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Samir Palnitkar
President | ShopSocially
@ShopSocially
Presenters:
Kristen St. Peter
Director, E-Commerce | Avenue
@Avenue...
 Introduction
 How Referral Marketing can convert your business into a word-of-mouth
powerhouse
 Marketing strategies a...
AVENUE
Fashion exclusively for plus size women
 Leader in the plus-size fashion industry
 Committed to offering trend-ri...
SHOPSOCIALLY
Premium Social, Referral and Retention Platform
 500+ brand name customers
 Driving word-of-mouth promotion...
REFERRAL MARKETING
Importance of Referral Marketing
 Highly Recommended
 Higher Conversion Rate
 Quick Sales Cycle
Refe...
REFERRAL MARKETINGREFERRAL MARKETING
Impact on CustomersImpact on Customers
 Converts customers into brand ambassadors, e...
REFERRAL MARKETING
ShopSocially Approach
Additional Benefits
Conventional approach,
limited impact
7X More effective than ...
 New-Age Email Acquisition – powered by social media!
 Acquire genuine email address and rich user profile data
 Create...
USE FACEBOOK CONNECT TO GET BRAND
ENDORSEMENTS
USE FACEBOOK CONNECT TO GET BRAND
ENDORSEMENTS
USE FACEBOOK CONNECT TO GET BRAND
ENDORSEMENTS
USE FACEBOOK CONNECT TO GET BRAND
ENDORSEMENTS
 Referral post is created on Facebook
 Each social post drives quality re...
RESULTSRESULTS
 Users who used this solution converted to sales at 28.48% (very high number)
 Viral email acquisition vi...
Additional Benefits
USE FACEBOOK CONNECT TO GET
BRAND ENDORSEMENTS
Acquire rich social profile
data
like email, birthday,...
STRATEGY 2STRATEGY 2
SHARE-A-PURCHASESHARE-A-PURCHASE
 Convert up to 10% of your shoppers into brand ambassadors
 Get up...
USE SOCIAL SHARING OF PURCHASES TO TURN
CUSTOMERS INTO BRAND AMBASSADORS
Colorblocked Print Tunic
USE SOCIAL SHARING OF PURCHASES TO TURN
CUSTOMERS INTO BRAND AMBASSADORS
Colorblocked Print Tunic
USE SOCIAL SHARING OF PURCHASES TO TURN
CUSTOMERS INTO BRAND AMBASSADORS
 Each socially shared purchase generates a viral...
RESULTSRESULTS
 Referral traffic generated by Share-a-Purchase converted at a 14.88% rate
 Viral spread of the brand thr...
USE SOCIAL SHARING OF PURCHASES TO TURN
CUSTOMERS INTO BRAND AMBASSADORS
 Identify social influencers and reward them – c...
SUMMARY
Increase in customer engagement and brand endorsement
1000s
Of valuable customer referrals
posts on social media
2...
ADDITIONAL STRATEGIES
FOR
REFERRAL MARKETING
REFER-A-FRIEND
Enable Friend Referrals via website & email
REFERRALS VIA EMAIL
Generate referral from your email marketing lists
WHITEPAPER ON REFERRAL MARKETING
STRATEGIES
5 SIMPLE STEPS TO ACQUIRE NEW
CUSTOMERS THROUGH AN EFFECTIVE
REFERRAL MARKETIN...
Q & A TIME
Sign Up for ShopSocially’s services
by April 15th
and we will waive
the one-time setup fee (up to $3,000)
Use code: SSAVEN...
ShopSocially Webinar - How Customer Referrals are Transforming Avenue® into a Word-of-Mouth Powerhouse at a 11.05X ROI
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ShopSocially Webinar - How Customer Referrals are Transforming Avenue® into a Word-of-Mouth Powerhouse at a 11.05X ROI

Leader in plus-size fashion industry, Avenue® converted its brand into a word-of-mouth powerhouse using effective referral marketing strategies. Using ShopSocially’s premium social, referral and retention platform, Avenue® drove high-quality referral traffic to its site and got an impressive ROI of 11.05X.

ShopSocially’s platform helped Avenue® derive the following benefits-
- 1000s of customer referrals in form of viral social posts
- Impressive sales conversion rate of 28.48% for users who connected with Avenue® brand through Facebook Connect
- 11.05X ROI for referral marketing efforts
- 88% high sales conversion rate for referral traffic generated through social sharing of purchases
- Overall increase in customer engagement and brand engagement

ShopSocially conducted a Webinar in which Kristen St. Peter, Director, E-Commerce at Avenue® shared how they achieved success using ShopSocially's referral marketing strategies.

Read more about this Webinar at http://blog.shopsocially.com/2015/03/27/avenue-reveals-secret-of-11-05x-roi-from-referral-marketing/

Contact ShopSocially at info@shopsocially.com for more details.

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ShopSocially Webinar - How Customer Referrals are Transforming Avenue® into a Word-of-Mouth Powerhouse at a 11.05X ROI

  1. 1. Samir Palnitkar President | ShopSocially @ShopSocially Presenters: Kristen St. Peter Director, E-Commerce | Avenue @AvenuePlus How Customer Referrals are Transforming Avenue® into a Word-of-Mouth Powerhouse at a 11.05X ROI
  2. 2.  Introduction  How Referral Marketing can convert your business into a word-of-mouth powerhouse  Marketing strategies adopted by Avenue  Specific examples and results  Questions and Answers  Special offer for today’s attendees Hashtag for the webinar #ReferralMarketing AGENDA ShopSocially and Avenue Webinar
  3. 3. AVENUE Fashion exclusively for plus size women  Leader in the plus-size fashion industry  Committed to offering trend-right, quality products for every season  Focused on fit and comfort  Besides the online e-commerce store, Avenue® has approximately 300 offline stores in market
  4. 4. SHOPSOCIALLY Premium Social, Referral and Retention Platform  500+ brand name customers  Driving word-of-mouth promotions for 1000s of brands and delivering positive ROI  Offerings – REFERRAL PROGRAM | VISUAL COMMERCE | SOCIAL LOGIN | CUSTOMER LOYALTY PRODUCT STORIES | SOCIAL GAMIFICATION | SHOP WITH FRIENDS | VIRAL EMAIL ACQUISITION
  5. 5. REFERRAL MARKETING Importance of Referral Marketing  Highly Recommended  Higher Conversion Rate  Quick Sales Cycle Referral marketing is the third most important channel after SEO and SEM
  6. 6. REFERRAL MARKETINGREFERRAL MARKETING Impact on CustomersImpact on Customers  Converts customers into brand ambassadors, ensuring a continuous cycle of repeat customers and referrals  Leverages existing customers for marketing your brand  Drives word-of-mouth promotion 10%10% Increase in traffic and sales
  7. 7. REFERRAL MARKETING ShopSocially Approach Additional Benefits Conventional approach, limited impact 7X More effective than other forms of advertising
  8. 8.  New-Age Email Acquisition – powered by social media!  Acquire genuine email address and rich user profile data  Creates social posts endorsing brand on social media  Drives high quality referral traffic to the site 30%30% Boost in email acquisition rate STRATEGY 1STRATEGY 1 SOCIAL CONNECTSOCIAL CONNECT
  9. 9. USE FACEBOOK CONNECT TO GET BRAND ENDORSEMENTS
  10. 10. USE FACEBOOK CONNECT TO GET BRAND ENDORSEMENTS
  11. 11. USE FACEBOOK CONNECT TO GET BRAND ENDORSEMENTS
  12. 12. USE FACEBOOK CONNECT TO GET BRAND ENDORSEMENTS  Referral post is created on Facebook  Each social post drives quality referral traffic to the site
  13. 13. RESULTSRESULTS  Users who used this solution converted to sales at 28.48% (very high number)  Viral email acquisition via word-of-mouth publicity on Facebook  SEO rank boost through social sharing and back links
  14. 14. Additional Benefits USE FACEBOOK CONNECT TO GET BRAND ENDORSEMENTS Acquire rich social profile data like email, birthday, gender, locations, friends, friends interests, likes etc. Pre-verified email address acquire email ID that is used for Facebook login
  15. 15. STRATEGY 2STRATEGY 2 SHARE-A-PURCHASESHARE-A-PURCHASE  Convert up to 10% of your shoppers into brand ambassadors  Get up to 5 referral clicks for every share  Acquire new customers via referrals  Increase repeat purchases by 26%  Create real time social buzz
  16. 16. USE SOCIAL SHARING OF PURCHASES TO TURN CUSTOMERS INTO BRAND AMBASSADORS Colorblocked Print Tunic
  17. 17. USE SOCIAL SHARING OF PURCHASES TO TURN CUSTOMERS INTO BRAND AMBASSADORS Colorblocked Print Tunic
  18. 18. USE SOCIAL SHARING OF PURCHASES TO TURN CUSTOMERS INTO BRAND AMBASSADORS  Each socially shared purchase generates a viral post, bringing in quality referral traffic to the site Colorblocked Print Tunic
  19. 19. RESULTSRESULTS  Referral traffic generated by Share-a-Purchase converted at a 14.88% rate  Viral spread of the brand through purchase sharing  Gathered 1000s of rich social profiles  Generated 1000s of social reviews
  20. 20. USE SOCIAL SHARING OF PURCHASES TO TURN CUSTOMERS INTO BRAND AMBASSADORS  Identify social influencers and reward them – create loyal customers for the brand
  21. 21. SUMMARY Increase in customer engagement and brand endorsement 1000s Of valuable customer referrals posts on social media 28.48% Conversion rate for connections generated through social connect   11.05X ROI for referral marketing efforts 14.88% Sales conversion rate for referral traffic generated through social sharing of purchases   
  22. 22. ADDITIONAL STRATEGIES FOR REFERRAL MARKETING
  23. 23. REFER-A-FRIEND Enable Friend Referrals via website & email
  24. 24. REFERRALS VIA EMAIL Generate referral from your email marketing lists
  25. 25. WHITEPAPER ON REFERRAL MARKETING STRATEGIES 5 SIMPLE STEPS TO ACQUIRE NEW CUSTOMERS THROUGH AN EFFECTIVE REFERRAL MARKETING PROGRAM
  26. 26. Q & A TIME
  27. 27. Sign Up for ShopSocially’s services by April 15th and we will waive the one-time setup fee (up to $3,000) Use code: SSAVENUE while signing up. SPECIAL OFFER FOR TODAY’S ATTENDEES Thank You http://shopsocially.com info@shopsocially.com +1 650 701 7759

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