🔥 Professional Certificate Program In Digital Marketing: https://www.simplilearn.com/pgp-digit... The "Google Keyword Planner Tutorial For 2023" video will help you understand the basics of keyword research and How to Use Google Keyword Planner. Apart from that, We will learn What is Google Keyword Planner? and Important Terms Related to Google Keyword Planner. We will also Take a brief look at Google keyword planner features. Our instructor will then demonstrate how to utilize these features to conduct better keyword research. Finally, this Google Keyword Planner Tutorial For 2023 session will conclude with some tips & tricks to improve your keyword quality to rank high in Google SERPs. In this Google Keyword Planner Tutorial For 2023 Video, we will learn the following: 00:00 Google Keyword Planner Tutorial For 2023 Introduction 03:40 What is Google Keyword Planner? 08:54 Important Terms Related to Google Keyword Planner 13:41 Google keyword planner features 14:25 How Does Google Keyword Planner work? 32:02 Google Keyword Planner Tips and tricks ❓ What is Google Keyword Planner? Google Keyword Planner is a tool designed to help businesses research keywords for their advertising campaigns. It provides data on the search volume, competition, and estimated cost-per-click of keywords, which can help businesses determine the best keywords to target for their campaigns. The tool allows users to input a target location and audience and set a budget and other criteria to get customized keyword suggestions and metrics. Keyword Planner can also estimate the traffic and cost of a potential advertising campaign, helping businesses make informed decisions about their digital marketing strategies. ❓ What are the Features of Google Keyword Planner? Google Keyword Planner has the following features: ⏩ Keyword research ⏩ Keyword suggestions ⏩ Ad group ideas ⏩ Traffic estimation ⏩ Keyword trends ⏩ Competitor analysis ⏩ Customizable targeting ⏩ Keyword grouping ✅ Subscribe to our Channel to learn more about the top Technologies: https://bit.ly/2VT4WtH ✅ Watch Top Trending Videos From Simplilearn: ⏩ Top 10 Programming Languages in 2023: • Top 10 Programmin... ⏩ Top 10 Certifications for 2023: • Top 10 Certificat... ⏩ Top 10 Highest Paying Jobs in 2023: • Top 10 Highest Pa... ⏩ Top 10 Dying Programming Languages 2023: • Top 10 Dying Prog... ⏩ Top 10 Technologies to Learn in 2023: • Top 10 Technologi... #GoogleKeywordPlannerTutorial #GoogleKeywordPlanner #KeywordPlanner #KeywordResearch #KeywordResearchTools #SEOTools #DigitalMarketing #DigitalMarketingTutorial #DigitalMarketingTutorialForBeginners #DigitalMarketingTraining #DigitalMarketingTips #SEO #DigitalMarketingTools #2023 ✅ Watch Digital Marketing 2023 Playlist: • Digital Marketing... ✅ Professional Certificate Program In Digital Marketing Fast-track your career with Professional Digital Marketing Course in collaboration with Purdue U

3. Agenda
01
02
03
05
04
01
02
What is Google Keyword Planner?
Important Terms Related to Google
Keyword Planner
04 How Does Google Keyword Planner work?
05 Google Keyword Planner Tips and tricks
Google keyword planner features
03

4. What is Google
Keyword Planner?

5. What is Google Keyword Planner?
Google Keyword Planner is a tool that helps advertisers find the right keywords to target
for their Google Ads campaigns.

6. What is Google Keyword Planner?
It allows users to see how often certain keywords are searched for on Google and
provides data on the cost of running ads for those keywords.

7. What is Google Keyword Planner?
It is a useful tool for identifying the most effective keywords to use in an ad campaign, as
well as for estimating the potential cost and reach of a campaign.

8. Important Terms Related
To Google Keyword Planner

9. Important Terms Related to Google Keyword Planner
A keyword is a word or phrase that users type into a search engine to find
information on a particular topic. Advertisers use keywords to target their ads to
users who are searching for specific products or services.
Keyword
01
Search volume is the number of times a particular keyword is searched for on
Google over a certain period of time. Keyword Planner provides data on search
volume to help advertisers understand how popular certain keywords are.
Search volume
02

10. Important Terms Related to Google Keyword Planner
Match type refers to the way in which a keyword will trigger an ad. Google offers
several different match types, including broad match, phrase match, and exact
match.
Match type
03
An ad group is a set of keywords that are related to a specific theme or topic. Ad
groups are used to organize and structure an ad campaign, and each ad group
can have its own set of ads and targeting options.
Ad Group
04

11. Important Terms Related to Google Keyword Planner
A negative keyword is a word or phrase that tells Google not to show an ad for
certain search queries. Negative keywords can help advertisers avoid wasting
impressions on irrelevant searches and improve the relevance of their ads.
Negative keyword
05
Traffic estimates are estimates of the potential reach and cost of an ad campaign
based on the selected keywords. Keyword Planner provides traffic estimates to
help advertisers set budget and targeting options for their campaigns.
Traffic Estimates
06

12. Important Terms Related to Google Keyword Planner
The amount an advertiser pays Google Ads each time a user clicks on one of their
ads.
CPC (Cost per click)
07
A ratio of the number of times an ad was clicked on to the number of times it was
shown (impressions) expressed as a percentage.
CTR (Click-through rate)
08

13. Important Terms Related to Google Keyword Planner
The text within the ads, which will be shown in the search results.
Ad Copy
09
The information about the audience's age, gender, location and more. Advertisers
can use demographics targeting to show ads to specific group of people.
Demographics
10

14. Google Keyword
Planner Features

15. Google Keyword Planner Features
Keyword ideas
Ad Group Ideas
Traffic Estimates
Keyword Filters
Search Volume Data

16. How Does Google
Keyword Planner work?

17. How Does Google Keyword Planner Work?
OPTION 01
Step 2
OPTION 01
Step 3
OPTION 01
Step 4
OPTION 01
Step 1
You will need to have a Google Ads account.
After signing in, click "Tools" in the top menu bar
and pick "Keyword Planner."
Now, enter brand related keywords. Keyword
Planner then provides search traffic data and
keyword ideas.
Keyword Planner also allows users to create ad
groups, which are sets of keywords that are
related to a specific theme or topic.
Ad groups can help advertisers organize and
structure their campaigns, and each ad group can
have its own set of ads and targeting options.

18. Google Keyword Planner
Tips and tricks

19. Google Keyword Planner Tips & Tricks
Do Research Your Competition
Make Use of Negative
Keywords
Use Broad and Specific
Match Types
Combine Keyword Data with
Other Tools
04
03
02
01
Experiment with Different Keywords
and Ad Groups
05