1. Introduce the basic concept of SEO 2. Modern web SEO problem and solution 3. What we have made for SEO 4. GA / GTM / Search Console introduction

1. SEOSEO
prepare by Andy Chen

2. WHAT IS SEOWHAT IS SEO
Search engine optimization : to make your website
optimize for search engine crawler

3. WHY WE NEED SEOWHY WE NEED SEO
Good SEO → High rank in search result →
High Traffic → High Profit

4. HOW TO MAKE GOOD SEOHOW TO MAKE GOOD SEO
High Authority (trust worthy)
Great user experience

5. SEO PROBLEM OF MORDERN WEBSEO PROBLEM OF MORDERN WEB
Seach engine crawler will not wait until Ajax content to be
rendered, .example in network request - Preview

6. SEO SOLUTION FOR MODERN WEBSEO SOLUTION FOR MODERN WEB
SSR (Server side render with node.js)
+ - Simulate Google bot result withCrawler Seo.Prerender
User-Agent Switcher

7. WHAT WE DID FOR SEOWHAT WE DID FOR SEO
1. Let Search engine understand your website
SEO Crawler + Prerender
Custom Meta data in CDN
Url rewrite
Canonical url
robots.txt
sitemap.xml

8. 1. Improve Content and UX
News
Localization (Region + language)
RWD
Meaningful Routing
2. Enhance authority
Micro site
Sponsor
Page speed

9. WHAT WE CAN DO MOREWHAT WE CAN DO MORE
HTML meaningful tag name
Page speed
UI/UX

10. GOOGLE ANALYTICSGOOGLE ANALYTICS
Know your audience
Generate acquisition
Understand user behavior, detect flow problem
Analyze profit by conversions

11. GOOGLE TAG MANAGERGOOGLE TAG MANAGER
Collect data - custom event
Integrate with third party
Debug GTM - Preview mode

12. GOOGLE SERACH CONSOLEGOOGLE SERACH CONSOLE
Understand search result
Debug sitemap / robots.txt

13. READING LISTREADING LIST
SEO Enhacement List
Google SEO guide

14. Q & AQ & A

15. THANK YOUTHANK YOU