It is a group of people who collectively identify themselves with the product and share some related ideas about them. There are many brand tribes associated with products viz, Apple, BMW, HarleyDavidson, Audi etc. Hence, we can say that it aims to attract new demands by launching a new product with superior qualities in order to make competition irrelevant.

2. What is Brand tribe?
It is a group of people who collectively identify
themselves with the product

3. Share some related ideas about them

4. There are many brand tribes associated
with products

5. Example
Apple, BMW, Harley Davidson, Audi etc.

6. They are expandable as it shows any
number of brands and attributes

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