- The document is a business plan for starting a stationery store. - It discusses setting up a private organization under the Companies Act of 2013 with directors to deal with various stationery products like pens, pencils, books. - The business model involves being a one-stop shop for all stationery needs and fulfilling customer needs efficiently.

1. BUSINESS PLAN
NAME:- SHOBHIT SHARMA
CLASS:- BBA(GEN)
ENROLLMENT No. 46190101718
SEMESTER/SECTION :- 4th SEC- B
Submitted to:-
Ms. Pooja Soni
Assistant professor

2. EXECUTIVE SUMMARY
• Starting a stationery store can be such an exciting venture in
this technological world. Although people today have
computers and electronic devices completely integrated in
their lives, Like
• Stationery retailing is a profitable business. Finding the right
location at affordable rent is one of the key successes in this
business.
• Office segment is the second highest consumer
of stationery products and is anticipated to register healthy
growth during the forecast period due to growing demand
for stationery products in the service sector.
• Amongst all, paper stationery accounted for the major
revenue share in the overall India stationery market.
• About 90% of India’s stock is vended through 17 million shops
comprising everything between a high-grade shop and a paan
shop to a stationery shop employing an estimated 30 million
people.

3. WAIT IT`S NOT WHAT YOU THINK..
Change over to
organised

4. COMPANY DESCRIPTION
• We are going to set up a Stationery private org.
under the Companies Act 2013 under which one
person is appoint as its chairman with 5 full time
directors and 5 part time directors.
• Company deals with all types of stationery
products such as pens, markers,pencil,books etc.
• Motive of Company :- “Helps you to Achieve
more”.
• Company set up a committee for made out its
ARTICLE OF ASSCOCIATION
• MISSION:- To lead India stationery industry and
made our dominance in international market.

5. Our Business Model
• A one-stop shop, one-stop store or one-
stop source is a business or office
where multiple services are
offered; i.e., customers can get
all they need in just "one stop".
• Shortens service delivery time
without compromising any
policy that affect business plans.
• Fulfil the needs and wants of
customers in a effective and
efficient manner.

6. MARKET ANALYSIS
The organised Indian stationery industry is at a nascent
stage.

7. JUST TAKE A LOOK ON OUR COMPEITIOTRS

8. .
PRODUCTIONN
..
CUSTOMER
MANAGEMENT STYLE OF ORGANISATION

9. OUR SERVICE OR PRODUCT LINE
WRITING
INSTRUMENTS
@S.S.C
@U.P.S.C
OFFICE
STATIONERY:
Pen holders, cases,
pocket planners, punches
MAGZINES,NEWPAPERS,JOURNALS
@THE HINDU.
@THE TIMES OF INDIA
@INDIA TODAY
PRINTED CLASS NOTES
AND GOVT. ARTICLES
@GAZETTED
NOTIFICATIONS
SCHOOL STATIONERY
Pencil , Pen ,Marker
Scale, Eraser, Sharpener
White board etc.

10. MARKETING STRATEGY
• Providing FREE FACILTIES to students Like
(Surveillance of their essential things) by setting
up stalls near examination centres.
• With help of Print and Media Adv. by posting
classified Advs.. In newspapers, printing banners
and pamphlet ETC.
• Digital marketing tools such as S.E.O`s , Affiliate
marketing , social media marketing plays a very
imp. Role for us.
• Tie up with coaching centres and private schools.
• Made deals with relatable online YouTube
channels and applications such as BYJUY`s,
Vedantu, Extramarks, Academy etc.

11. SALES
• Providing facility of printing their NOTES and
Different types of study material at very low cost.
• Issuing of Member ship cards, Summer sales,
coupons, scratch cards.
• Providing facility of LIBRARY (For reading books
and novels).
• Providing FREE WIFI facility inside our stores and
library (BROWSING LIMITED TO ONLY RELATABLE
SITES).

12. FINANCIAL PROJECTIONS
• Total Capital invested :- Rs 3,00,000-4,00,000
• Assets:-2,00,000 Reserve and Surplus:- 1,00,000
• Our firm will be a registered partnership firm and
admission of new partners is totally on basis of
terms and conditions with a new partner.
• In the first phase our firm collects all funds through
:- Self-funding, also known as bootstrapping, is an
effective way of startup financing, specially when
you are just starting your business. First-time
entrepreneurs often have trouble
getting funding without first showing some traction

13. FUTURE SCOPE OF BUSINESS
• Stationery is such a product which is required by
everyone from schools to organisations. With the
increasing number of schools being built, the
education sector is rapidly becoming an important
target group for stationery retailers.
• India holds major portion of youth population in
their total 1.5 billion population, with maximum no.
of education institutes in the world.
• India Stationery market holds tremendous growth
potential as the country has nearly 22-24
crore students studying and requiring notebooks and
other stationery materials.

14. CHALLENGES..!

15. TECHNOLOGY
• Kindle, in my opinion, is like the person you hang out
with only when you want to one-up someone- a trophy
friend if you will. Yes, it relieves you of the extra
luggage of the books. Yes, it is easier to carry and
access reading material from. But the fact remains that
it is not a “book”. It is a gadget. And contrary to
millions of teenagers nobody falls in love with an
electronic device.