Crescent Pure - A Harvard Business School Case Study Analysis

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4. Manufacturer of Organic Juices and
Sparkling Waters.
Quality and Affordability is the Core
Brand Value of the Company.

5. Non-Alcoholic functional Beverage
Company.
Established in 2008 by Peter Hooper.

6. Crescent Pure in organic, energy enhancing
and Sports Drink.
Contains 80mg of caffeine, roughly the same
amount of “energy effect” as a cup of coffee.
Sugar Content is 70% lower than most popular
energy and sports drink.

7. 
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9. ?

10. Identify Industry specifics for each of the
Three positioning options. (Sports, Energy or
Organic drink)
Comprehensive Analysis of each Positioning
option.
Final Recommendation.
Beak-Even Analysis.

16. 0
10
20
30
40
50
60
Energy Drinks
Sports Drinks

19. 0
5
10
15
20
25
30
35
40
45
50
18-24 25-34 35-44 45-54 55+
Percentage Population
Percentage
Population
Age Ranges
SalesMale
Female

20. 0
5
10
15
20
25
30
35
40
45
50
Percentage Response
Percentage Response

27. .
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28. 
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