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The Future of Affordable
Housing
The past couple of years have witnessed
significant project launches in the afford-
able housing segment in India. One of
the major reasons is the global economic
slowdown pulling back developers from
high margin luxury segment to low
margin affordable segment due to vol-
ume sales and lesser investment. On the
demand front, rising disposable incomes
and growing urbanization have further
fuelled this growth. Micro financing has
helped the developers and consumers
avail easy finance without stringent KYC
norms of banking entities. Government
schemes too have supported the move-
ment, especially for the EWS segment
through interest subsidies, tax benefits,
incentives to developers in the form of
higher FSI, subsidized loans among
others.
Affordability is a relative term linked to
one’s income, expenditure, commitments
and savings. Different countries have
varying definitions of affordable housing
depending on their economic dynamics.
In true sense, affordable house is one
that provides adequate shelter and is in
line with one’s budget.
In India, various Government working
groups and independent agencies have
defined affordable housing on the basis
of house-hold incomes and size of the
homes. Affordable houses, as per RNCOS
comprise houses for Economically Weak-
er Sections (EWS), Lower Income Groups
(LIG) and Middle Income Groups (MIG).
The Future of Affordable Housing
Affordable Housing - RNCOS Definition
Category
EWS < INR 1,50,000 Up to 300 Sq Ft Sanitation, adequate
water supply and power
EMI does not
exceed 30-
40%
of gross
monthly
income of the
buyer
Provision of community
spaces and amenities
such as parks, schools
and hospitals
300 - 600 Sq Ft
600 - 1200 Sq Ft
INR 1,50,000 -
3,00,000
INR 3,00,000 -
10,00,000
LIG
MIG
HH Income (P.A.) Basic Amenities EMI/Rent
Size (Super
Built Up Area)
Source: RNCOS
As per census 2011, there is huge short-
age of houses for the lower most cat-
egory i.e. EWS. But the real opportunity
lies in the LIG housing where the finan-
cial risk of buyer is not high and proper
documentation is easily available.
Urban Affordable Housing Shortage
Category
Total 66.3 24.7
EWS 0-3,300 21.81 21.78
2.89
0.04
27.57
16.92
3,301-7,300
7,301-14,500
14,501 and above
LIG
HIG
MIG
Monthly Per Capita
Expenditure (INR)
Housing
Shortage
(Million)
Estimated No. of
HHs (2007)*
Source: Report of the Technical Group (11th Five Year Plan: 2007-12) on
Estimation of Urban Housing Shortage
*Distribution of 66.3 million households estimated from percentage of MPCE
classes in NSS 60th Round (Jan-Jun 2004) NSS Report No. 505
The growth in housing construction is directly
linked to the country’s macro economic perfor-
mance. For every rupee invested in housing and
construction, 78 paisa gets added to the GDP.
Housing sector contributed 5% to India’s GDP
in 2012 which is further expected to rise to 6%
in 2013. The slowing pace of Indian economy
along with steep depreciation in rupee against
the US dollar has added to the woes.
Projections state that the Indian economy is
about to grow at a slow pace of 5-6% in next
five years. Real estate is under pressure. HIG
and luxury segment is losing focus. Financial
constraints pull developers towards affordable
segment (low margin, rapid sales)
6.4%
3.3%
5.8%
6.1%
6.7%
2011 2012 2013e 2014f 2015f
RealGDP Growth
11.70%
88.14%
EWS
LIG
MIG
HIG
0.15%
0.01%
Source: Central Statistical Organization, EIU
Note: e/f = EIU Estimation/Forecast
Breakup of Housing Shortage
The slowing pace of Indian econ-
omy along with steep depre-
ciation in rupee against the US
dollar has added to the woes.
Source: Report of the Technical Group (11th Five Year Plan: 2007-12) on
Estimation of Urban Housing Shortage
Problems at Consumer Front Problems at Legislative Front
Inadequate Savings Lengthy Approvals
Lack of Financial Awareness Unclear Laws and Guidelines
Ever-Rising Cost of Construction
•	 Majority income of LIG households spent
on food, non-food and house rent
expenses
•	 Approvals from nearly 40 departments in
central, state and local bodies
•	 Nearly 2 - 3 years for approvals and even
more leading to 25-30% cost escalation
•	 The building bylaws and rules for FSI, zon-
ing and development plans lack clarity
•	 Overlapping guidelines for real estate
development
•	 Random modifications in regulations ham-
per the entire project planning
•	 Disposable surplus is highly sensitive to
change in expenditure
•	 Low awareness about emergence of Micro
Housing Finance Companies/Self Help
Groups
•	 Inadequate information about Government
schemes meant for lower income housing
•	 Insufficient knowledge of financing options
and rationale to judge the most viable
option
•	 Construction cost includes cost of cement,
steel, sand and labor
•	 Other costs comprise cost of land, registra-
tion, approval, developer’s margin etc.
•	 Steep price rise in raw materials and labor
(AAGR 2005-2012)
		 Cement - 10%
		 Steel - 20%
		 Sand and brick - over 100%
Amend-
ment in
Flagship
Schemes
Single
Window
Clearance
Fund
Raising
through
ECB
Government has recently amended flagship scheme Rajiv Awas Yojna.
Ministry has allocated INR 322 Billion for RAY during 12th Five Year
Plan. Increased provision of INR 75,000 instead of the earlier limit
of INR 50,000 per EWS/LIG dwelling unit is meant to boost the low
income housing in the country. Similarly, Centre has also improvised
the Interest Subsidy Scheme in favor of masses. As per the amended
scheme, nearly 1 Million beneficiaries would be covered under ISS dur-
ing 12th five year plan. INR 36 Billion is allocated for the implementa-
tion of ISS for Housing the Urban Poor (ISHUP), which is rechristened as
the Rajiv Rinn Yojana (RRY).
The Reserve Bank of India has relaxed the norms for external com-
mercial borrowings or ECBs for Housing finance companies for the
purpose of on-lending for low cost housing units. Ease of fund raising
through external commercial borrowing route is a major step to propel
the affordable housing sector. Builders can borrow cheaper funds
from abroad, thereby leading to significant fall in the financing cost.
As per the amendments, the total experience of developers going for
ECB route has been lowered to 3 years, against 5 years. Unlike earlier,
there is no need of minimum paid-up capital for HFCs to avail external
borrowings. The aggregate limit for ECB has been extended for the FY
2013-14 and FY 2014-15 with a ceiling of US$ 1 Billion in each of the
two years, subject to review thereafter.
Initiatives to Spur Growth
The major hurdle in low cost housing is the excessive duration of
approvals and hassles in procuring numerous approval certifica-
tions and clearances. Industry stakeholders and major developer
associations such as CREDAI have urged for streamlined approval
processes to bring down the cost of houses. Of late, some regions
have adopted the adored SINGLE WINDOW CLERANCE way which
has lead to remarkable cost reduction and convenience. The state
of Punjab has successfully followed the model with successful
implementation. On the similar lines, Municipal Corporations of
Delhi and Indore have introduced online sanction for building plans
and issuing completion certificates. More such developments are
expected to improve the housing sector performance in future.
Looking for an in-depth study
Our Proposition
Our offerings
RNCOS is a leading Business Consultancy firm helping its clients to enter new geographies and in attaining
growth by developing market strategies for them.
We understand your immediate needs and your long-term goals and objective and work with you on how to accom-
plish them.
RNCOS blends the best of strategy consulting with the best of market research to provide organizations with accu-
rate, succinct answers to their most important business questions.
Critical questions that businesses need to ad-
dress:
• Where should you set up your business?
• Who should be your distributors?
• What is the current market structure & size?
• Who should be your customers?
Market Insights
Identification Competitive Assessment
• What is the market size
• Structure of the market
• Who are buyers
Product Segments
• Similar products in the market
• Features, attributes & market
share of these products
• Customer preferences
•     Price range of these products
•     Most suitable distributors and
channels for your business.
•     Analyzing their strength, credibility.
•     Financial & strategic analysis of 	
existing competition
•     Acceptance level among customers
GROWTH PARTNER
We help you make informed decisions
through the practical application of re-
search, hand holding you to your success…
VARTIKA SEHGAL
Sr. Research Specialist
RNCOS
E mail: vartika.sehgal@rncos.com
Website: www.rncos.com
Phone: +91 120 4224700 /01 / 02/ 03
For more information on how we can work with you Contact

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The Future of Affordable Housing - Dec'13

  • 1. All rights reserved. This publication is protected by copyright. No part of it may be reproduced, stored in a retrieval system or transmitted, in any form or by any means, electronic mechanical, photocopying, recording or otherwise without the prior written permission of the publisher. The Future of Affordable Housing
  • 2. The past couple of years have witnessed significant project launches in the afford- able housing segment in India. One of the major reasons is the global economic slowdown pulling back developers from high margin luxury segment to low margin affordable segment due to vol- ume sales and lesser investment. On the demand front, rising disposable incomes and growing urbanization have further fuelled this growth. Micro financing has helped the developers and consumers avail easy finance without stringent KYC norms of banking entities. Government schemes too have supported the move- ment, especially for the EWS segment through interest subsidies, tax benefits, incentives to developers in the form of higher FSI, subsidized loans among others. Affordability is a relative term linked to one’s income, expenditure, commitments and savings. Different countries have varying definitions of affordable housing depending on their economic dynamics. In true sense, affordable house is one that provides adequate shelter and is in line with one’s budget. In India, various Government working groups and independent agencies have defined affordable housing on the basis of house-hold incomes and size of the homes. Affordable houses, as per RNCOS comprise houses for Economically Weak- er Sections (EWS), Lower Income Groups (LIG) and Middle Income Groups (MIG). The Future of Affordable Housing Affordable Housing - RNCOS Definition Category EWS < INR 1,50,000 Up to 300 Sq Ft Sanitation, adequate water supply and power EMI does not exceed 30- 40% of gross monthly income of the buyer Provision of community spaces and amenities such as parks, schools and hospitals 300 - 600 Sq Ft 600 - 1200 Sq Ft INR 1,50,000 - 3,00,000 INR 3,00,000 - 10,00,000 LIG MIG HH Income (P.A.) Basic Amenities EMI/Rent Size (Super Built Up Area) Source: RNCOS
  • 3. As per census 2011, there is huge short- age of houses for the lower most cat- egory i.e. EWS. But the real opportunity lies in the LIG housing where the finan- cial risk of buyer is not high and proper documentation is easily available. Urban Affordable Housing Shortage Category Total 66.3 24.7 EWS 0-3,300 21.81 21.78 2.89 0.04 27.57 16.92 3,301-7,300 7,301-14,500 14,501 and above LIG HIG MIG Monthly Per Capita Expenditure (INR) Housing Shortage (Million) Estimated No. of HHs (2007)* Source: Report of the Technical Group (11th Five Year Plan: 2007-12) on Estimation of Urban Housing Shortage *Distribution of 66.3 million households estimated from percentage of MPCE classes in NSS 60th Round (Jan-Jun 2004) NSS Report No. 505
  • 4. The growth in housing construction is directly linked to the country’s macro economic perfor- mance. For every rupee invested in housing and construction, 78 paisa gets added to the GDP. Housing sector contributed 5% to India’s GDP in 2012 which is further expected to rise to 6% in 2013. The slowing pace of Indian economy along with steep depreciation in rupee against the US dollar has added to the woes. Projections state that the Indian economy is about to grow at a slow pace of 5-6% in next five years. Real estate is under pressure. HIG and luxury segment is losing focus. Financial constraints pull developers towards affordable segment (low margin, rapid sales) 6.4% 3.3% 5.8% 6.1% 6.7% 2011 2012 2013e 2014f 2015f RealGDP Growth 11.70% 88.14% EWS LIG MIG HIG 0.15% 0.01% Source: Central Statistical Organization, EIU Note: e/f = EIU Estimation/Forecast Breakup of Housing Shortage The slowing pace of Indian econ- omy along with steep depre- ciation in rupee against the US dollar has added to the woes. Source: Report of the Technical Group (11th Five Year Plan: 2007-12) on Estimation of Urban Housing Shortage
  • 5. Problems at Consumer Front Problems at Legislative Front Inadequate Savings Lengthy Approvals Lack of Financial Awareness Unclear Laws and Guidelines Ever-Rising Cost of Construction • Majority income of LIG households spent on food, non-food and house rent expenses • Approvals from nearly 40 departments in central, state and local bodies • Nearly 2 - 3 years for approvals and even more leading to 25-30% cost escalation • The building bylaws and rules for FSI, zon- ing and development plans lack clarity • Overlapping guidelines for real estate development • Random modifications in regulations ham- per the entire project planning • Disposable surplus is highly sensitive to change in expenditure • Low awareness about emergence of Micro Housing Finance Companies/Self Help Groups • Inadequate information about Government schemes meant for lower income housing • Insufficient knowledge of financing options and rationale to judge the most viable option • Construction cost includes cost of cement, steel, sand and labor • Other costs comprise cost of land, registra- tion, approval, developer’s margin etc. • Steep price rise in raw materials and labor (AAGR 2005-2012) Cement - 10% Steel - 20% Sand and brick - over 100%
  • 6. Amend- ment in Flagship Schemes Single Window Clearance Fund Raising through ECB Government has recently amended flagship scheme Rajiv Awas Yojna. Ministry has allocated INR 322 Billion for RAY during 12th Five Year Plan. Increased provision of INR 75,000 instead of the earlier limit of INR 50,000 per EWS/LIG dwelling unit is meant to boost the low income housing in the country. Similarly, Centre has also improvised the Interest Subsidy Scheme in favor of masses. As per the amended scheme, nearly 1 Million beneficiaries would be covered under ISS dur- ing 12th five year plan. INR 36 Billion is allocated for the implementa- tion of ISS for Housing the Urban Poor (ISHUP), which is rechristened as the Rajiv Rinn Yojana (RRY). The Reserve Bank of India has relaxed the norms for external com- mercial borrowings or ECBs for Housing finance companies for the purpose of on-lending for low cost housing units. Ease of fund raising through external commercial borrowing route is a major step to propel the affordable housing sector. Builders can borrow cheaper funds from abroad, thereby leading to significant fall in the financing cost. As per the amendments, the total experience of developers going for ECB route has been lowered to 3 years, against 5 years. Unlike earlier, there is no need of minimum paid-up capital for HFCs to avail external borrowings. The aggregate limit for ECB has been extended for the FY 2013-14 and FY 2014-15 with a ceiling of US$ 1 Billion in each of the two years, subject to review thereafter. Initiatives to Spur Growth The major hurdle in low cost housing is the excessive duration of approvals and hassles in procuring numerous approval certifica- tions and clearances. Industry stakeholders and major developer associations such as CREDAI have urged for streamlined approval processes to bring down the cost of houses. Of late, some regions have adopted the adored SINGLE WINDOW CLERANCE way which has lead to remarkable cost reduction and convenience. The state of Punjab has successfully followed the model with successful implementation. On the similar lines, Municipal Corporations of Delhi and Indore have introduced online sanction for building plans and issuing completion certificates. More such developments are expected to improve the housing sector performance in future.
  • 7. Looking for an in-depth study Our Proposition Our offerings RNCOS is a leading Business Consultancy firm helping its clients to enter new geographies and in attaining growth by developing market strategies for them. We understand your immediate needs and your long-term goals and objective and work with you on how to accom- plish them. RNCOS blends the best of strategy consulting with the best of market research to provide organizations with accu- rate, succinct answers to their most important business questions. Critical questions that businesses need to ad- dress: • Where should you set up your business? • Who should be your distributors? • What is the current market structure & size? • Who should be your customers? Market Insights Identification Competitive Assessment • What is the market size • Structure of the market • Who are buyers Product Segments • Similar products in the market • Features, attributes & market share of these products • Customer preferences • Price range of these products • Most suitable distributors and channels for your business. • Analyzing their strength, credibility. • Financial & strategic analysis of existing competition • Acceptance level among customers GROWTH PARTNER We help you make informed decisions through the practical application of re- search, hand holding you to your success…
  • 8. VARTIKA SEHGAL Sr. Research Specialist RNCOS E mail: vartika.sehgal@rncos.com Website: www.rncos.com Phone: +91 120 4224700 /01 / 02/ 03 For more information on how we can work with you Contact