2. What are the benefits of Contingency Design
• Improved Usability
• Improved Conversion Rates
• Increased Revenues
• Increased Brand Loyalty
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3. How to use this?
• When giving immediately feedback, errors can be prevented
• If something went wrong, show what and where
• Notify the user when he corrected an error
• Take care of international validation rules, for example
addresses around the world can be quite different.
• Track your errors to learn, like you can do with Google
Analytics
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4. Examples of contingency design
• Search bar “similar to” or “did you mean this?” can be really
helpful when user start typing something unrecognizable.
• Design error pages. This way users will not be disappointed
when something didn’t work because of their actions.
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5. More examples of embracing contingency design
• Never break the function of the BACK button. Users need to
be able to go back and forth or refresh whenever they like to
without any issues.
• Highlight errors when they occur on form submit and show
everything on the same page so users are not confused.
• Spend time on search failures. You want to help the user
when he is searching for something but no matches were
found.
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7. Upload your design and start your business!
Upload your design to our system and we create a
working template for you in only a few days!
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