brandbook HDH

1. brandbook
sr3 design / april 2014

2. contents
what is about
inspiration
symbol
lettering
palette01
blue version
palette02
green version
B&W version
minimal reduction
color codes
list of files
03
04
05
06
07
08
09
10
11
12
13
14
page

3. 3
hugedollhouse
what?
HDH are cargo containers used as one version of the trailer house. But, it’s free to how to
use: bedroom, shower room, micro factory, labs, Gallery, Music Stage, DJ booth, kitchen,
your child’s room and so on...
commission
logo design for - HDH by 20 ft. or 40 ft. Container.

4. 4

5. 5
symbol
+
symbol based on container form, texture and structure,
shaped metalic walls + HdH letters
=

6. 6
lettering
main construction detail
0,5x 0,2x0,3x0,5x0,3x0,5x0,3x
meiryo ui
open sans semibold

7. 7
palette : 01
two among several other

8. 8
all together

9. 9
palette : 02

10. 10
all together

11. 11
B&W version

12. 12
Reductions
100%
50%
25%
2cm maximum reduction with best visibility
avoid use under 2cm

13. 13
color codes
R 43 G 107 B 117
R 69 G 89 B 23
R 92 G 112 B 23
R 176 G 148 B 105
R 242 G 214 B 171
R 0 G 0 B 0
R 46 G 185 B 245
R 21 G 39 B 93
R 0 G 9 B 96
R 0 G 0 B 0

14. 14
files
grey
hugedollhouse
kontenahausu
sand
green
blueN
W&B
B&W
light blue
medium blue
black
all files in
.jpeg .png .pdf .eps
bonus version
bonus version

15. Any request or questions, please contact silvio@sr3.com.br

16. 16
thankyou
april 2014