1. IBM RESEARCH
GENOMICS MARKET ROAD MAP
Growth PartnershipsRevenue

2. THE PROBLEM
IBM Research is investing in genomics
research. They have an enormous collection of
data, cognitive super-computing abilities, and
are creating a global growth plan. They have a
number of areas of organism (plants, animals,
humans) study. What is the future of genomics
– tools, organisms, populations, and
geographies? Where should investment be
aimed at and why?

3. Consultant
My Role
4
Team Size
Yorktown, NY
Location
Market Map
Deliverable
4 months
Timeline

4. JOURNEY
Develop Client
Engagement Plan
Develop Client
Engagement Plan
Interview
Stakeholders -
Internal & External
Research Industry
Information
Compile & Analyze
Research
Generate Findings &
Recommendations
Present Findings at
Client Location

5. FINAL MARKET MAP

6. RECOMMENDATIONS