Side Smirk is utilizing Google Glass for innovative, groundbreaking research projects for our clients. See your brand right through your customer's eyes.

1. Google Glass
for Research
Side Smirk Research
New York, NY
www.sidesmirk.com
646.801.6646
We’ll let you in on a few secrets
and you’ll be smirking too.™

2. We have Google Glass
and we’re using it for
market research.

3. Side Smirk is part of Google’s Glass Explorer program.
We are privileged to own and use 1 of only 10,000 Glass currently
in the market worldwide.
Current Features:
• Say “take a picture” to take a picture
• Record what you see, hands free
• Navigation right in front of you
• Share what you see, live
• Search for whatever is on your mind
• Translate your voice
• News alerts when you need them
• Speak to send email and text
• Strong, light and unique design
Coming Soon:
• Eye tracking
• Emotion tracking

4. Glass for Research: Uses
• Shopper Insights
– See your brand through your customer’s eyes by taking Glass into the
grocery store, retail outlet, convenience store, etc.
• Usability
– Website, game, mobile phone and app testing (or any user
interface/product).
• Ethnographies
– See how your customer interacts with your product at home or on-
the-go.
• Peer-to-Peer Interviews
– Let peers interview each other!

5. Glass for Research:
in Action
We just finished fielding a study for a major health and wellness
retailer where we sent their customers into stores throughout NY
and NJ to see the store experience through customer eyes.
It’s remarkable to see what people said they would buy and what they
ACTUALLY bought.
It’s amazing to find out unobtrusively how customers navigated the
store, signage they paid attention to and how their interactions
with sales associates affected their shopping experiences.

6. JOIN OUR BETA PROGRAM BY CONTACTING US TODAY
Side Smirk LLC, New York, NY
research@sidesmirk.com
646.370.5957
www.sidesmirk.com