The Brief Offer an incentive for consumers who are currently signed up to competitors to send in their bill and contact details, providing AGL with the opportunity to beat their tariff and encourage them to switch to AGL Objective Take share from competitors with a focus on acquiring the high value customers. (Mary mentioned an Internal target to increase the businesses high value customer base by 4%) Target Audience Customer segments such as ‘lifestyle jugglers’ and ‘stretched households’ have the highest propensity to go to the effort of scrutinising their bill. Key focus would be on the top deciles of these segments

1. Today’s DateDetails
AGL - Send us your bill

2. Today’s DateDetails
AGL - Send us your bill

3. Today’s DateDetails
AGL - Send us your bill

4. Today’s DateDetails
AGL - Send us your bill

5. Today’s DateDetails
AGL - Send us your bill

6. Today’s DateDetails
AGL - Send us your bill