2. www.rabbit.com.sg
57 Wireless Road
Park Ventures Ecoplex Level 18
Lumpini, Patumwan
Bangkok 10330, Thailand
Rabbit Pte. Ltd.
111 Somerset Road
#07-07 TripleOne Somerset
Singapore 238164
Bangkok · Hong Kong · Shanghai · Singapore
garie@rabbit.com.sg
+65 6690 3030
+65 9450 1665
The Power of A
Strong Brand
A strong brand is invaluable as the battle for customers
intensifies everyday.
3. www.rabbit.com.sg
57 Wireless Road
Park Ventures Ecoplex Level 18
Lumpini, Patumwan
Bangkok 10330, Thailand
Rabbit Pte. Ltd.
111 Somerset Road
#07-07 TripleOne Somerset
Singapore 238164
Bangkok · Hong Kong · Shanghai · Singapore
garie@rabbit.com.sg
+65 6690 3030
+65 9450 1665
the difference
between marketing
and branding
Branding is strategic. Marketing is tactical.
4. www.rabbit.com.sg
57 Wireless Road
Park Ventures Ecoplex Level 18
Lumpini, Patumwan
Bangkok 10330, Thailand
Rabbit Pte. Ltd.
111 Somerset Road
#07-07 TripleOne Somerset
Singapore 238164
Bangkok · Hong Kong · Shanghai · Singapore
garie@rabbit.com.sg
+65 6690 3030
+65 9450 1665
Marketing is a 'push'
Marketing is actively promoting a product or service.
It’s a push tactic. It’s pushing out a message to get sales
results: “Buy our product or service because it’s better
than theirs.”
5. www.rabbit.com.sg
57 Wireless Road
Park Ventures Ecoplex Level 18
Lumpini, Patumwan
Bangkok 10330, Thailand
Rabbit Pte. Ltd.
111 Somerset Road
#07-07 TripleOne Somerset
Singapore 238164
Bangkok · Hong Kong · Shanghai · Singapore
garie@rabbit.com.sg
+65 6690 3030
+65 9450 1665
Branding is a 'pull'
A brand will help encourage someone to buy a product
or service, it directly supports whatever sales or
marketing in play. The brand does not explicitly say 'buy
me' or 'use me'. Instead, it says “This is what I am. This is
why I exist. If you agree, if you like me, you can buy me,
support me, and recommend me to your friends.”
6. www.rabbit.com.sg
57 Wireless Road
Park Ventures Ecoplex Level 18
Lumpini, Patumwan
Bangkok 10330, Thailand
Rabbit Pte. Ltd.
111 Somerset Road
#07-07 TripleOne Somerset
Singapore 238164
Bangkok · Hong Kong · Shanghai · Singapore
garie@rabbit.com.sg
+65 6690 3030
+65 9450 1665
The importance of
good branding
Branding is what remains after marketing has left the
building. It’s what sticks in your mind associated with
a product or service, whether or not, at that particular
moment, you bought or did not buy.
7. www.rabbit.com.sg
57 Wireless Road
Park Ventures Ecoplex Level 18
Lumpini, Patumwan
Bangkok 10330, Thailand
Rabbit Pte. Ltd.
111 Somerset Road
#07-07 TripleOne Somerset
Singapore 238164
Bangkok · Hong Kong · Shanghai · Singapore
garie@rabbit.com.sg
+65 6690 3030
+65 9450 1665
The result of
good branding
1. Sales people whose jobs are easier and more effective
2. Employees who stay longer and work harder
3. Customers who become ambassadors and advocates
8. www.rabbit.com.sg
57 Wireless Road
Park Ventures Ecoplex Level 18
Lumpini, Patumwan
Bangkok 10330, Thailand
Rabbit Pte. Ltd.
111 Somerset Road
#07-07 TripleOne Somerset
Singapore 238164
Bangkok · Hong Kong · Shanghai · Singapore
garie@rabbit.com.sg
+65 6690 3030
+65 9450 1665
Good branding increases the
value of a company
provides employees with
direction and motivation
makes acquiring new
customers easy.
9. www.rabbit.com.sg
57 Wireless Road
Park Ventures Ecoplex Level 18
Lumpini, Patumwan
Bangkok 10330, Thailand
Rabbit Pte. Ltd.
111 Somerset Road
#07-07 TripleOne Somerset
Singapore 238164
Bangkok · Hong Kong · Shanghai · Singapore
garie@rabbit.com.sg
+65 6690 3030
+65 9450 1665
Feel the difference
1. I'm a lawyer, I practice law.
2. I'm a compassionate attorney specialising in family
law servicing people who need help getting through
the tough times in their lives.
10. www.rabbit.com.sg
57 Wireless Road
Park Ventures Ecoplex Level 18
Lumpini, Patumwan
Bangkok 10330, Thailand
Rabbit Pte. Ltd.
111 Somerset Road
#07-07 TripleOne Somerset
Singapore 238164
Bangkok · Hong Kong · Shanghai · Singapore
garie@rabbit.com.sg
+65 6690 3030
+65 9450 1665
Branding allows
a business to get
referral business
Would it be possible for you to tell a friend about the
new shoes you love if you couldn't remember the brand?
11. www.rabbit.com.sg
57 Wireless Road
Park Ventures Ecoplex Level 18
Lumpini, Patumwan
Bangkok 10330, Thailand
Rabbit Pte. Ltd.
111 Somerset Road
#07-07 TripleOne Somerset
Singapore 238164
Bangkok · Hong Kong · Shanghai · Singapore
garie@rabbit.com.sg
+65 6690 3030
+65 9450 1665
and speaking
of referrals
1. You.
2. Entrepreneurs and startups
3. Business development managers
4. Marketing executives
