In this video on Digital Marketing Careers, we're going to take you through the journey of becoming a digital marketer. We'll talk who he/she is, about his/ her responsibilities, skills required to become one, the careers within digital marketing, their salaries and the resume of a digital marketer. Now, without further ado, let's jump right in! Why learn Digital Marketing? Businesses and recruiters prefer marketing professionals with genuine knowledge, skills and experience verified by a certification that is accepted across industries. Continuous learning for any working professional is not only important for keeping themselves up to date with the current market trends, but it also helps them expand their array of skill set and become more flexible in the workplace. What skills will you learn from this Digital Marketing course? This course will enable you to: 1. Gain an in-depth understanding of the various digital marketing disciplines: search engine optimization (SEO), social media marketing, pay-per-click (PPC), website conversion rate optimization, web analytics, content marketing, mobile marketing, email marketing, programmatic buying, marketing automation and digital marketing strategy 2. Master digital marketing execution tools: Google Analytics, Google Ads, Facebook Marketing, Twitter Advertising, and YouTube Marketing 3. Become a virtual digital marketing manager for an e-commerce company with Mimic Pro simulations included in our course. Practice SEO, SEM, Website Conversion Rate Optimization, email marketing and more. 4. Gain real-life experience by completing projects using Google Analytics, Google Ads, Facebook Marketing, and YouTube Marketing 5 Create the right marketing messages tailored for the right audiences 6. Prepare for top digital marketing certification exams such as OMCA, Google Analytics, Google Ads, Facebook Marketing, and YouTube Marketing certifications Learn more at: https://bit.ly/2W2SU1S

2. The widespread use of the Internet has made life a lot easier for
marketers

3. One of the chief ways being the ability to advertise to anyone,
anywhere in the world

4. Click here to watch the video

5. All thanks to digital marketing, and the many options it provides like:

6. All thanks to digital marketing, and the many options it provides like:
Ad
Search Engine
Optimization
Content
Marketing
Affiliate
Marketing
Search Engine
Marketing
Social Media Marketing
Native
Advertising
Marketing Automation Email
Marketing

7. But who can ensure
these initiatives provide
the best output?

8. But who can ensure
these initiatives provide
the best output?
A digital marketer, of
course!

9. And now let me tell
you all about a
digital marketer

10. But first, let’s go a
more familiar
setting…

11. Much better. Now,
let’s start by talking
about…

12. Who Is a
Digital Marketer?

13. Digital Marketer
(noun)
An individual who uses digital
channels to generate leads and
build brand awareness
Who Is a Digital Marketer?

14. Who Is a Digital Marketer?
A digital marketer is also responsible for:
Developing and
managing marketing
campaigns
Acquiring leads and
driving website traffic
Appropriately using
competitive analysis and
industry benchmarking

15. Who Is a Digital Marketer?
A digital marketer is also responsible for:
Using tools to measure
and optimize campaigns
Improving brand
awareness

16. Who Is a Digital Marketer?
A digital marketer is also responsible for:
Using tools to measure
and optimize campaigns
Improving brand
awareness
Now, let’s talk about
what skills are
required to become
like me..

17. Digital Marketer Skills

18. Digital Marketer Skills
Search Engine
Optimization
Social Media
Marketing
Search Engine
Marketing
Affiliate
Marketing
Email Marketing
To be a successful digital marketer you need to know the following
types of digital marketing:
Content
Marketing

19. Digital Marketer Skills
Search Engine
Optimization
Social Media
Marketing
Search Engine
Marketing
Affiliate
Marketing
Email Marketing
To be a successful digital marketer you need to know the following
types of digital marketing:
Content
Marketing

20. Digital Marketer Skills
SEO or Search Engine Optimization involves improving the quality and quantity
of organic traffic to your website via search engines

21. Digital Marketer Skills
The process of SEO involves:
On-page SEO Off-page SEO

22. Digital Marketer Skills
The process of SEO involves:
On-page SEO
Off-page SEO
On-page SEO requires optimizing
your website’s content and HTML
code to increase traffic and improve
search engine rankings
On-page SEO can be done using:
• Keyword Research
• Technical Audits
• Onsite Optimizations
• Enhanced User Experience

23. Digital Marketer Skills
The process of SEO involves:
On-page SEO
Off-page SEO
Off-page SEO involves using
promotional methods to obtain a
higher search engine ranking for
your website
Off-page SEO can be performed
with the help of Link Building

24. Digital Marketer Skills
Some popular SEO tools are:

25. Digital Marketer Skills
Search Engine
Optimization
Content
Marketing
Social Media
Marketing
Search Engine
Marketing
Affiliate
Marketing
Email Marketing
To be a successful digital marketer you need to know the following
types of digital marketing:

26. Digital Marketer Skills
Content Marketing is the process of creating and sharing content to bring
attention to a brand’s products and services

27. Digital Marketer Skills
The process of content marketing involves:
Decide on a goal to
achieve with your
campaign
Set up buyer personas to
identify the ideal
audience for your
content
Perform content audits to
find what content works
best for you

28. Digital Marketer Skills
The process of content marketing involves:
Choose a content
management system that’s
best suited for you
Keep brainstorming for new
forms of content

29. Digital Marketer Skills
The process of content marketing involves:
Focus on a particular type
of content you want to
create
Publish and manage your
content

30. Digital Marketer Skills
Some popular content marketing tools are:

31. Digital Marketer Skills
Search Engine
Optimization
Content
Marketing
Social Media
Marketing
Search Engine
Marketing
Affiliate
Marketing
Email Marketing
To be a successful digital marketer you need to know the following
types of digital marketing:

32. Digital Marketer Skills
Social Media Marketing is a form of marketing that involves the use of social
media platforms to promote a product or a service

33. Digital Marketer Skills
The process of social media marketing involves:
Decide on a goal to
achieve with your
campaign
Determine what content
your audience enjoys the
most
Research your competition
and find what works for you

34. Digital Marketer Skills
The process of social media marketing involves:
Perform a social media
audit
Set up social media
accounts and strategies
to be used for each of
them
Look for inspiration from
use cases and other
brands

35. Digital Marketer Skills
The process of social media marketing involves:
Create a social media
calendar
Test, evaluate and then
adjust your strategies

36. Digital Marketer Skills
Some popular social media marketing tools are:

37. Digital Marketer Skills
Search Engine
Optimization
Content
Marketing
Social Media
Marketing
Search Engine
Marketing
Affiliate
Marketing
Email Marketing
To be a successful digital marketer you need to know the following
types of digital marketing:

38. Digital Marketer Skills
Search Engine Marketing or SEM involves the process of directing traffic to your
website, and increasing the visibility of your website in Search Engine Result Pages
(SERPs), usually with paid ads

39. Digital Marketer Skills
The process of search engine marketing involves:
Decide on a goal to
achieve with your
campaign
Find and choose relevant
keywords
Decide on and then bid on
the relevant keywords

40. Digital Marketer Skills
The process of search engine marketing involves:
Set up a headline for
your ad campaigns
Monitor and measure
your campaigns
Make optimizations and
retarget potential customers

41. Digital Marketer Skills
Some popular search engine marketing tools are:
FB Ads manager

42. Digital Marketer Skills
Search Engine
Optimization
Content
Marketing
Social Media
Marketing
Search Engine
Marketing
Affiliate
Marketing
Email Marketing
To be a successful digital marketer you need to know the following
types of digital marketing:

43. Digital Marketer Skills
Affiliate Marketing involves paying commissions to a website or other entities for
advertising the merchant’s product using referrals. This can be done using
registrations, email sign-ups, conversions and subscriptions

44. Digital Marketer Skills
The process of affiliate marketing involves:
Use an appropriate tool/
platform
Set up rules, guidelines,
image specifications,
commission costs, etc.
Affiliates apply to advertise
on your behalf

45. Digital Marketer Skills
The process of affiliate marketing involves:
Choose an affiliate that’s
best for your brand
Customers click on the
ads, and are sent to the
merchant’s website
Customers make the
purchase, and the affiliate
network records it

46. Digital Marketer Skills
The process of social media marketing involves:
The transaction is validated
and credited to the affiliate
The affiliate is given his/ her
commission

47. Digital Marketer Skills
Some popular affiliate marketing tools are:

48. Digital Marketer Skills
Search Engine
Optimization
Content
Marketing
Social Media
Marketing
Search Engine
Marketing
Affiliate
Marketing
Email Marketing
To be a successful digital marketer you need to know the following
types of digital marketing:

49. Digital Marketer Skills
Email Marketing is the process of converting prospective users to customers
with the help of personalized emails

50. Digital Marketer Skills
The process of email marketing involves:
Decide the different
types of emails you can
send
Choose an email marketing
tool
Decide on a goal to
achieve with your
campaign

51. Digital Marketer Skills
The process of email marketing involves:
Plan emails and follow-
ups
Create an attractive subject
line and copy
Encourage users to sign
up with attractive opt-in
advantages

52. Digital Marketer Skills
The process of email marketing involves:
Create an attractive design
for your email
Perform A/B tests and use
analytics to measure how
well your campaign is doing

53. Digital Marketer Skills
Some popular email marketing tools are:

54. Digital Marketer
Careers

55. Digital Marketer Careers
Digital Marketing
Manager
SEO Manager
SEM/ PPC Expert
Social Media
Manager
Content Marketing
Manager

56. Digital Marketer Careers
SEO Manager
SEM/ PPC Expert
Social Media
Manager
Content Marketing
Manager
Digital Marketing
Manager
United States
India
₹737,000
$75,000
Source: Glassdoor

57. Digital Marketer Careers
SEM/ PPC Expert
Social Media
Manager
Content Marketing
Manager
Digital Marketing
Manager
United States
India
₹484,000
$62,621
Source: Glassdoor
SEO Manager

58. Digital Marketer Careers
Social Media
Manager
Content Marketing
Manager
Digital Marketing
Manager
SEO Manager
United States
India
₹400,000
$74,000
Source: Glassdoor
SEM/ PPC Expert

59. Digital Marketer Careers
Content Marketing
Manager
Digital Marketing
Manager
SEO Manager
SEM/ PPC Expert
United States
India
₹514,000
$50,000
Source: Glassdoor
Social Media
Manager

60. Digital Marketer Careers
Digital Marketing
Manager
SEO Manager
SEM/ PPC Expert
Social Media
Manager
United States
India
₹500,000
$65,000
Source: Glassdoor
Content Marketing
Manager

61. Digital Marketer
Resume

62. Switch to other PPT

63. How Can Simplilearn
Help You?

64. How Can Simplilearn Help You?
Here’s how
Simplilearn can
help you!

65. How Can Simplilearn Help You?