Retrouvez dans ce document toutes les informations pour communiquer dans les événements d'Alexandre de Russie et sur le site internet www.alexandrederussie.com

1. Media Kit Alexandre de Russie

2. ABOUT
ALEXANDRE DE RUSSIE
Alexandre was born at the end of the summer 2013
and started to organize events to gather the french
speaking community in Moscow. The goal is to
develop the network inside the community but also
outside with Russia itself.
Since then more than 20 events with more than 100
persons on average were organized.
In March 2015, the website alexandrederussie.com
was online with lot of useful information in French
about the life in Russia. This website put itself
between the news provided by the medias and the
business done by companies and supported by
associations.
If you think we are your target audience, hereafter
you will find the tools to reach it.

3. HOW DOES IT WORK?
We are offering you the possibility to communicate and
touch our auditorship for a very reasonable price.
Alexandre de Russie is made of 2 main activities:
• Animating our website and our social networks
• Organizing networking events
Within these activities you have different tools of
promotion listed below and explain in the coming slides.
Website + Social Networks Events sponsoring
Generic Page Logo on the banner
Personalized Page Announces on the event page
Communication on Social network Speech during the event
Mailing list Raffle
Sponsored articles Distribution of flyers

4. Website & social network
1. Pictures and description
2. Regular sidebar
3. Main information
4. Google map and social
network sharing icons
1
2
3
4
Each page on our website uses
the same format that is called
generic.
It consists in:
Generic page

5. 1 2
34
1. Your own header
2. Your social media spider
3. Your full contact details
4. Write your own description
5. Improve with tools
- Flipboxes
- Testimonials
- Youtube video
- Tagline boxes
- Forms
- Popovers
- Google maps
- Tabs
- Toggles
5
Our template and our expertise
allow us to create your own
personalized page inside our
website. You are free to design
this page with your own color
using our tools.
Website & social network
Your personalized page

6. 2500
550
1850
450 150 150
Auditorship Facebook group
Facebook page
LinkedIn groups
Instagram
Vkontakte
Twitter
Once your page is ready we
post it on our social network to
reach your target audience in
addition to the referencing.
This way you can reach an
additional 6000 persons.
Post examples
Website & social network
Communication

7. 1
2
1. You become the partner of
Alexandre de Russie
2. The other pages are below in
smaller size
3. Your article will be
automatically posted on the
first page for few weeks
Thanks to your support your
are put ahead of other
potential competitors.
3
Website & social network
Highlight of your page

8. 1
For each event and for big
announce we are sending an
email to our French speaker
database. Your banner can be
placed in such mailing list.
It represents around 2000
emails* in Russia
*Separated branded email upon
requests
Website & social network
Mailing list

9. 1
1. Find a topic linked to your
article and right a nice article
2. Like a journalist you will be
rewarded for your work
getting a banner with your
logo, contacts and hyperlinks
There is always a way to do the
right promotion without been
to pushy. The sponsored
articles give you the legitimacy
to be a contributor of
Alexandre de Russie and the
indirect way to touch your
potential clients . 3
Website & social network
Sponsored articles
Cet article vous est proposé par
2

10. 1
50%
25%
20%
5%
Languages
Others
English
Russian
French 60%
16%
14%
10%
Countries
French
speaking
English
speaking
France
Russia
47%
36%
10%
7%
Social Networks Direct Referal Search engines
Chanels
85%
10%
2% 3%
Facebook LinkedIn Vkontakte Twitter, blogs and others
Social Networks
2000 users
per month
2,3 pages
viewed per
users
35%
returning
visitors
3 minutes
per visits
on average
Website & social network
Statistics

11. 24 000
RUR / year
2 Communications
2 Mailing list
Personalized page
13 000
RUR / year
7 000
RUR / year
Communication
Generic page
OR Sponsored article
2 Communications
1 Mailing list
Generic page
Optional
Sponsored articles
Highlight of the page
Website & social network
Packages
Optional
Sponsored articles

12. Thursday afterwork organized
once a month starting at 19h00
where the French speaking
community gathers to have fun.
Why do people come?
- Nice place where they are
100% sure to meet friends
- Opportunity to meet
business partners, soul
mate, other expats
- They have a good deal
Events
Our concept
For bars and restaurants For companies
Benefits
Before the event:
- An evening fully booked on a low day
- Viral communication on social
networks with your logo and links
- Communication with pictures, expat
resources, event online
Before the event:
- Visibility of your brand on the banner
and event pages spread online
- Emailing with your banner, links and
offer
- Viral communication on social
networks with your logo and links
- Communication with pictures, expat
resources, event online
During the event:
- Raffle with gifts/voucher to invite
guests to come back
- A good atmosphere promotes your
place better than words
During the event:
- Raffle with your prizes
- Speech on stage
- PR possibility with roll-up, flyers,
degustation…
- Increase your brand awareness and
meet your market
After the event:
- Professional pictures of the event
kept on the Facebook group
- Thanks and recommendation
- Guest lists if required
After the event:
- Acknowledgments / thanks
notification
- Market feedback
- Publication of pictures with your
brand/products
Commitment
- Be ready to welcome up to 200
persons
- Good deal for guests and
commission for the organizers
- Standard amenities (Enough waiters,
Garde-robe, tickets or bracelets,
music)
- Possibility to arrange a raffle and
promote sponsors during the event
- Prizes for the raffle
- Financial help for the organization
- Advertise the event on your own
medias and communication supports

13. Regular soft communication on
different supports gives us a
wide visibility.
Events
Our communication
BEFORE THE EVENT
At least 3 weeks before the event a banner and a description of the
event are created. They are going to be published online once a week. As
a partner you are going to be part of such communication.
Expat resources (expat.ru,
vivreenrussie.net…)
Emailing
DURING THE EVENT
 Brochures and a roll-up can be displayed during the event
 Speech and raffle can be hold to promote your products or services
 Sales team is welcome to look for their prey
AFTER THE EVENT
 Official thanks on the event pages
 Pictures kept online as the event
Our reach
Approximately 20000 persons
receive our messages
10% are registered to the event
10% of registered
confirm
45% of confirmed
Is really coming

14. Events
Statistics
963
1142
1341
1842 1936 2005
1488
1775
1616
1811
1582
3232
814
1223
1526
916
2178
1936
1206
200
246
228
196
300 249
140
157
179
212
201
251
116
146
217
140
169
174
173203
155
125
100
151 151
68
77
108
180
139
205
76
105
120
92
116
85
83132
159
143
118
270 204
178
270
100
156
84
239
120
70
123
62
130
84
85
0
500
1000
1500
2000
2500
3000
3500
4000
1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19
Global Participe Maybe Came
Change in Facebook policy
regarding group invitation.
Potential divided by 2.

15. 20 000
RUR
Logo on the banner
Display & Speech & Raffle
Up to 4 posts
10 000
RUR
5 000
RUR
Logo on the banner Logo on the banner
Up to 2 posts
General Sponsor
Website & social network
Packages

16. info@alexandrederussie.com
www.alexandrederussie.com
https://www.facebook.com/alexandrederussie
https://www.facebook.com/groups/alexandrefrancophonederussie/
https://www.linkedin.com/grp/home?gid=6639116
http://vk.com/alexandrefrancophonederussie
https://instagram.com/alexandre_de_russie/
Contact details
For more information about the opportunities to collaborate, please contact
Sebastien Iwanski
+7 915 325 30 70