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Shunichiro Tago
Photographers in NYC
Community-engaged business model design
FUJIFILM
Photo Imaging Division
Product Manager, instax
2014.04 - 2017.10
Who am I? Why I started this?
Dec.2021
Reality
Dominick Lewis
Founder / Owner of Photodom
“I never felt welcomed,” says Dominick, 26,
recalling clerks at a popular New York megastore that would
rush him along, or assume he couldn’t a
ff
ord a certain lens, or
express surprise by his knowledge level.
“It’s important that image makers have a connection to
the place they purchase their equipment,” he wrote from
his GoFundMe campaign last summer.
Where can I
fi
nd a photographer’s community here in NYC?
Key Insights
"Street" & "
fi
lm" are at the heart of the community
Insight 1
SOHO
100 Crosby St, New York, NY 10012
Princeton St
Meet Jean-Andre
Connection
Easter parade & Easter bonnet festival
@St. Patrick's Cathedral
Meet Cisco
(The co-founder/editor of the zine)
A Photo zine self-published
by Cisco and Jean to create a
community of NYC photographers
“Photography is Educational”
Insight 2
Instant Cameras / Toy Cameras
Camera as a tool for education
Camera classes for kids
“We must give Black image-makers and Brooklyn’s remaining Black
neighborhoods the ability to control our own stories, instill
knowledge, and educate the next generation of storytellers,
historians, and artists.”
Dominick Lewis
Founder / Owner of Photodom
Photo by Yuika Tago (my 3yrs old daughter)
Yes, (Film) Photography is Educational
Fuzziness
Randomness
Unexpected
Discovery
Experiment
Storytelling
Now what?
Understanding of photographer’s community in NYC
Zine
Services
Products
Supplies
Street
Space
Film god
Dalis Espinal
Dominick Lewis
Jean Andre
Cisco
Community
Dave
Zine
Services
Products
Supplies
Street
Community
Space
Schools
NPOs
Education
Making
Manufacturers & Brands
Consumers
Opportunities
Film accessibility at risk
(Price increased by 60% in 4 yrs)
Why now
Brands are investing
into new
fi
lm cameras
Ideas to help the community thrive
Possible future
Street-photography tour for kids
Powered by
A shared community-lab to co-design and manufacturer new products
Possible future
Crowdfunding, Platform Co-op
Source: eMarketer/Goldman Sachs, Transparency Market Research , Cognitive Market Research
Make
fi
lm
Photography
Accesible
Photographers as makers
Photography
as Education
How the community can grow
Shared R&D and Manufacturing
Community-driven product development
Events
New Products
& Services
Communities
Film camera market
$312M by 2029
Kids Activity Box Market
$5.7B by 2031
Creator economy market
$480B by 2027
1990s to 2000s 2000-2010 2010-2023 2023 —
Mainstream Film & Camera Digital Camera iPhone & Instagram AI
Disruptive Tech Digital Camera iPhone & Instagram
AI Photography,
Generative Art
???
Sub-cultural market - - Instant & Toy cam
Human to Human?
(e.g. Education, Making)
The origin
Film Photography ( Leica / Hasselblad / Polaroid )
Culture: Street-inspired, Creativity, Experimentation
Future
Sub-cultural market could be a
large enough, pro
fi
table and fun business!
The project has just begun and continues…
Please join me in you’re interested!

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