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White Paper
Contingency Design




                         2
                     SLICE
What are the benefits of Contingency Design


    • Improved Usability
    • Improved Conversion Rates
    • Increased Revenues
    • Increased Brand Loyalty




White Paper: Contingency Design
                                                  2
                                              SLICE
How to use this?


    •    When giving immediately feedback, errors can be prevented
    •    If something went wrong, show what and where
    •    Notify the user when he corrected an error
    •    Take care of international validation rules, for example
         addresses around the world can be quite different.
    •    Track your errors to learn, like you can do with Google
         Analytics




White Paper: Contingency Design
                                                                         2
                                                                     SLICE
Examples of contingency design
    •    Search bar “similar to” or “did you mean this?” can be really
         helpful when user start typing something unrecognizable.




    •    Design error pages. This way users will not be disappointed
         when something didn’t work because of their actions.




White Paper: Contingency Design
                                                                             2
                                                                         SLICE
More examples of embracing contingency design


    •    Never break the function of the BACK button. Users need to
         be able to go back and forth or refresh whenever they like to
         without any issues.
    •    Highlight errors when they occur on form submit and show
         everything on the same page so users are not confused.
    •    Spend time on search failures. You want to help the user
         when he is searching for something but no matches were
         found.




White Paper: Contingency Design
                                                                             2
                                                                         SLICE
Links of contingency design


    •    Dutch site: http://www.webrichtlijnen.nl/aan-de-slag/
         contingency-design
    •    English: http://versie1.webrichtlijnen.nl/english/manual/
         development/production/contingency-design/guidelines/
    •    Search scope: http://www.zachmchenry.com/blog/2011/3/9/
         outlook-2011-user-centered-design-failure-search-scope.html
    •    37signals.com: http://37signals.com/whitepaper/
    •    increased revenue with contingency design: http://
         nothing.tmtm.com/2002/08/increase-online-revenue-with-
         contingency-design/




White Paper: Contingency Design
                                                                         2
                                                                     SLICE
Upload your design and start your business!




                 Upload your design to our system and we create a
                   working template for you in only a few days!




White Paper: Contingency Design
                                                                        2
                                                                    SLICE

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Contingency design

  • 2. What are the benefits of Contingency Design • Improved Usability • Improved Conversion Rates • Increased Revenues • Increased Brand Loyalty White Paper: Contingency Design 2 SLICE
  • 3. How to use this? • When giving immediately feedback, errors can be prevented • If something went wrong, show what and where • Notify the user when he corrected an error • Take care of international validation rules, for example addresses around the world can be quite different. • Track your errors to learn, like you can do with Google Analytics White Paper: Contingency Design 2 SLICE
  • 4. Examples of contingency design • Search bar “similar to” or “did you mean this?” can be really helpful when user start typing something unrecognizable. • Design error pages. This way users will not be disappointed when something didn’t work because of their actions. White Paper: Contingency Design 2 SLICE
  • 5. More examples of embracing contingency design • Never break the function of the BACK button. Users need to be able to go back and forth or refresh whenever they like to without any issues. • Highlight errors when they occur on form submit and show everything on the same page so users are not confused. • Spend time on search failures. You want to help the user when he is searching for something but no matches were found. White Paper: Contingency Design 2 SLICE
  • 6. Links of contingency design • Dutch site: http://www.webrichtlijnen.nl/aan-de-slag/ contingency-design • English: http://versie1.webrichtlijnen.nl/english/manual/ development/production/contingency-design/guidelines/ • Search scope: http://www.zachmchenry.com/blog/2011/3/9/ outlook-2011-user-centered-design-failure-search-scope.html • 37signals.com: http://37signals.com/whitepaper/ • increased revenue with contingency design: http:// nothing.tmtm.com/2002/08/increase-online-revenue-with- contingency-design/ White Paper: Contingency Design 2 SLICE
  • 7. Upload your design and start your business! Upload your design to our system and we create a working template for you in only a few days! White Paper: Contingency Design 2 SLICE

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