Walter S Wang folio

1. WALTER S. WANG
Graphic Designer Portfolio
May 2019

2. Table of Contents
JR Biotechnology Co. Ltd........................................................................................ 3
Selectplus............................................................................................................. 6
Bridge................................................................................................................. 7
Serra Formosa...................................................................................................... 9
Moodcarer......................................................................................................... 11
The Australian Identity and Culture issue knowledge pack........................................ 13
Croix du Sud - West Gippsland Wine.................................................................... 15
2

3. 3
JR Biotechnology Co. Ltd
JR Biotechnology is an aesthetic medicine business based in Taiwan who
develps effective skincare and hair products based on natural ingredients and
scienctic process. Their products "Diamond Essence", "Lipoform" and "Revival
H" have received many positive feedbacks both in local and global markets.
Packaging and Graphic Design - 2019
"Purify and Renewal" Series DM for Philbeauty 2019 "Purify and Renewal" Series Packaging Design

4. 4
Product Posters for BeautyAsia 2019

5. 5
Product DM for BeautyAsia 2019

6. 6
Selectplus
Selectplus is a cosmetic online retail based in Taiwan focuses on luxury skincare
and fragrance. The simple and clean style of the website creates a refreshing
shopping experience and highlights the value of products under varius brands.
Website Layout and Graphic Design - 2018
2018 Black Friday Campaign banner
2019 Women's Day Campaign banner

7. 7
Bridge
There is a significant lack of resources and opportunities to get people with
disabilities involved in the workforce in Boroondara. Targeting the issue, our
strategy offers a service for employers to recruit people with disabilities to
increase social inclusion, educate and provide financial security, based on the
city's official Health and Wellbeing plan.
The service consists website, application, printed publication, seminars and
demonstrations that are aimed to provide potential employees and employers
with a service the benefits and connects both parties.
In the project, I participated in the branding design and marketing strategy. The
name 'Bridge' is chosen by me for the expect of the service can become a 'bridge'
between disables and employment. Following the concept, the marketing strategy
places the literal 'Bridge' between 'enable' and 'employ', which can become
'enable your business using Bridge to employ people with disabilities' to employers
and 'enable yourself using Bridge to find employment' to employees, job seekers
and stakeholders.
Branding and Marketing - 2016

8. 8
Primary logotype.
Marketing collateral targeted towards local business owners.
Marketing collateral targeted towards jobseekers.
Publication distributed to local businesses with tear-out events page.
Mobile application used as the main jobseeker platform, with map view and workplace achievements.
Website used to post and browse job vacancies.
Jeremy Nyman
Josh Coates
Matthew Hagebols
Shou-Hui Wang
disabilities in the City of Boroondara to be involved in the workforce. This strategy offers a
service for employers to recruit people with disabilities, which will increase social inclusion
and create a healthy and friendly community.
Project description.
With recommendations from the Health
and Wellbeing plan 2016 strategy 3.4,
Bridge proposes a service that connects
local businesses with disabled jobseekers
in a centralised, online hub.
Bridge comprises of organizational
software, information kits and public
seminars. The following key benefits will
be achieved:
• Connection between employers and
disabled job seekers
• Educates and raises awareness of
disabilities to stakeholders
• Increased inclusion for disabled
individuals
• Workplace diversity
• Engagement and participation
within the Boroondara community

9. Serra Formosa
Serra Formosa
Taiwan Specialty Coffee
Serra Formosa
Taiwan Specialty Coffee
Serra Formosa is a branding project for an association of Taiwanese coffee
farmers in order to market their coffee products to international customers. The
design for this brand includes the logo, packaging, stationary and website.
This name delivers strong 'coffee-like' and exotic imagination (Latin America is
a major origination of coffee), as well as the local (Taiwan) relationship and the
premium image of Taiwan-grown coffee. It can also be easily pronounced by
people around the world.
Branding and Identity - 2015
9

10. Packaging (Mockup and Colour Flat)
Company and Online Shop Website Layout
10

11. MoodCarer
Pantone
485CVC
CMYK
C0 M100 Y91 K0
RGB
R230 G0 B31
11
MoodCarer is a smartphone application proposal for the health centre in
Swinburne University, targets the mental health issues among university
students, as the low usage rate of counselling and mental health service
on the campus due to the lack of mental health literacy and the fear of
stigmatisation in major. The solution aims to establish the communication
between the mental health service (counsellors) on the campus and
students in mental concerns, in order to increase student's motivation to
approach the service.
The proposal communicates by three stages:
1. Informing. Raising the public awareness of the issues (especially
among university students). It functions by the 'Moodchecker' in the app
provided to users to make a brief understanding about their 'continuous
bad mood' may be the result of illness. Then they can go to a counsellor
to make it clear.
2. Engaging. Following the informing stage and creating the physical
connection about the issue. It takes effect by the appointment system in
the app,which provides a convenient way to go to a counsellor once the
users have any concern.
3. Reminding. Keeping people’s memory about the issue by the
emphasised impression. It works by the online community function in
the app as a private social network for all MoodCarer users, who can
discuss on the mental health issues with who are familiar with them.
Moodcarer
Communication Design - 2016
Client: Swinburne Health Centre

12. 60% 35% 70%
Relax
Score
Tear
Score
On-Fire
Score
More Detail More Detail More Detail
Caution!
You are On Fire!
Check it out
Test your mood Appointment Community Healthy TipsTest your mood Appointment Community Healthy Tips
About how often did you feel tired out for no
good reason?
NEVER ALWAYS
About how often did you feel nervous?
NEVER ALWAYS
About how often did you feel hopeless?
NEVER ALWAYS
About how often did you feel isolated?
NEVER ALWAYS
Test your mood ?
Test your mood Appointment Community Healthy Tips
Knowing
more
Self-
helping Tips
Ask and
visit us
It seems like you have a sufficient
understanding about your emotion.
But you may be used to worry about
things too intensely so it sometimes
makes negative effects at your
mental and physical health. We
recommend you to ask us for advice
for improving your health and know
about how to handle your feeling.
25%
We find out some
students (who have done
this assessment) can be
similar to you.
Understand similarity
Do you know? You
may be not alone.
60% 35% 70%
Relax
Score
Tear
Score
On-Fire
Score
More Detail More Detail More Detail
Caution!
You are On Fire!
Check it out
Test your mood Appointment Community Healthy Tips
The On-Fire Score denotes
your rate of anxiety. If it is
high, it signifys that you are
sensitive, but feeling may
often get overwhelmed and
out of control. You may need
to find a way to manage your
feeling appropriately.
Test your mood Appointment Community Healthy Tips
JUNE 2016
Mo Tu We Th Fr Sa Su
30 31 1 2 3 4 5
6 7 8 9 10 11 12
13 14 15 16 17 18 19
20 21 22 23 24 25 26
27 28 29 30 1 2 3
4 5 6 7 8 9 10
Time:
Counsellor:
Location:
10:00 AM
Natalie Braga
SwinHealth Hawthorn
Level 4, The George
Continue
Appoint A Counsellor
Test your mood Appointment Community Healthy Tips
Your Appointment is Made!
Time: 10:00 AM
Date: 7 June 2016 (Tue)
Counsellor: Natalie Braga
Location: SwinHealth Hawthorn,
Level 4, The George,
4/34 Wakefield St. Hawthorn
Add to calender Set Notification
Please arrive the receptation
at least 10 mins. earlier before
the appointed time.
Knowing
more
Something
you can do
Talk about it
Test your mood Appointment Community Healthy Tips
JUNE 2016
Mo Tu We Th Fr Sa Su
30 31 1 2 3 4 5
6 7 8 9 10 11 12
13 14 15 16 17 18 19
20 21 22 23 24 25 26
27 28 29 30 1 2 3
4 5 6 7 8 9 10
Time:
Counsellor:
Location:
10:00 AM
Natalie Braga
SwinHealth Hawthorn
Level 4, The George
Continue
Appoint A Counsellor
Test your mood Appointment Community Healthy Tips
Your Appointment is Made!
Time: 10:00 AM
Date: 7 June 2016 (Tue)
Counsellor: Natalie Braga
Location: SwinHealth Hawthorn,
Level 4, The George,
4/34 Wakefield St. Hawthorn
Add to calender Set Notification
Please arrive the receptation
at least 10 mins. earlier before
the appointed time.
Knowing
more
Something
you can do
Talk about it
Test your mood Appointment Community Healthy Tips
Online Community
Reply
SwinHealth Counselling Service
Blue Simon
Community Member
Hi I’m a material science undergraduate
student. Recently I found myself become
unable to concenterate than before so I was
introduced to the mental health service in the
campus. I had counselling sessions once per
week for one month but I feel awful to
counselling, so maybe I won’t go back again.
Even I appreciate the assistance and advices
from the counsellor rationally, but emotionally I
felt offended when the counsellor ask about my
past, what I think and feel at now, even a simple
‘How are you today?’ can result more pressure
to me and make me feel more distressed. I think
I should protect my privacy -- something that
cannot express to others, and I just don’t know
how to make a proper response to the
counsellor’s and other people’s attention and
expectancy to me, which make me become
very uneasy. I’m afraid if there is something
wrong with my brain which make me keep
feeling so vulnerable. Or my feeling is normal
and I can say ‘NO’ to them if I don’t feel easy at
their action on me?
Attended some counselling sessions but I don’t
feel it is beneficial to me at all. Is it my problem?
11:47 AM, 20 May 2016, 41 responses
Reply
John-217
Community Admin
Hi Simon,
I think your feeling is quite normal as that everybody has
the sense of self-protection. In counselling, you are often
recommended to provide what you experienced and
what you think about things in your life, so the
counselleor can give you more proper advices that are
able to guide you to the track to wellbeing.
But you are always the one who have the right to decide
what to express and what not! I think if you always remind
yourself ‘I’m the only one who drive my sense and
1:35 PM, 20 May 2016
Reply
Test your mood Appointment Community Healthy Tips
Online Profile
Natalie Braga
Counsellor of SwinHealth
I can give advices to help
students deal with exam
pressure! :-)
Send message Appointment
Recent Activity
Good to be ‘Introverted’: how to build an active
social life even you are not a ‘talking’ person.
1:00 PM, 16 June 2016, BA302, Hawthorn Campus
We are glad to invite John Gordon Hall, a young researcher of
UniMelb psychology centure who is professional at teenager
mental health. The basic information of ‘introverted’ character
and know-how for this kind of person have a happier social life
is going to be presented!
10:00AM, 20 June 2016, GE327, Hawthorn Campus
Depressed disorder self-help workshop
Keeping communication is beneficial especially to somebody
suffers from depression, dysthymic disorder or similar
distresses. The workshop aims to build knowledge of the
disorders the participators may experience, and create a new
and comfortable relationship as well as support network
between participators, which can become the best remedy.
Register
Selected screens of the app The promotion posters
12

13. 13
The proposal aims to guide the audience to explore the common culture
and diversity issues by their own hand in a communicating way, as
well as encourage their interest in the exhibition ‘Identity: Yours? Mine?
Ours?’ in Immigration Museum, a sub-organisation of Museum Victoria,
located in the City of Melbourne.
The knowledge pack is a medium to teenage to adult, who are expected
to have the interest in the exhibition. It conveys an interactive way
focuses on how our cultural heritage, languages, beliefs, and family
connections influence our self-perceptions and our perceptions of other
people – perceptions that can lead to discovery, confusion, prejudice
and understanding.
It includes the introduction of an exhibition, the card of favourite objects,
and communicative contour cards ‘who’s next door?’, simulates the
possible ‘identity, diversity and communication’ issues that taken place
in Australia. The target users are expected to have emotional substitution
to the characters and the scene then become informed by the interactive
part and started to keep eyes on the exhibition.
The Australian Identity and Culture issue knowledge pack
Press Ready Graphic Design - 2016
Client: Museum Victoria (Immigration Museum)

14. ?
You are too
loud.
Ugh! What’s he
doing?
I guess I catched it!
I hope this guy can
learn from it.How rude, boy!
He’s just a common
person.
Oh...Another poor guy
doesn’t speak English
outside. I can predict
what’s going on next!
%$)@#
What the hell?
Is here Africa?
Mom, he looks like
chocolate! What is
he saying?
Mom, that man’s
rude, too!
What did they
truly feeling?
Oh! So now
I’m the villain? ...Okay. Up to
you.
Now it feels
better!...What?!
Who’s next door?We pride ourselves on our generosity and the diversity of our society. Walking down our city
streets we are surrounded by difference. But how do we feel when difference moves in next
door? Or sits next to us on the train or in the classroom?
Someone looks at you, says something to you, or turns away making you feel anxious,
threatened and alone. Or you see it happen to someone else and you feel uncomfortable,
angry and powerless.
Experience their feeling. You might even see yourself. Why didn’t I say anything? Fear. Not
fear of an awkward social situation – but fear for our physical safety in a situation involving
racial aggression. All but one person in the [train] carriage strongly disapproved of what hap-
pened – but no one could speak up until the guy left.
-- Tim Watts, government and telco adviser and blogger, Melbourne, 2010
What can I do?
Be ready.
This won’t be the last
time you witness
discrimination. Imag-
ine yourself not stay-
ing silent and speak-
ing up. Change hap-
pens slowly, small
steps count.
Assess your
surroundings.
A heated exchange with a
stranger can turn into a
threatening situation. Is the
speaker with a group of
people? Are you alone? Are
children present? This may
not be the right time to take
a stand.
Find or be an ally.
Who is around you? Is there
someone else looking angry
or upset? Make eye contact.
They might support you if you
speak up. Does the person
being abused appear to want
assistance? Support them
through words or actions.
Say nothing.
A questioning glance
might be enough – it is
non-confrontational and
you can keep moving if
the situation feels
awkward or unsafe.
Say something.
Be calm and respectful
and avoid directly judging
the speaker. Make it
about the behaviour, not
the person, and they
might listen.
Be honest.
As you watch for
moments of everyday
prejudice, don’t overlook
yourself. It’s not hard to
catch yourself out in a
biased thought or action.
Content Diagrams
Colour Flat of 'Who's Next Door?'
Sketches and B/W schematics
14

15. α
β
δ
γ
ε
The branding and packaging project is for Baucoup d'argent, a
French wine corporation with a newly acquired major stake holding
in Australian wine production. The company plans to produce
French style wines in Australia and compete with European wines
by better taste, quality and price.
'Croix du Sud' is the French word of the Southern Cross (Crux),
which features in the logo in order to display the charater of
Australian in a most perspicuous way.
The design for this proposal includes logo, catalogue, bottle, label
and gift box.
Croix du Sud - West Gippsland Wine
Branding and Packaging Design - 2015
Client: Baucoup d'argent
15

16. Packaging Model
CROIXDUSUDPremiumGippslandWine
Chadonnay
CROIX DU SUD
West Gippsland 2015
CROIX DU SUD
Chadonnay
2015
Croix du Sud is all about the expression of Australia with
the fantastic French wine imaginary by worldly established
wine team of Baucoip d’arhent from Bouredeux. With the
finest local grapes varieties of Gippsland and natural
process, every bottle of Croix du Sud wine has delicate taste,
celebrating the purest land under the Southern Cross.
www.croixdusudwines.com.au
Produced and bottled by Croix du Sud Gippsland Wines
Deptford Rd, Clifton Creek,Victoria 3875
Wine of Australia
750mL 11.0% vol
1 234567 890128
6.52
STANDARDDRINK
Label Colour Flat
Bottle Cap Design
16

17. All Rights Reserved.
No part of this publication may be reproduced or transmitted in any form or by means, electronic
or mechanical, including photography, recording or any other information storage and retrieval
system, without prior permission in writing from its creator.
Unless speciality referenced in the bibliography, the mark and all other material in this book is the
original creation of the author.
© 2019 Walter Shou-Hui Wang