1. Simran Kaur Sethi
Amritsar • 9878668020 •simrandeol04@gmail.com
Seeking assignments in content and programming in radio, corporate communications and TV industry
Professional Synopsis
Creatively driven radio professional with 9+ years of industry experience. Work effectively under
pressure and in high energy production settings. Extensive knowledge and experience in radio
programming. Exceptionally skilled in writing radio scripts, hosting radio shows, producing, client
solutions, voice overs and working on different show/radio formats. Expertise in management of
product ideation and direction of events for accelerating the brand image of clients. Provide direction
and inspiration to other members of programming team in order to achieve higher quality work,
increased responsiveness and commitment. Utilize creativity and out-of-the-box thinking to enhance
efficiency and results.
Areas of Expertise
Client Solutions Creative writing
Scripting Hosting Radio Shows
Promo Production PR management
Voice Overs Digital Marketing
Music Management Team Management
Production skills Marketing
Content Development Presentation and communication skills
Content Editing Media Relations

2. Professional Experience
Radio Jockey cum Producer: 92.7 BIG FM DELHI
Doing radio Shows, Show preps, airchecks, voice overs, scripting, music, on ground activities, digital
promotions, hosting/managing all on ground events, interviews
Programming Managercum Radio Jockey: 92.7BIG FMAMRITSAR
Client Solutions
o Client Integrations: Responsible for all the client/sales integrations at the station
o Spots: Writing and Ideation of sales spots and promos
o Creative Pitches: Creative pitches for the clients as per their needs
o Production Handling of all client pitches/spots/Plans
o Voicing for Sales spots/promos
Content Planning
o Responsible for designing the plan for all content integration and making necessary
pitches, including :
 Film & Music Tie-ups with Labels – premieres
 Marketing & Sales Integration
 Any other alliances
o Preparing the implementation brief of the above
o Programming Yearly, monthly, weekly and OB calendars
o Managing error free implementation locally
o Post evals and necessary processes of the above
Content Strategy
o Objective setting for station on a quarterly basis
o Spikes
 Design Local plans
 Content Strategy : Correction/Alignment
 Constant on ground cume building exercise
o Integration/Interaction
 PR/Activation/Interactive/Marketing/Sales
Music & Scheduling
o Music
 Strategic Direction for stations music policy
 Constant review and realignment of music

3.  Trend mapping and managing other aspects to give competitive edge
 Driving Innovations
 Regular audits and necessary processes for the same
 Timely log report generation for music labels billing
o Clock Management
 Scheduling strategy and process management, including
 Music strategy
 Stationality
 Promotion strategy & successful implementation
 Other elements including innovations
Shows
o Clock Management
 CLB
 RJ Mentions
 RJ Links
 Promos
 Utilities
 Other elements including innovations
Show Preps
o Daily monitoring / audits and reviews
Air Checks
o Daily monitoring / audits and reviews
Stationality
o New Packages
o Audits
o Reports
o Song Branding
o Innovations
Commercial Production
o Client Integrations
o Spots
o Creative Pitches
o Audits / Reviews
o Managing pre and post production tasks, including content meetings, strategy meetings
Programming Budget
o Local
o Contracts & Agreements
Digital Marketing

4. o Handling Station Digital pages that includes Station profiles and RJ profiles
o Weekly monthly and quarterly digital plans as per the calendar and setting targets for
the same.
Radio Jockey: 94.3 MY FM AMRITSAR
Doing radio Shows, Show preps, airchecks, voice overs, scripting, music, on ground activities, digital
promotions, hosting/managing all on ground events, interviews
Freelance Anchor
Hosted many local/regional and corporate shows on ground and for TV
Freelance vocal artist
Employment History
- Radio Jockey Cum Producer: Reliance broadcast Network Ltd Delhi. (September 2016 - present)
- Programming Manager cum Radio Jockey: Reliance broadcast Network Ltd. Amritsar. (April
2010- September 2016)
- Radio Jockey cum Content and Communication Head: Reliance broadcast Network Ltd.
Amritsar. (April 2009- April 2010)
- Radio Jockey cum: Reliance broadcast Network Ltd. Amritsar. (April 2008- April 2009)
- Radio Jockey: Synergy Media Entertainment Ltd (Jan 2007-April 2008)
- Freelance Anchor: Channel PUNJAB Mohali
- Freelance vocal artist
- Worked as an anchor for corporate/local events
Academic Credentials
- Executive Business Management Course from IIM Lucknow-2014
- Pursuing Executive MBA in marketing from Amity university-2015
- Masters in Journalism and Mass communication from GNDU Amritsar-2010
- Bachelors in mass communication from GNDU Amritsar-2008
- 12th from KV No. 3 Amritsar-2005
- 10th from Army School Amritsar-2003

5. Personal Dossier
- Date of Birth: 4th January 1988
- Residential Address: B/147 Fateh Nagar New Delhi
- Linguistic Proficiency: English, Hindi and Punjabi
- Location Preference: Delhi