SlideShare a Scribd company logo
1 of 23
The Marketing Plan
“I can help
you,
you know!”
A click away
USE ME!
EXECUTIVE SUMMARY
SITUATION ANALYSIS
GOAL
STRATEGY
TACTICS
IMPLEMENTATION
❖ Education is the backbone of any nation. Failure in this system will constantly
affect every other system. Even, if 10% more kids attend school our GDP will rise
by 15%.
❖ It is generation of working families. Parents are disappointed about not being able
to help kids with their projects and career. Children are disappointed with the
same. “ASKus” is a one stop solution to all of this.
❖ Was started with a goal to provide guidance and necessary counseling to every
student when and where ever necessary.
❖ The application is like a one touch magic button which becomes a counselor,
question and answer forum, personal information analyzer,idea generator.
THIS IS THE
MIRACLE THAT
YOU WERE
LOOKING FOR……….
Executive Summary
Who are we?
“ASKus” is a platform that caters to the following needs:
-Creative project ideas for students from KG to PG.
-Career guidance
-Physical and Mental health guidance and counselling
Why Situation Analysis
★ The most alarming fact about the Indian
education system is the fact that only one out of
nine children join a higher educational course
after completing school.
★ Digital literacy has become essential in the
modern world. The current digital literacy rate in
the country is just 15%.
★ So, we at ASK US believe that these and
many other problems like this can be solved
with the introduction of our app.
★ With AskUS you are just a click away from
receiving the best guidance out there
TARGET CUSTOMERS
RURAL AND URBAN
AREAS
Kids to adults
Goals
App Launch
(fully
functional)
Expand in the rural
and urban India
(Govt edu institutions)
Collect and analyze real time
data and develop personalized
user plans.
The 3C’s Program launch
➢ Character
➢ Creativity
➢ Confidence.
This program turns every user into a
Value Champion.
-Introducing Student internships
-Partnering with private schools
-Contracts with Government
schools
COMPETITORS:
We do not have any direct
competitors. Indirect competition is
prevalent.
Apps like Quora, myPursuit,
Careers360, Kids building project
ideas, What’s up?, Mental health are
the major competitors.
PRODUCTS AND SERVICES
- PROJECT IDEAS
- MENTAL HEALTH COUNSELLING AND GUIDANCE
- CAREER COUNSELLING
- INFORMATION HUB
- ANALYSIS OF INTERESTS, PERSONALITY DEVELOPMENT
Pricing:
Being the first of its kind gives monopoly over the market and allows us to set the pricing
strategy as we see fit but for the app to be successful cost should be basic and willingly
affordable.
❏ PROJECT IDEAS- $9
❏ MENTAL HEALTH COUNSELLING AND GUIDANCE-$15
❏ CAREER COUNSELLING -$10
❏ ANALYSIS OF INTERESTS, PERSONALITY DEVELOPMENT -$9
Combos:
❏ PROJECT IDEAS & CAREER COUNSELLING-$15
❏ MENTAL HEALTH COUNSELLING AND
GUIDANCE & ANALYSIS OF INTERESTS,
PERSONALITY DEVELOPMENT - $20
❏ CAREER COUNSELLING & ANALYSIS OF
INTERESTS, PERSONALITY DEVELOPMENT -
$15
❏ All the 4 services - $40
COMMUNICATION
-Social Media base -Company Website
[Facebook,Twitter]
-Online and Offline blogs, journals -Specialised emails
DISTRIBUTION
WEBSITE
IMPLEMENTATION
ORGANISATIONAL STRUCTURE
BUSINESS
PROCESSES
AND
SCHEDULE
PHASE-1
APP LAUNCH AND
TESTING.
-Gathering
customer feedback
-App updates
-Fixing bugs
PHASE-2
PITCHING IN THE
MARKET.
-Network building
-Contracting
-Collecting
payments
PHASE-3
PERFORMANCE
MAINTENANCE.
-Stability in the
financial levels
-Market share
-Customer base
development
PHASE-4
EXPANSION
STRATEGIES.
-Tapping new
markets
-Formulating entry
strategies
-Thorough analysis
THANK YOU!
Don’t “ASKus” why!
DISCLAIMER:
This presentation was made by Shreya Arisenapally
during a Marketing management under Professor
Sameer Mathur, IIM Lucknow.

More Related Content

Similar to Final project marketing plan for an android app( askus)

India Presentation
India PresentationIndia Presentation
India Presentation
johnbromley
 
India Presentation 1
India Presentation 1India Presentation 1
India Presentation 1
johnbromley
 
Internship project work on digital marketing tool to boost sales
Internship project work on digital marketing tool to boost salesInternship project work on digital marketing tool to boost sales
Internship project work on digital marketing tool to boost sales
TUN TUN KUMAR SINGH
 

Similar to Final project marketing plan for an android app( askus) (20)

India Presentation
India PresentationIndia Presentation
India Presentation
 
India Presentation 1
India Presentation 1India Presentation 1
India Presentation 1
 
Binar Academy for Digital Transformation
Binar Academy for Digital TransformationBinar Academy for Digital Transformation
Binar Academy for Digital Transformation
 
Startup leadership academy tirana
Startup leadership academy tiranaStartup leadership academy tirana
Startup leadership academy tirana
 
'Decisions For Life' -Project
'Decisions For Life' -Project'Decisions For Life' -Project
'Decisions For Life' -Project
 
ngh ppt .PPTX
ngh ppt .PPTXngh ppt .PPTX
ngh ppt .PPTX
 
Hobsons365: Day in the Life of a Search Analyst
Hobsons365: Day in the Life of a Search AnalystHobsons365: Day in the Life of a Search Analyst
Hobsons365: Day in the Life of a Search Analyst
 
Gyanalok
Gyanalok Gyanalok
Gyanalok
 
Ver4 CSRDS Brochure
Ver4 CSRDS BrochureVer4 CSRDS Brochure
Ver4 CSRDS Brochure
 
Internship project work on digital marketing tool to boost sales
Internship project work on digital marketing tool to boost salesInternship project work on digital marketing tool to boost sales
Internship project work on digital marketing tool to boost sales
 
I Volunteer
I Volunteer I Volunteer
I Volunteer
 
CHOICE corporate innovation & transformation program
CHOICE corporate innovation & transformation programCHOICE corporate innovation & transformation program
CHOICE corporate innovation & transformation program
 
A guide to Enterprise Education For Enterprise Coordinators, teachers and lea...
A guide to Enterprise Education For Enterprise Coordinators, teachers and lea...A guide to Enterprise Education For Enterprise Coordinators, teachers and lea...
A guide to Enterprise Education For Enterprise Coordinators, teachers and lea...
 
Autism Rocks
Autism RocksAutism Rocks
Autism Rocks
 
Power Point Unit 7 (1).pdf
Power Point Unit 7 (1).pdfPower Point Unit 7 (1).pdf
Power Point Unit 7 (1).pdf
 
Having a startup as a student
Having a startup as a studentHaving a startup as a student
Having a startup as a student
 
Canary in the Coalmine - To become Digital First we can learn from social
Canary in the Coalmine - To become Digital First we can learn from socialCanary in the Coalmine - To become Digital First we can learn from social
Canary in the Coalmine - To become Digital First we can learn from social
 
Re emphasizing awareness & education
Re emphasizing awareness & educationRe emphasizing awareness & education
Re emphasizing awareness & education
 
GPS STPR PPT.pptx
GPS STPR PPT.pptxGPS STPR PPT.pptx
GPS STPR PPT.pptx
 
Youth entrepreneurship
Youth entrepreneurshipYouth entrepreneurship
Youth entrepreneurship
 

Recently uploaded

Mckinsey foundation level Handbook for Viewing
Mckinsey foundation level Handbook for ViewingMckinsey foundation level Handbook for Viewing
Mckinsey foundation level Handbook for Viewing
Nauman Safdar
 
Structuring and Writing DRL Mckinsey (1).pdf
Structuring and Writing DRL Mckinsey (1).pdfStructuring and Writing DRL Mckinsey (1).pdf
Structuring and Writing DRL Mckinsey (1).pdf
laloo_007
 
Mifty kit IN Salmiya (+918133066128) Abortion pills IN Salmiyah Cytotec pills
Mifty kit IN Salmiya (+918133066128) Abortion pills IN Salmiyah Cytotec pillsMifty kit IN Salmiya (+918133066128) Abortion pills IN Salmiyah Cytotec pills
Mifty kit IN Salmiya (+918133066128) Abortion pills IN Salmiyah Cytotec pills
Abortion pills in Kuwait Cytotec pills in Kuwait
 

Recently uploaded (20)

Buy Verified TransferWise Accounts From Seosmmearth
Buy Verified TransferWise Accounts From SeosmmearthBuy Verified TransferWise Accounts From Seosmmearth
Buy Verified TransferWise Accounts From Seosmmearth
 
Escorts in Nungambakkam Phone 8250092165 Enjoy 24/7 Escort Service Enjoy Your...
Escorts in Nungambakkam Phone 8250092165 Enjoy 24/7 Escort Service Enjoy Your...Escorts in Nungambakkam Phone 8250092165 Enjoy 24/7 Escort Service Enjoy Your...
Escorts in Nungambakkam Phone 8250092165 Enjoy 24/7 Escort Service Enjoy Your...
 
Cannabis Legalization World Map: 2024 Updated
Cannabis Legalization World Map: 2024 UpdatedCannabis Legalization World Map: 2024 Updated
Cannabis Legalization World Map: 2024 Updated
 
Falcon's Invoice Discounting: Your Path to Prosperity
Falcon's Invoice Discounting: Your Path to ProsperityFalcon's Invoice Discounting: Your Path to Prosperity
Falcon's Invoice Discounting: Your Path to Prosperity
 
BeMetals Investor Presentation_May 3, 2024.pdf
BeMetals Investor Presentation_May 3, 2024.pdfBeMetals Investor Presentation_May 3, 2024.pdf
BeMetals Investor Presentation_May 3, 2024.pdf
 
HomeRoots Pitch Deck | Investor Insights | April 2024
HomeRoots Pitch Deck | Investor Insights | April 2024HomeRoots Pitch Deck | Investor Insights | April 2024
HomeRoots Pitch Deck | Investor Insights | April 2024
 
TVB_The Vietnam Believer Newsletter_May 6th, 2024_ENVol. 006.pdf
TVB_The Vietnam Believer Newsletter_May 6th, 2024_ENVol. 006.pdfTVB_The Vietnam Believer Newsletter_May 6th, 2024_ENVol. 006.pdf
TVB_The Vietnam Believer Newsletter_May 6th, 2024_ENVol. 006.pdf
 
Lucknow Housewife Escorts by Sexy Bhabhi Service 8250092165
Lucknow Housewife Escorts  by Sexy Bhabhi Service 8250092165Lucknow Housewife Escorts  by Sexy Bhabhi Service 8250092165
Lucknow Housewife Escorts by Sexy Bhabhi Service 8250092165
 
Falcon Invoice Discounting: Empowering Your Business Growth
Falcon Invoice Discounting: Empowering Your Business GrowthFalcon Invoice Discounting: Empowering Your Business Growth
Falcon Invoice Discounting: Empowering Your Business Growth
 
Dr. Admir Softic_ presentation_Green Club_ENG.pdf
Dr. Admir Softic_ presentation_Green Club_ENG.pdfDr. Admir Softic_ presentation_Green Club_ENG.pdf
Dr. Admir Softic_ presentation_Green Club_ENG.pdf
 
Falcon Invoice Discounting: The best investment platform in india for investors
Falcon Invoice Discounting: The best investment platform in india for investorsFalcon Invoice Discounting: The best investment platform in india for investors
Falcon Invoice Discounting: The best investment platform in india for investors
 
How to Get Started in Social Media for Art League City
How to Get Started in Social Media for Art League CityHow to Get Started in Social Media for Art League City
How to Get Started in Social Media for Art League City
 
Over the Top (OTT) Market Size & Growth Outlook 2024-2030
Over the Top (OTT) Market Size & Growth Outlook 2024-2030Over the Top (OTT) Market Size & Growth Outlook 2024-2030
Over the Top (OTT) Market Size & Growth Outlook 2024-2030
 
Mckinsey foundation level Handbook for Viewing
Mckinsey foundation level Handbook for ViewingMckinsey foundation level Handbook for Viewing
Mckinsey foundation level Handbook for Viewing
 
Falcon Invoice Discounting: Aviate Your Cash Flow Challenges
Falcon Invoice Discounting: Aviate Your Cash Flow ChallengesFalcon Invoice Discounting: Aviate Your Cash Flow Challenges
Falcon Invoice Discounting: Aviate Your Cash Flow Challenges
 
Structuring and Writing DRL Mckinsey (1).pdf
Structuring and Writing DRL Mckinsey (1).pdfStructuring and Writing DRL Mckinsey (1).pdf
Structuring and Writing DRL Mckinsey (1).pdf
 
New 2024 Cannabis Edibles Investor Pitch Deck Template
New 2024 Cannabis Edibles Investor Pitch Deck TemplateNew 2024 Cannabis Edibles Investor Pitch Deck Template
New 2024 Cannabis Edibles Investor Pitch Deck Template
 
Falcon Invoice Discounting: Tailored Financial Wings
Falcon Invoice Discounting: Tailored Financial WingsFalcon Invoice Discounting: Tailored Financial Wings
Falcon Invoice Discounting: Tailored Financial Wings
 
Mifty kit IN Salmiya (+918133066128) Abortion pills IN Salmiyah Cytotec pills
Mifty kit IN Salmiya (+918133066128) Abortion pills IN Salmiyah Cytotec pillsMifty kit IN Salmiya (+918133066128) Abortion pills IN Salmiyah Cytotec pills
Mifty kit IN Salmiya (+918133066128) Abortion pills IN Salmiyah Cytotec pills
 
SEO Case Study: How I Increased SEO Traffic & Ranking by 50-60% in 6 Months
SEO Case Study: How I Increased SEO Traffic & Ranking by 50-60%  in 6 MonthsSEO Case Study: How I Increased SEO Traffic & Ranking by 50-60%  in 6 Months
SEO Case Study: How I Increased SEO Traffic & Ranking by 50-60% in 6 Months
 

Final project marketing plan for an android app( askus)

  • 2. “I can help you, you know!” A click away
  • 5. ❖ Education is the backbone of any nation. Failure in this system will constantly affect every other system. Even, if 10% more kids attend school our GDP will rise by 15%. ❖ It is generation of working families. Parents are disappointed about not being able to help kids with their projects and career. Children are disappointed with the same. “ASKus” is a one stop solution to all of this. ❖ Was started with a goal to provide guidance and necessary counseling to every student when and where ever necessary. ❖ The application is like a one touch magic button which becomes a counselor, question and answer forum, personal information analyzer,idea generator.
  • 6. THIS IS THE MIRACLE THAT YOU WERE LOOKING FOR……….
  • 7. Executive Summary Who are we? “ASKus” is a platform that caters to the following needs: -Creative project ideas for students from KG to PG. -Career guidance -Physical and Mental health guidance and counselling
  • 8. Why Situation Analysis ★ The most alarming fact about the Indian education system is the fact that only one out of nine children join a higher educational course after completing school. ★ Digital literacy has become essential in the modern world. The current digital literacy rate in the country is just 15%. ★ So, we at ASK US believe that these and many other problems like this can be solved with the introduction of our app. ★ With AskUS you are just a click away from receiving the best guidance out there
  • 9. TARGET CUSTOMERS RURAL AND URBAN AREAS Kids to adults
  • 10. Goals App Launch (fully functional) Expand in the rural and urban India (Govt edu institutions) Collect and analyze real time data and develop personalized user plans.
  • 11. The 3C’s Program launch ➢ Character ➢ Creativity ➢ Confidence. This program turns every user into a Value Champion. -Introducing Student internships -Partnering with private schools -Contracts with Government schools
  • 12. COMPETITORS: We do not have any direct competitors. Indirect competition is prevalent. Apps like Quora, myPursuit, Careers360, Kids building project ideas, What’s up?, Mental health are the major competitors.
  • 13. PRODUCTS AND SERVICES - PROJECT IDEAS - MENTAL HEALTH COUNSELLING AND GUIDANCE - CAREER COUNSELLING - INFORMATION HUB - ANALYSIS OF INTERESTS, PERSONALITY DEVELOPMENT
  • 14. Pricing: Being the first of its kind gives monopoly over the market and allows us to set the pricing strategy as we see fit but for the app to be successful cost should be basic and willingly affordable. ❏ PROJECT IDEAS- $9 ❏ MENTAL HEALTH COUNSELLING AND GUIDANCE-$15 ❏ CAREER COUNSELLING -$10 ❏ ANALYSIS OF INTERESTS, PERSONALITY DEVELOPMENT -$9
  • 15. Combos: ❏ PROJECT IDEAS & CAREER COUNSELLING-$15 ❏ MENTAL HEALTH COUNSELLING AND GUIDANCE & ANALYSIS OF INTERESTS, PERSONALITY DEVELOPMENT - $20 ❏ CAREER COUNSELLING & ANALYSIS OF INTERESTS, PERSONALITY DEVELOPMENT - $15 ❏ All the 4 services - $40
  • 16. COMMUNICATION -Social Media base -Company Website [Facebook,Twitter] -Online and Offline blogs, journals -Specialised emails
  • 21. PHASE-1 APP LAUNCH AND TESTING. -Gathering customer feedback -App updates -Fixing bugs PHASE-2 PITCHING IN THE MARKET. -Network building -Contracting -Collecting payments PHASE-3 PERFORMANCE MAINTENANCE. -Stability in the financial levels -Market share -Customer base development PHASE-4 EXPANSION STRATEGIES. -Tapping new markets -Formulating entry strategies -Thorough analysis
  • 23. DISCLAIMER: This presentation was made by Shreya Arisenapally during a Marketing management under Professor Sameer Mathur, IIM Lucknow.