HTC were Looking for one big idea to increase Sales in the lead up to Christmas. HTC had considerable activity around the launch of HTC One. Many countries had a consumer engagement plan and used Robert Downey Jnr (The Iron Man) as their spokesperson. But not in Australia. Marketing in Australia was extremely limited and consumers were not educated about the merits of the One, despite the device receiving several industry rewards.

5. REWARDS

14. ACTIVATION

20. INSTORE

22. REDEMPTION

23. Uncover the hidden
rewards on the map all over
Australia.
Available to non HTC
users, but they are not
eligible for all rewards.
User must be within 100
metres to claim a reward.
Change your reward with
other users.
Share for extra rewards.
Filter by reward type
Find nearest
Change your reward
Search for reward
Share on social media

27. CHANGE ROOMS

30. PROJECTIONS

32. INTERACTIVE