2. Mastery: Personal Development and
Leadership
Goal: To gain understanding to what Mastery is and its
components.
*Read Mastery by Robert Greene
*Watch “Tips and Takeaways From Our Grads”
https://www.youtube.com/watch?v=s773dP87Puc
*Read a chapter every night from Music Industry
Survival Guide by Jeff Price and George Howard
3. Executive Leadership
Goal: Build upon existing leadership skills and learn how to
effectively direct people to achieving common goals.
*Read a chapter per night of Fragueiro, F., & Thomas, H. (2011).
Strategic Leadership in the Business School : Keeping One Step
Ahead. Cambridge, UK: Cambridge University Press.
http://support.ebsco.com/help/?int=ehost&lang=en&feature_id=APA
*Watch “Dealing With Selfish and Manipulative People”
https://www.youtube.com/watch?v=E-htCUyElV8
*Attend GPS Workshop: Cut Crease Fold 12/5/14
4. Project and Team Management
Goal: Learn how to empower team members and
successfully present professional projects.
*Read a chapter per night of Ayers, J. B. (2010). Supply Chain
Project Management : A Structured Collaborative and Measurable
Approach. Boca Raton: CRC Press. http://support.ebsco.com/help/?int=ehost&lang=en&feature_id=APA
*Watch “Roller Coaster Emotions; Keeping Them in Check!”
https://www.youtube.com/watch?v=cpqd1egFgSY
*Begin LSAT Prep Class
5. Business Storytelling and Brand
Development
Goal: To establish brand and to creatively define my
business through mission and vision statements.
*Read a chapter per night of Davis, M. (2009). The Fundamentals of
Branding. Lausanne: AVA Academiahttp://support.ebsco.com/help/?int=ehost&lang=en&feature_id=APA
*Watch “How To Build A Brand | Business Development Strategy”
by Sammy Blindell https://www.youtube.com/watch?v=W2e42u8yEUM
*Take Brand Building Basics course from www.lynda.com
6. Entertainment Business Finance
Goal: To learn the finance principles involved with the
entertainment industry.
*Read a chapter per night of Estrada, J. (2011). The Essential
Financial Toolkit : Everything You Always Wanted To Know About
Finance But Were Afraid To Ask. Houndmills, Basingstoke,
Hampshire: Palgrave Macmillan.http
://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=356630&site=ehost-live
*Watch “The Future of Financing in the Entertainment Industry?”
https://www.youtube.com/watch?v=whw-Xjk8Ftg
*Take Accounting Fundamentals course on www.lynda.com
7. Negotiating and Deal-Making
Goal: To enhance art of negotiating and learn how to
effectively communicate my business needs.
*Read a chapter per night of Billings-Yun, M. (2010). Beyond
Dealmaking : Five Steps to Negotiating Profitable Relationships. San
Francisco: Jossey-Bass. http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=308976&site=ehost-live
*Watch “Negotiation Skills Top 10 Tips”
https://www.youtube.com/watch?v=oy0MD2nsZVs
*Take Negotiating Fundamentals course on www.lynda.com
8. Product and Artist Management
Goal: To learn the steps involved in making an artist and the
avenues to cultivate their talents.
*Read a chapter per night of Beeching, A. M. (2010). Beyond Talent :
Creating a Successful Career in Music. New York: Oxford University Press.
http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=361699&site=ehost-live
*Watch “BandPage Google Hangout w/Mike Kaminksy - Founder of
KMGMT Artist Management” https://www.youtube.com/watch?v=
foEScPucZ1s
*Take Website Management for Musicians and Bands course on
www.lynda.com
9. Advanced Entertainment Law
Goal: To understand the basic laws governing the music
industry and gain foundations for law school.
*Read Wild, C. (2011). Electronic and Mobile Commerce Law : An
Analysis of Trade, Finance, Media and Cybercrime in the Digital Age.
Hatfield, Hertfordshire: University of Hertfordshire Press.
http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=370610&site=ehost-live
*Watch “Music Industry Profile: Entertainment Lawyer and Author
Don Passman” https://www.youtube.com/watch?v=KKjb_n4z6oc
*Take Music Law course on www.lynda.com
10. Entertainment Media Publishing and
Distribution
Goal: To learn most effective ways to distribute and
publish music in light of new technical era.
*Read a chapter per night of Kernfeld, B. D. (2011). Pop Song Piracy :
Disobedient Music Distribution Since 1929. Chicago: University of
Chicago Press. http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=378641&site=ehost-live
*Watch “A Beginner's Guide to the World of Self-Publishing”
https://www.youtube.com/watch?v=UfwY2rI8qAc
*Take Self Distribution and Promotion course on www.lynda.com
11. Digital Marketing
Goal: To learn how to successfully market my brand and
artists through various forms of social media.
*Read a chapter per night of Ryan, D., & Jones, C. (2009).
Understanding Digital Marketing : Marketing Strategies for Engaging
the Digital Generation. London: Kogan Page.
http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=280320&site=ehost-live
*Watch “Digital Marketing Bootcamp: Especially for Artists and
Musicians” https://www.youtube.com/watch?v=XbmaHVzISqE
*Take Content Marketing Fundamentals on www.lynda.com
12. Business Plan Development
Goal: To successfully create a business plan that will be
ready to present to investors.
*Read a chapter per night of Finch, B. (2010). How to Write a
Business Plan. London: Kogan Page
http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=308122&site=ehost-live
*Watch “How to Write a Business Plan”
https://www.youtube.com/watch?v=QwlClWaR7DI
*Take Small Business Secrets course on www.lynda.com
13. Industry Leaders
* Antonio Reid
* 825 8TH AVE C-2LEVEL
* NEW YORK, NEW YORK 100197
* (212)333-8000
* Luis Herrera
* (818)577-4700
* Luis.herrera@umusic.com
* Isabelle Bertin-Baiilly
* (212)489-7400
* Isabelle.bertinbailly@arista.com
* Andre Young
* 2220 Colorado Ave
* Santa Monica, California 90404-
3574United States
* (310) 865-1000
* Todd Glassman
* 550 Madison Ave
* New York, New York 10022-
3211United States
* (212) 833-8000
* Mel Lewinter
* (212) 833-8000
* Mel.Lewinter@sonybmg.com
14. Full Sail University Community
* Current member of:
* Entertainment Networking Society
* Music Publishing Society
* Grammy U
* Pre-Law Society
* The Film Scene
15. Future Organizational Membership
* Artist Music Guild Membership
* National Association of Record Industry Professionals
* Music Business Association
* Business and Professional Women’s Foundation
16. Characteristics of a Mentor
* Sincere
* Believes in my goals and
gives real, doable advice
on how to succeed.
* Knowledgeable
* Has extensive experience
in the music industry and
is willing to direct my
path.
* Reliable
* Prompt and keeps to
their word.
* Sense of Humor
* Easier to remember,
relate, and communicate
through humor.
