Knows your target audience. Live, eat and feel like them... #Presentation e-commerceShanghai 02.06.2013
e-commerce China New e-commerce, for a new young generation.Silvia MartínBusiness DevelopmentChina Internet IndustryMobile (CN): (+86) 181-6922-0538Mail: firstname.lastname@example.org Shanghai 02.06.2013Skype: silviamartin1979
#Excecutive overviewThe purpose of this presentation is to summarize our new e-commerceproject and to share new insights with our target audience.The presentation has two parts: PART I: • Marketing research • Market opportunity • Analysis of key players • Chinese consumer PART II: • New e-commerce • Unit Selling Proposition • Target audience
#Chinese consumersPeople in China shop online for three main reasons:• A greater product selection. A separate survey by BCG found that a quarter of Chinese shoppers buy online because they cant get the products they want at brick-and-mortar stores.• The ability to compare prices across vendors: 65% of respondents said they compared retailers before making a purchase.• Convenience. (*) According to an Acquity Group survey conducted among 1,000 people across roughly 150 cities last year.
#conclusion…In this part of the presentation, we have seen:• China´s e-commerce market is expected to grow significantly, become the world´s largest market by 2015.• China has the largest number of online shopper in the world.• 43% China´s netizens participate in online shopping• Chinese consumer buying in internet, mainly, for three reasons: compare prices, greater product selection and convenient.