1.
Samir Palnitkar
President | ShopSocially
@ShopSocially
Presenters:
Kristen St. Peter
Director, E-Commerce | Avenue
@AvenuePlus
How Customer Referrals are Transforming
Avenue® into a Word-of-Mouth
Powerhouse at a 11.05X ROI

2.
 Introduction
 How Referral Marketing can convert your business into a word-of-mouth
powerhouse
 Marketing strategies adopted by Avenue
 Specific examples and results
 Questions and Answers
 Special offer for today’s attendees
Hashtag for the webinar #ReferralMarketing
AGENDA
ShopSocially and Avenue Webinar

3.
AVENUE
Fashion exclusively for plus size women
 Leader in the plus-size fashion industry
 Committed to offering trend-right, quality products for every season
 Focused on fit and comfort
 Besides the online e-commerce store, Avenue® has approximately 300
offline stores in market

4.
SHOPSOCIALLY
Premium Social, Referral and Retention Platform
 500+ brand name customers
 Driving word-of-mouth promotions for 1000s of brands and delivering positive ROI
 Offerings –
REFERRAL PROGRAM | VISUAL COMMERCE | SOCIAL LOGIN | CUSTOMER LOYALTY
PRODUCT STORIES | SOCIAL GAMIFICATION | SHOP WITH FRIENDS | VIRAL EMAIL ACQUISITION

5.
REFERRAL MARKETING
Importance of Referral Marketing
 Highly Recommended
 Higher Conversion Rate
 Quick Sales Cycle
Referral marketing is the third most important channel after SEO and SEM

6.
REFERRAL MARKETINGREFERRAL MARKETING
Impact on CustomersImpact on Customers
 Converts customers into brand ambassadors, ensuring a continuous cycle of
repeat customers and referrals
 Leverages existing customers for marketing your brand
 Drives word-of-mouth promotion
10%10%
Increase in traffic
and sales

7.
REFERRAL MARKETING
ShopSocially Approach
Additional Benefits
Conventional approach,
limited impact
7X More effective than other
forms of advertising

8.
 New-Age Email Acquisition – powered by social media!
 Acquire genuine email address and rich user profile data
 Creates social posts endorsing brand on social media
 Drives high quality referral traffic to the site
30%30%
Boost in email
acquisition rate
STRATEGY 1STRATEGY 1
SOCIAL CONNECTSOCIAL CONNECT

9.
USE FACEBOOK CONNECT TO GET BRAND
ENDORSEMENTS

10.
USE FACEBOOK CONNECT TO GET BRAND
ENDORSEMENTS

11.
USE FACEBOOK CONNECT TO GET BRAND
ENDORSEMENTS

12.
USE FACEBOOK CONNECT TO GET BRAND
ENDORSEMENTS
 Referral post is created on Facebook
 Each social post drives quality referral traffic to the site

13.
RESULTSRESULTS
 Users who used this solution converted to sales at 28.48% (very high number)
 Viral email acquisition via word-of-mouth publicity on Facebook
 SEO rank boost through social sharing and back links

14.
Additional Benefits
USE FACEBOOK CONNECT TO GET
BRAND ENDORSEMENTS
Acquire rich social profile
data
like email, birthday, gender,
locations, friends, friends
interests, likes etc.
Pre-verified email
address
acquire email ID that is
used for Facebook login

15.
STRATEGY 2STRATEGY 2
SHARE-A-PURCHASESHARE-A-PURCHASE
 Convert up to 10% of your shoppers into brand ambassadors
 Get up to 5 referral clicks for every share
 Acquire new customers via referrals
 Increase repeat purchases by 26%
 Create real time social buzz

16.
USE SOCIAL SHARING OF PURCHASES TO TURN
CUSTOMERS INTO BRAND AMBASSADORS
Colorblocked Print Tunic

17.
USE SOCIAL SHARING OF PURCHASES TO TURN
CUSTOMERS INTO BRAND AMBASSADORS
Colorblocked Print Tunic

18.
USE SOCIAL SHARING OF PURCHASES TO TURN
CUSTOMERS INTO BRAND AMBASSADORS
 Each socially shared purchase generates a viral post, bringing in quality referral
traffic to the site
Colorblocked Print Tunic

19.
RESULTSRESULTS
 Referral traffic generated by Share-a-Purchase converted at a 14.88% rate
 Viral spread of the brand through purchase sharing
 Gathered 1000s of rich social profiles
 Generated 1000s of social reviews

20.
USE SOCIAL SHARING OF PURCHASES TO TURN
CUSTOMERS INTO BRAND AMBASSADORS
 Identify social influencers and reward them – create loyal customers for the
brand

21.
SUMMARY
Increase in customer engagement and brand endorsement
1000s
Of valuable customer referrals
posts on social media
28.48%
Conversion rate for connections
generated through social connect


11.05X ROI for referral marketing efforts
14.88%
Sales conversion rate for referral traffic
generated through social sharing of purchases




22.
ADDITIONAL STRATEGIES
FOR
REFERRAL MARKETING

23.
REFER-A-FRIEND
Enable Friend Referrals via website & email

24.
REFERRALS VIA EMAIL
Generate referral from your email marketing lists

25.
WHITEPAPER ON REFERRAL MARKETING
STRATEGIES
5 SIMPLE STEPS TO ACQUIRE NEW
CUSTOMERS THROUGH AN EFFECTIVE
REFERRAL MARKETING PROGRAM

26.
Q & A TIME

27.
Sign Up for ShopSocially’s services
by April 15th
and we will waive
the one-time setup fee (up to $3,000)
Use code: SSAVENUE while signing up.
SPECIAL OFFER FOR TODAY’S ATTENDEES
Thank You
http://shopsocially.com
info@shopsocially.com
+1 650 701 7759