1. SHILPA MUKERJI
104 PRABHUKUTIR, ALTAMOUNT ROAD, MUMBAI 400026, MAHARASHTRA,
INDIA
E-MAIL: shilpa.mukerji@gmail.com
MOBILE: +91 9920242378
WEBSITE: http://www.shilpamukerjiphotography.com
RESUME:
DATE OF BIRTH: 29TH JUNE 1975
NATIONALITY: INDIAN
CAREER OBJECTIVE:
•To achieve Success & Growth – Professionally, Interpersonally, Intellectually, Financially
•Create
•Inspire
•Make an impact
•Listen and Communicate effectively
•Ignite a profound change in people’s lives
•Deliver Dynamic Results
•Sculpt brands
•Infuse Inspiration and Productivity
•Build Valued Relationships
•Enhance and accelerate work flow
•Express Beauty
•Share stories
•Empowerment
•Evolution
•Authenticity
WORK EXPERIENCE:
PHOTOGRAPHY AND FILM: Experience – 9 years 2007 - 2016:
Photography Genres – Fashion, Advertising, Products, Corporate Portraits, Editorial, Lifestyle, Model
Portfolios, Celebrities, Children, Families, Travel, Interiors, Architecture, Still life, Portraiture, Fine art,
Film.
-Conceptualising, Styling, Shooting and Directing the entire look, feel and story of the Photo shoot.
Creative vision, Art Direction, Online Presentation, layout, and Marketing.
Keeping in tune with the latest trends, events, and being in touch with the pulse of what’s happening
around my profession keeps my work current.
Finding clients, networking and building loyalty to my brand requires a certain skill set.
In a market where there is a lot of competition is takes innovative thinking to get people to buy my
product.
Although the product is of paramount importance, the package, delivery and after services are key to
bringing clients back to my service and brand.

2. Good relationships with potential and existing customers is extremely important to the future success of
the brand.
Marketing is not just using media and various other means to let people know about your company and
what you have to offer, it’s how you present it, the content has to be something that will differentiate you
and grab the attention of your target audience.
Thinking out of the box has helped me in my business.
Another important aspect to one’s business and keeping valued customers and clients is recovery.
If things don’t go to plan as sometimes with one’s best efforts don’t, it’s what strategies one has to regain
the client’s trust and loyalty to your services.
As I have been the sole proprietor of my company, I have has to use every skill to grow and establish my
name is this industry.
Preparation, research, and punctual delivery is essential to a successful campaign, and the overall
business.
More than anything, having a drive and passion to sell your product combined with these tools enhances
your reach and brings in higher volumes of sales.
CLIENTS:
•Personal and Family Portraits for Komal Rampal
•Film for Jharna Shah Makeup and Hair Academy.
•Specialized Portraits for a Ritu Kumar Event.
•Her Highness Sheikha Alyazia Nahyan - Family Portraits
•Book Cover for Captain Krishnan Nair – The Leela Group.
•Professional Portraits for Ayesha Mansukhani- Director at adinotelecom
•Heel & Buckle Advertising
•Vu Technologies Campaign 2014
•Vedica Organics products
•Corporate Portraits- Client - C.E.0 of VU TECHNOLOGIES- Devita Saraf
•HEEL & BUCKLE London - Advertising, Web and Catalogue shoot – High-end handmade footwear
from London, Spain and Italy- Product and Life style.
•SUPER DRY in Mumbai - Commercial Photography for the store and brand.
•VU Technologies, www.technologies.vu/ - Advertising Photography of Brand and Hockey Team,
Ranchi Rhinos.
•Glamrs.com - Beauty and Makeup Photo shoot.
•T.V Host Simi Chandoke Photo shoot for Zoom Channel Mumbai.
•Portfolios for clients
•BOMBAY WORKS - Corporate Portraits

3. •Commissioned Family Portraits for clients in Jakarta, Indonesia
•HELLO! MAGAZINE INDIA - Photo shoot February 2010
•Aseesa: Designer wear: Garments – Advertising and Catalogue Photo shoot.
•Zoomin.Com - Product Photo shoot.
PSYCHOTHERAPY / COUNSELING/ EMPOWERMENT SPECIALIST:
December 2006 – 2016: Counselling clients with Mental illness and Psychological / Emotional
disturbances. Providing coping techniques & rehabilitation, conflict resolution. Empowering clients to
resolve issues within them selves, building self worth, with concrete steps to move forward.
May 2016 - Counseling at your Mall step with the Poddar foundation -
During Mental Health Awareness week, every day from 11am - 6pm we provided free counseling to
people at R city mall - Ghatkopar, with a phenomenal response. We educated and listened to what
people thought about Mental Health. It was astonishing to see the overwhelming need of people to have
someone to speak to. We counselled an average of 50 people a day with 3 - 4 Counsellors.
This skill is particularly important and holds great value when interacting with people in any field.
Knowing how to get the best out of an individual and team is something that requires insight and this
has helped me in all my various careers.
ARTIST:
January 2008 – 2011 Creating and exhibiting art: Mixed Media & Photography:
•2007: Show: DD Neroy Gallery Mumbai: Mixed Media
•2008: Exhibition: Mystique (Store) Mumbai
•2009: Show: Out of the blue (restaurant) Bandra, Mumbai
•2011: Fine art Photography exhibition at SPACE 118 Mumbai
•2008 - 2012: Specialised pieces of art for Clients - Mixed media - Photography combined with
Graphics and Sketching.
ENTREUPREUNER:
January 2007- 2012:
•Created a company: Tattwamasi Designs -
•Executed the Design and Production of Greeting cards.
•Developed the Brand, Handled Marketing and Sales.
•Generated opportunities -Arranging meetings with Prospective clients,
Art dealers, galleries, traders, shops.
•Attention to detail, Impeccable quality, Packaging and Presentation, Promoting the product.
•Developing new concepts, expanding the line, networking.
•Exhibiting Artwork
CABIN CREW - Emirates Airline, Dubai, U.A.E October 2000 - July 2005:
•First Aid, Safety, Service, Organization, Situational Awareness, Communication.
•Anticipating passengers needs, being Alert and Positive.
•Carried out services in First, Business, & Economy class.
•Making Passengers and fellow Crew members feel comfortable, safe, and looked after.
•Teamwork
•Selling Duty free on board
•Building a rapport with, yet keeping a professional demeanour with clients at all times.
•Attention to detail and graceful presentation of the product.

4. •Dealing with diverse temperaments and multitudinous nationalities.
•Sensitivity to a broad range of cultures.
MODEL COORDINATOR: McCann Erickson Mumbai, India, August 1998 - September 1998: Meeting with
models, receiving portfolios, and organising the database.
LEAD ACTOR: January 1995 - January 1997: Played the role of Sita, the Lead female role in Sanjay
Khan’s Jai Hanuman, mythological TV serial.
TEACHER: September 1993 - October 1993: Sadhna School Mumbai, India- Teaching mentally
handicapped children between the ages of 8 to10, Basic math, English, and art.
EDUCATION:
Photography 2007-2015 – Self taught.
Vipassana meditation June 2007: 10 day course in: http://www.dhamma.org
Certification/Diploma, Psychotherapy / Counselling: November 5th 2006 - December 15th 2006: Heart to Heart
Foundation, Mumbai, India: R E B T: Rational Emotive Behaviour Therapy.
Certification/Diploma in Psychotherapy / Counselling: January 2006: Heart to Heart Foundation, Mumbai,
India: Studied and practiced the Robert Carkhuff model –Psychotherapy/Counselling
Emirates Training School July 2005: Dubai, United Arab Emirates:
Certification/Diploma, In flight Service, In flight Safety and First Aid.
Certificate/Diploma: April 1998: Boston’s Institute, Mumbai, India: Graphic Design: Corel draw and
Photoshop.
St. Xavier’s College, MUMBAI, India: June 1994-June 1997: Psychology major.
ACTING INSTITUTION, MUMBAI, India Certification/Diploma, June 1995:
Learning acting techniques.
KODAIKANAL INTERNATIONAL SCHOOL: 1987-1993:
KODAIKANAL TAMIL NADU, INDIA. High school Grade 7 to 12
International Baccalaureate in Psychology.
INTERESTS AND ACTIVITIES:
Photography, Art, Design, Fashion, Art Direction, Counselling, Communications, Marketing and Sales,
Film Travel, Writing, Entrepreneurship, People, Hospitality, Luxury, Psychology, Painting, Spirituality,
Music, Exploring, making the impossible possible, through applying what works and building new roads
to new destinations.
LANGUAGES: English, Hindi, and Marathi.