Third Year POE

1. S I Y A B U L E L A
M A F A N Y A
P O R T F O L I O O F E V I D E N C E

2. INNOVATION AND BUSINESS
MANAGEMENT
BRIEF
The following portfolio is a reflection of my learnings and journey at Vega

3. Intoduction
NAME
DEGREE
ACHIEVEMENTS
WORK EXPERIENCE
Siyabulela Mafanya
BBA Brand Building and Management
BCSA Student Council
Vega Student Liason Body
Strategy Intern at Until Until

4. CREATIVE DEVELOPMENT
BRIEF
Explore and analyse environments and behaviours which are not part of your day
21 Days Later
OBJECTIVE
Identify one area of your day where you will create a body intervention
KEY INSIGHT
Culture is a decision which cannot be adopted for a moment

5. BIG IDEA
I mirrored a traditional and conservative female for 7 Days

6. BRAND CHALLENGE 2017
BRIEF
To make AEG top of mind for Black South African female's
Electrolux- AEG
OBJECTIVE
To create effective and impactful brand communications with the target audience
KEY INSIGHT
The target audience has no knowledge and understanding of or
connection to the brand

7. BIG IDEA
Some things weren't made to last... We don't know what that is like

8. FINANCE IN BRAND BUILDING
BRIEF
Analyse the financial statements of two listed companies
Performance Analysis of Dis-chem Pharmacies Limited and Clicks Group Limited
OBJECTIVE
Determine the feasibility of a merger or acquisition
KEY INSIGHT
The number of stores an organisation owns do not determine its profitability

10. T H A N K Y O U !