Alcohol concern


Published on

Published in: Education
  • Be the first to comment

  • Be the first to like this

No Downloads
Total views
On SlideShare
From Embeds
Number of Embeds
Embeds 0
No embeds

No notes for slide

Alcohol concern

  1. 1. Silvia Chiesa, Federica Falso, Mona Hassan,Iacopo Luzi, Valentina Vittori
  2. 2. IMPORTANT DATASScotland 72% of men and 58% of women in Scotland drink regularly Scotland has the highest death rates from alcohol-related liver cirrhosis in Western Europe.GlasgowGeneral: Number of death rates due to cirrhosis has doubled over the past 10 years Approx. 13,650 problem alcohol users - 20% women and 80% men 10,000 children have an alcoholic father and around 3,600 have an alcoholic mother In 2005/6, there were 36 hospital admissions for alcohol-related issues. 400 people died last year due to alcohol poisoning, 70 people committed suicide influenced by alcohol
  3. 3. Women: Increase of women with drinking problem Women drink on average over 2 times the recommended maximum Women from Glasgow City reported drinking significantly more than women from other Scottish citiesTeenagers: Increase in the number of teenage alcoholics 16 to 24 year olds drink most heavily compared with other adults in Scotland Young people who reported drinking around a third of 13 year-olds and almost half of 15 year-olds said they had binged on alcohol in the previous week
  4. 4. Against our campaign: Scottish drinking tradition Alcohol industry Alcohol suppliersSupporters of our campaign: Families NGOs Police Hospitals Schools and Universities Religious Institutions
  5. 5. Stakeholder Analysis Local Authority : Police Mayor and the Public Administration Families (mothers, fathers, teenagers) Glasgow community Institutions ( schools, health and religious institutions) NGO’S Alcoholics Alcohol suppliers and alcohol industries Local Media
  6. 6. INTEREST LOW HIGH INTEREST LOW Keep informed: Families ,Glasgow Disregard: Community, Alcohol Suppliers and Alcoholics industries, institutions , NGO’S POWER Keep satisfied: Key Stakeholder: Alcohol suppliers and local authorities and industries local mediaHIGH POWER HIGH HIGH
  7. 7.  Reduce the number of violent mothers  “Protect your child” campaign Reduce the number of women who drink & drive  “Drink or Drive” campaign Reduce the number of suicides influenced by alcohol  “Choose life” campaign Reduce the number of teenagers abusing alcohol  “Have a drink but stay smart” campaign
  8. 8. Why “Have some drinks but stay smart” campaign? Greater future impact Adolescents are the future Glasgow grown up Easier to educate teenagers than adults Easier to prevent than change a wrong behavior More fast channels of communication to spread out our message
  9. 9. Reduce alcohol abuse Overall Goal Reduce the number of Reduce the number of teenager end teenagers abusing alcohol up in the hospital due to alcohol poisoning; Specific Goal Decrease police interventions Intermediate resultsSensibilization andeducation campaigns Obligatory attendance of university courses held by red cross volunteer about alcohol Activities issues Forecast Goal
  10. 10. STRATEGYPublic Public events  Non-alcohol party with celebrities Information point at hospitals Advertising on billboards Collaboration with NGO’s such as MADDSocial Media Viral messages via Social MediaSchool & University Education at schools and universities in collaboration with STRADA Education at driving schools through a partnership with AUTO- STOP “DRINK OR DRIVE” Campaign:  Strategic exchange between countries – teaching program about alcohol issue in Dalekii Krai’s driving schools
  11. 11. Loss of self-control: Male: Violence among teenagers Female: Sexual harassment You can drink controlling yourself Alcohol should be a pleasure not a dependence “Have a drink but stay smart”
  12. 12. Have a drink but stay SMART
  13. 13. “Have a drink but stay smart”:A campaign to reduce Glasgow’s young citizens from the dangers of alcoholabuseGlasgow: Everyday after school Mark goes to the supermarket and buys something for himself. But it is not acandy or a coke: it is a bottle of wine. Mark is 18 years old and he is an alcoholic. His situation is notstrange, because as Mark, a lot of his peers are in the same condition and every single day the number isincreasing.According to data published by the Glasgow local healthcare department, 72% of men and 58% ofwomen in Scotland drink regularly, with 63% of men and 57% of women exceeding the recommended maximumdaily amount, but another data is more frightening: 16 to 24 year olds drink most heavily compared withadults, especially in Glasgow.Three-quarters of 16 year olds in Glasgow report that they have previously had analcoholic drink, a proportion which is higher than the Scottish average. Of the 18 year olds who have had analcoholic drink before, 35% have been drunk more than 10 times, a notably higher proportion than in otherScottish cities.Nowadays Scotland has the highest death rates from alcohol-related illness, as liver cirrhosis, and among theyoung people the alcoholism problem is becoming worse. Therefore action has to be taken: sensitize and educateGlasgow’s youth about their alcohol consumption. This is the goal of Alcohol Concern, an alliance between the UKNational Health Service and a network of non-profit organizations focused on the prevention and treatment ofalcoholism. Its mission is to reduce the number of alcohols abuses, increase the range and quality of servicesavailable to people with alcohol-related problems, decrease the ambulance interventions and the number ofpeople who end up in the hospital due to alcohol poisoning.Alcohol Concern does not only talk about the existingalcohol problems, it addresses the issue with a concrete campaign focussing on Glasgow’s young citizens. Thereare a lot of reasons why Alcohol Concern has to focuses first on young people: they are easier to educate thanadults and they are the future population of Glasgow; in addition, it is easier to prevent than change a wrongbehaviour, but we have to start sensitizing teenagers since young age to obtain concrete results. Inaddition, sensitize young people about this topic could be useful to sensitize even their parents and convince themto decrease their behaviour.Alcohol Concern is aware that Scotland is a country with a strong and old alcoholconsumption tradition and a campaign with a strong key message such as: “Stop drinking!!!” , wouldn’t beuseful.The real key message that Alcohol Concern wants to spread is another one: “It is possible to drink but keep