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Masters Journey Timeline


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My Masters Journey Timeline

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Masters Journey Timeline

  1. 1. Mastery Journey Timeline Tophor Burton by Photo Credit: <a href=""
  2. 2. End Goals • Obtain a masters degree at Full Sail university. • Begin an internship with a production company. Photo Credit: <a href=" • Become a known producer with experience in the entertainment industry.
  3. 3. Mastery personal development and leadership Objective: Understand the strategies involved in becoming a master and how to obtain mastery in my chosen industry. Strategy: • Read Robert Greene’s book “Mastery” and learn from historical figures about reaching mastery and study strategies to gain insight for mastering my chosen field. ! • Develop a list of local producers in the area and research the companies they work with. ! • Become re-acquainted with Full Sail’s research databases such as “EBSCOhost” and “Lexus Nexus” to utilize them for future research. Photo Credit: <a href=""
  4. 4. Executive Leadership Objective: Learn the traits of being a successful leader by studying ways to gain business like relationships and study effective steps in decision making for a group. Photo Credit: <a href=" Strategy: • Read article Wasylyshyn, K. M., Shorey, H. S., & Chaffin, J. S. (2012). Patterns of leadership behaviour: Implications for successful executive coaching outcomes. Coaching Psychologist, 8(2), 74-85. ! • Join the C.E.O. Society at Full Sail and craft business relationships with other members while learning tips about executive leadership. ! • Contact Career Development at Full Sail and speak with my career advisor to begin finding ways to become a producer.
  5. 5. Project and Team Management Objective: study the tools and concepts to become a positive team leader that can motivate a team to complete certain deadlines in the entertainment industry. strategy: • Read article Weimann, P., Pollock, M., Scott, E., & Brown, I. (2013). Enhancing Team Performance Through Tool Use: How Critical Technology-Related Issues Influence the Performance of Virtual Project Teams. IEEE Transactions On Professional Communication, 56(4), 332-353. doi:10.1109/TPC.2013.2287571 ! • Study and compare the effectiveness of team projects over Internet applications such as Skype, Google Hangout, and Voice over Internet Protocol (VoIP) software to determine if they are suitable to use. ! • Apply studies from the prearranged textbook and learn how to incorporate it into the tasks of a film producer. Photo Credit: <a href=""
  6. 6. Business Storytelling and brand development Objective: Learn valuable tools to develop strong branding strategies within the entertainment industry strategy: • Read article Kathman, J. (2002). Brand Identity Development in the New Economy. Design Issues, 18(1), 24-35. doi:10.1162/07479360252756269 ! • Subscribe to Advertising Age ( and receive updates and stories of news in the marketing industry ! • Join the Student Branding Society club at Full Sail and begin creating a personal brand for my business. Photo Credit: <a href=""
  7. 7. Entertainment Business Finance Objective: Become familiar with financial data and how to base decisions based on financial strength and position. Learn strategies for successful investing. strategy: • Read article NEEDLEMAN, S. E. (2013, December 2). So, You Want to Be An Angel Investor?. Wall Street Journal - Eastern Edition. pp. R1-R2. ! • Research how producers attract investors for movies and how to budget accordingly for movie production. ! • Become proficient in excel to create spreadsheets and utilize them for future projects that require budgeting. Photo Credit: <a href=""
  8. 8. Negotiation and Deal-Making Objective: Learn effective ways to a successful negotiation by studying the etiquette for business negotiations. Photo Credit: <a href="" strategy: • Read “Negotiate like the Pros” by Kenneth L. Shropshire and begin to practice negotiating with a friend or family member. ! • Visit “Harvard’s Negotiation Project” ( to deepen my understanding in negotiating and use it to my advantage. ! • Research what types of negotiations a producer is involved in during movie production and the entertainment industry.
  9. 9. Photo Credit: <a href="" Product and Artist Management Objective: study the tasks and duties of artist management while gaining insight to product management and how to effectively execute strategies for both. strategy: • Read the article Dabidini, D. (March 12, 2014 ). How to Succeed in the Music Business. GroundUp, Retrieved from lnacademic ! • Research company leaders that are involved with music and film to determine if newer markets can exist. ! • Contact local talent company and request to follow an artist manager for a day to further understand the responsibilities in artist management.
  10. 10. Photo Credit: <a href="" Advanced Entertainment Law Objective: Have a profound knowledge in entertainment contracts, copyrights, and intellectual properties. strategy: • Read Copyright Law by Richard W. Stim and research different types of copyrights including film, TV, video games, and possibly music. ! • Begin filing for intellectual property such as trademarks and branding copyrights for future start-up. ! • Join the club Collegiate DECA and network with members that have a passion in entertainment law.
  11. 11. Entertainment Media Publishing and Distribution Objective: learn strategies for publishing, distributing works, and how to protect them when products launch. strategy: • Read the article PERREN, A. (2013). Rethinking Distribution for the Future of Media Industry Studies. Cinema Journal, 52(3), 165-171 ! • Find and compare data from physical DVD distribution to Internet downloads and evaluate the effectiveness of both. ! • Connect with other producers and ask which distribution models they use and which companies they prefer when selling their films. Photo Credit: <a href=""
  12. 12. Digital Marketing Objective: Become efficient in marketing trends in the technological environment and to utilize digital marketing in my chosen field. strategy: • Read the article GRENSING-POPHAL, L. (2013). What Does the Digital Generation's Tech Fatigue Mean for Content Providers?. Econtent, 36(7), 14-16. ! • Study different marketing campaigns for upcoming films and examine how digital marketing was used. ! • Determine if social media sites such as Facebook, YouTube, and Twitter are viable options for digital marketing. Photo Credit: <a href=""
  13. 13. Business Plan Development Objective: use the knowledge gained from previous months to develop a strong business plan for future start-up. strategy: • Read the article Hein, K. (2007). The Medium (Mobile TV) Is the Message for Amp'd. Brandweek, 48(18), 19. ! • Begin researching successful business plans and study the structure and detail behind them. ! • Begin crafting a business plan for future venture and utilize teachings from previous courses to form a strong blueprint for a business. Photo Credit: <a href=""
  14. 14. Final Project: Business Plan Objective: deliver a solid business plan in a professional manner to a panel of board members and use the knowledge gained from the entertainment business masters program to effectively answer questions that arise. strategy: • Keep in contact with course director to see if business plans needs adjustments or clarifications. ! • Practice delivering the business plan to family members to train and become more relaxed in delivery. ! • Read Anatomy of a Business Plan by Linda Pinson and Jerry Jinnett to research key insights when finalizing a business plan. Photo Credit: <a href=""
  15. 15. Photo Credit: <a href="" Mentors in my field Thomas L Phillips, T-Street Productions, (323) 303-7182 ! Kelly Fletcher, Jewelry Television, (865)-249-8371 ! Matthew Rogers, Macville Productions (865)-207-9704 ! George Brock Scott, Southern Rocket Productions (865)-719-3708 ! Carson Hunt, JaoPro, (865)-394-6079 ! Adam Hall, PME Communications (865)-584-5727
  16. 16. Characteristics of a mentor Motivated ! Passionate about producing ! Great communicator ! Interested in producing other mediums ! Interested in my success ! Experienced in producing ! Wanting to expand their knowledge as a producer ! Great sense of humor Photo Credit: <a href=""