • Curating reference document to successfully incorporate screen designs in mobile app source code • Add text here We will prepare the initial design phase of the project to give you the appropriate look and feel of mobile app UI UX design services. Feel free to contact us for more information. Sincerely, (company_name)
  • 3. 3 Project Context and Objectives 01 • Your Investment Investment 03 • Why Us • About Us • Awards • Our Team Company Overview 04 • Plan of Action • Scope of Services • Time Frame • Additional Service Offerings Our Process 02 • Client Testimonials • Case Study 05 Our Past Experience 06 Statement of Work and Contract 07 Next Steps Table of Contents
  • 4. Table of Contents 4 Project Context and Objectives
  • 5. Project Context and Objectives for Designing Mobile Screen Wireframes Services 5 Project Context We have identified that (client_name) wants to revamp the outlook of their business’s mobile app with interactive UI UX design to engage current and potential users more effectively. Also, (client_name) wants UI UX design that is not only highly scalable as per varying screen sizes of devices but also can be easily added into the source code of the mobile app. Project Objectives – • We will create static wireframes that will act as a roadmap to curate designs for multiple screens of mobile app • We will design and develop interactive prototypes to exhibit the functionality of multiple tabs, buttons, etc. on mobile app screens • We will prepare a reference guide to assist developers to incorporate designs correctly and easily into mobile app source code • Add text here
  • 6. Table of Contents 6 • Plan of Action • Scope of Services • Time Frame • Additional Service Offerings Our Process
  • 7. Plan of Action for Designing Mobile Screen Wireframes Services 7 (1-2) Week ▪ Meeting with client to identify key users of company’s mobile app ▪ Analyze user feedback to understand shortcomings of current UI UX of mobile app ▪ Add text here ▪ Add text here Project Initiation (3-5 Week) ▪ Document UI UX strategy to curate design for mobile app ▪ Design static wireframes for mobile app’s multiple screens ▪ Add text here ▪ Add text here ▪ Add text here Design (6-7 Week) ▪ Conduct testing of prototypes on multiple mobiles with varying screen sizes ▪ Record performance and do necessary changes to further improve outlook and speed of mobile app ▪ Add text here ▪ Add text here Testing ▪ Transfer final design files to client to incorporate in source code ▪ Assist client’s development team for any design related queries ▪ Add text here ▪ Add text here Development Support
  • 8. Scope for Designing Mobile Screen Wireframes Services 8 03 App Screen Wireframes 04 Initial Mockups 05 Interactive Prototype 01 Research • Create a set of wireframes for mobiles of varying screen sizes by iterative design process • • Add text here • Design low fidelity mockups for various screens of mobile app for client review and approval • Add text here • Present final prototype to client exhibiting how user will interact with UI UX design in real time • Add text here • Perform competitive UI UX analysis to understand the experience offered by company’s competitors • Add text here • Create detailed UI UX flow charts to indicate the user's interaction with the mobile app • Add text here 02 UI UX Flow Charts
  • 9. Timeframe for Designing Mobile Screen Wireframes Services 9 1 - 2 3 - 4 5 - 6 7 - 8 9 Research UX Flow Charts App Screen Wireframes Initial Mockups Interactive Prototype Stages Duration (In weeks)
  • 10. Additional Service Offerings for Designing Mobile Screen Wireframes Proposal 10 • Aesthetically designed websites with custom colour schemes • Add text here Website Designing • Unique primary logo for your brand identity • Add text here Logo Designing • Spectacular games for mobile apps • Add text here Game Development • Motion capture technology for mobile apps development • Add text here Augmented Reality
  • 11. Table of Contents 11 • Your Investment Investment
  • 12. Your Investment for Designing Mobile Screen Wireframes Services (1/3) 12 Research 1,000 UX Flow Charts 2,500 App Screen Wireframes 3,000 Initial Mockups 2,500 Interactive Prototype 1,200 Total (before tax) 10,200 Taxation rate, 5% 1,020 Total 11,220 Stages Price In USD) This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
  • 13. Your Investment for Designing Mobile Screen Wireframes Services 13 Research • Perform competitive UI UX analysis to understand the experience offered by company’s competitors • Add text here 1 - 2 1,000 UX Flow Charts • Create detailed UI UX flow charts to indicate the user's interaction with the mobile app • Add text here 3 - 4 2,500 App Screen Wireframes • Create a set of wireframes for mobiles of varying screen sizes by iterative design process • Add text here 5 – 6 3,000 Initial Mockups • Design low fidelity mockups for various screens of mobile app for client review and approval • Add text here 7 – 8 2,500 Interactive Prototype • Present final prototype to client exhibiting how user will interact with UI UX design in real time • Add text here 9 1,200 Stages Activities Duration (In weeks Estimated Cost (In USD) Following activities will be performed in different phases – This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
  • 14. Your Investment for Designing Mobile Screen Wireframes Services (3/3) 14 Website designing 2,500 Logo design 1,200 Game development 3,000 Augmented reality 4,200 Total 10,900 Additional services Price (In USD) This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
  • 15. Table of Contents 15 • Why Us • About Us • Awards • Our Team Company Overview
  • 16. Why Us for Designing Mobile Screen Wireframes Services 16 Our (client_name) requires UI UX design for company’s mobile app which is interactive and quick to load to enhance app’s performance. We assure you to provide creative and scalable UI UX design for the mobile app to grab the attention of prospective users efficiently. Strengths that will add to your company – We have a focused and passionate team of designers to translate the client's vision into reality We provide robust design solutions as per current market trends with optimal cost to performance ratio We strive to fulfill the clients’ needs completely with 27/7 support to form long- lasting strategic relations with them Add text here 1 2 3 4
  • 17. About Us for Designing Mobile Screen Wireframes Services 17 Founded in 2006, We are a graphic consultancy with a single focus of assisting clients in the conversion and retention of their users by delivering scalable and creative UI UX solutions in a cost-efficient manner. WHO WE ARE To be a trusted partner of global businesses for providing transformational design solutions VISION To consistently deliver disruptive and attention-grabbing design solutions to our clients MISSION • Agile approach • Innovation • Add text here CORE VALUES
  • 18. Awards for Designing Mobile Screen Wireframes Services 18 2 0 1 9 Best UI UX Awarded “Best UI UX” Award 2019 Awarded “Innovative Design” Award 2018 Awarded “Best App” Award
  • 19. Our Team for Designing Mobile Screen Wireframes Services (1/2) 19 Vicki Ewell Senior UX Architect This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Tracy Mills Creative Director This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Sara Sommers Senior Engineer – Quality Assurance This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
  • 20. Our Team for Designing Mobile Screen Wireframes Services (2/2) 20 Stefan Wesley Art Director This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Candice Ewell Senior UI Designer This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
  • 21. Table of Contents 21 • Client Testimonials • Case Study Our Past Experience
  • 22. Lewis Spencer Designation Company Name This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Client Testimonials for Designing Mobile Screen Wireframes Services (1/2) 22 Rowan Hooper Designation Company Name This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
  • 23. Dexter Turner Company Name This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Isabella Owen Company Name This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Ben Watts Company Name This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Client Testimonials for Designing Mobile Screen Wireframes Services (2/2) 23
  • 24. Case Study for Designing Mobile Screen Wireframes Services 24 (company_name) has totally revamped outlook of our mobile app with simple and fast UI UX design. We strongly recommend them for design James Mathew (Director – ABC Solution) ABC Solutions wanted to redesign its food ordering mobile app because customers gave feedback that it exhibit lag and screens take a lot of time to load. Thus, impacting online sale of company through mobile app. PROBLEM We designed a user-friendly and quick loading interface for client’s mobile app. Thus, enabling customers to choose and place order from multiple menu options in just few clicks. SOLUTION RESULTS • The company witnessed a 5 % increase in orders received through the mobile app. • The average user rating of the company’s mobile app also improved significantly. • Add text here
  • 25. Table of Contents 25 Statement of Work and Contract
  • 26. Statement of Work and Contract for Designing Mobile Screen Wireframes Services 26 Date: {date_submitted} Between "us", {company_name}, and "you", {client_name} You {client_name}, located at {client_address} are hiring {company_name} located at (address) to provide Mobile App UI UX Design Services for the estimated total cost of $XXXX Cooperation • We agree to put our best efforts in return we expect your cooperation in providing the required information related to company products and services Confidentiality • All efforts to preserve the confidentiality of information Services Rendered • 3 weeks opportunity to review our work and provide feedback • Not liable to the firm and third party for damages Plans Cancellation • Right modify, reject, cancel or stop at any point processes but are imbibed to reimburse us all costs and expenses Terms of Payment • Fifty percent of initial fees at the point of contract signing and it will act as a deposit • Remaining 50% must be submitted after project completion Terms and Termination • This agreement should commence from (date) and shall continue till termination by either party by not less than 60 days notice given in writing C O N T R A C T
  • 28. Next Steps for Designing Mobile Screen Wireframes Services 28 It is requested to read the contract to get an understanding of the details involved in working with us. Everything should be fair, transparent and easily understandable at the beginning to lay a solid foundation for better work relationships. We firmly believe in clarifying things and sorting out the issues in order to find the most suitable way to work together. • Discuss the desired changes • Accept the proposal • Sign and finalize the proposal • Submit an initial payment of 50% of the total fee of project • Once we get the notification of your proposal acceptance, we will send you the separate copy of the signed contract for your record • Add text here SIGNATURE Proposal Lead {user_assigned}. {user_title} SIGNATURE Default Contract {user_contact_first}. {client_contact_last} {client_name}
  • 29. Contact Us for Designing Mobile Screen Wireframes Services 29 Address (# Street number, city, state) Contact Number (0123456789) Email Address emailaddress123@gmail.com
  • 30. Icons Slide Designing Mobile Screen Wireframes Services 30
  • 32. About Us for Designing Mobile Screen Wireframes Proposal 32 Our Company This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Premium services This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Values of client This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
  • 33. Vision and Mission for Designing Mobile Screen Wireframes Proposal 33 Vision This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Mission This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Goal This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
  • 34. 30 60 90 Days Plan for Designing Mobile Screen Wireframes Proposal 34 First 30 Days First 60 Days First 90 Days This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Text Here This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Text Here This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Text Here
  • 35. Timeline for Designing Mobile Screen Wireframes Proposal 35 Text Here This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Text Here This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Text Here This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Text Here This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Text Here This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Start End 2016 2017 2018 2019 2020
  • 36. Roadmap for Designing Mobile Screen Wireframes Proposal 36 Text Here This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Text Here This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Text Here This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Text Here This slide is 100% editable. Adapt it to your needs and capture your audience's attention.