SlideShare a Scribd company logo
Campaign Results
Ads Created
Ads Manager Reports
Internal Calla & Ivy Data
Definition Data Notes
Conversion Rate 2% 2% of the visits to the website result in a purchase
Average Purchase Value $40 On average, people spend $40 in every purchase on the Calla and Ivy website
Average cost per purchase $15 Calla and Ivy on average spends $15 per purchase (on flowers, employees etc.) - this
excludes advertising costs.
The campaign Calla & Ivy ran was focused on generating traffic to the website. Clicks on the ads result in website visits. While the focus of
this campaign may not have been sales directly, as people visit the site, some people purchase flowers and that generates revenue that is
directly associated with this campaign.
Calla & Ivy recorded the data below for the people that visit the site as a result of clicking on the ads in their campaign.
A/B test results
● summary
Formula Reminders
calla and ivy promo FREE
shiiping
call and ivy promo
1 0 % off
Number of
Purchases
1 47 59
ROAS Revenue resulting from the ads/Cost of the ads
ROI (Revenue - Total Investment)/Total Investment
Images and Logos
Logos
Images
Call & Ivy Campaign Results .pptx
Call & Ivy Campaign Results .pptx
Call & Ivy Campaign Results .pptx

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Call & Ivy Campaign Results .pptx

  • 3.
  • 5.
  • 6. Internal Calla & Ivy Data
  • 7. Definition Data Notes Conversion Rate 2% 2% of the visits to the website result in a purchase Average Purchase Value $40 On average, people spend $40 in every purchase on the Calla and Ivy website Average cost per purchase $15 Calla and Ivy on average spends $15 per purchase (on flowers, employees etc.) - this excludes advertising costs. The campaign Calla & Ivy ran was focused on generating traffic to the website. Clicks on the ads result in website visits. While the focus of this campaign may not have been sales directly, as people visit the site, some people purchase flowers and that generates revenue that is directly associated with this campaign. Calla & Ivy recorded the data below for the people that visit the site as a result of clicking on the ads in their campaign.
  • 9.
  • 12. calla and ivy promo FREE shiiping call and ivy promo 1 0 % off Number of Purchases 1 47 59 ROAS Revenue resulting from the ads/Cost of the ads ROI (Revenue - Total Investment)/Total Investment
  • 14. Logos