DJI is a leading drone manufacturer that aims to help creators capture high-quality content. It produces consumer drones, professional drones, and enterprise drones, as well as gimbals and cameras. DJI has experienced rapid revenue growth in recent years and raised $1 billion in 2018. It employs over 10,000 people worldwide and has over 70% of the drone market share. DJI continues to innovate with new products like the Osmo Action camera and Mavic Mini drone.

1. DJI INNOVATION –
THE FUTURE OF POSSIBLE
Shawn Dong (hsdong)
November 20th, 2019

2. • Image stabilization - Gimbal
• Capture high quality shots from
above
• On-the-go content creation tools
PROBLEM – HELP CREATORS DELIVER HIGH QUALITY CONTENT
Gimbal No Gimbal

3. PRODUCTS - HARDWARE
Consumer Drones Professional Drones Enterprise Drones
Educational RobotProfessional Gimbal Consumer Camera

4. Content Creators
• Both Amateur and Professional
• Technology enthusiasts
• Enjoy travelling and capturing memories
Hollywood
• Box office movie director
• Cinematic vision from aerial perspective
• Capture all the action and get smooth results
Enterprise
• Responsible for large land mass
• Low efficiency, High labor cost
• Need to survey complex terrain
PERSONAS

5. • ~$2.83bn USD revenue in 2017
(80%+ yoy 2016)
• 2016 – 65% growth in Revenue
• 2015 – 100% growth in Revenue
• Raised $1bn USD at valuation of
$15bn USD in Series B in 2018
• 30x oversubscribed (100 bids)
• Must subscribe nonvoting Class D common stock
in order to have the right to invest in Class B
shares
FINANCIAL INFORMATION – PRIVATE COMPANY

6. Direct Sales Customizable Enterprise Applications
BUSINESS MODEL
In-Store Sales DJI Web-Store Sales

7. HISTORY
2006
DJI was founded,
focused on
Flight control
systems
Shift to produce
Gimbals;
U.S. Company
Established
2011
2013
Launched first
gimbal-carrying
multi-copter
drone
Launched first
hand-held
gimbal device;
70% Market
Share for Drones
2014

8. HISTORY
2015
Launched
Matrice100, and
enters Enterprise
Market
Raised $1bn USD
in Series B;
2018
2019
Launched
Robomaster,
Osmo Action,
Mavic Mini

9. Frank Wang
(Founder & CEO)
• Engineer
• Expert in Flight Systems Control for
Helicopters
• Helicopter/Robotics Fanatic
Roger Luo
(President)
• Appointed in 2017
• Expert in global market supply chain and
purchasing
• Have worked at Apple, Foxconn and
Siemens
KEY FIGURES
Mario Rebello
(VP Gov. Relation, U.S. Country
Manager)
• Appointed in 2018
• Background in Government Relations
• Have worked at Apple, Foxconn and
Siemens

10. • Osmo Action
• MAVIC MINI
• Computer Vision Applications
WHAT’S HOT

11. • R&D
• Both Hardware and Software
• High Quality, Competitively priced
• Vertically integrated
SECRET SAUCE

12. COMPETITION – DRONES/CONTENT CREATION
DJI Yuneec Parrot 3DR GoPro
Handheld Device
Drone Device
Motion Tracking
Content Creation
Software
Enterprise
Applications

13. Uncertain
PREDICTION

14. • https://www.dji.com/company?site=brandsite&from=footer
• https://enterprise.dji.com/public-safety?site=brandsite&from=nav
• https://pro.dji.com/showcase/shot-on-dji?site=pro&from=showcase
• https://technode.com/2018/01/03/worlds-top-drone-seller-dji-made-2-7-billion-2017/
• https://dronelife.com/2019/06/21/dji-2019-consumer-drone-slowdown/
• https://www.chinamoneynetwork.com/2018/04/06/chinese-drone-maker-dji-said-raising-1b-at-15b-valuation
• https://www.cbinsights.com/research-unicorn-companies
• https://dronedj.com/2019/06/18/dji-files-more-drone-patents-amazon-walmart/
• https://dronelife.com/2018/05/14/from-startup-to-empire-the-evolution-of-dji-drones/
• https://new.qq.com/omn/20190507/20190507A0KFFT.html
• https://www.linkedin.com/in/mario-rebello/
• https://www.dji.com/cn/newsroom/news/dji-president-roger
• https://canews.ifeng.com/a/20180627/58906473_0.shtml
REFERENCES

15. THANK YOU

16. APPENDIX

17. Active Tracking/Obstacle Avoidance
PRODUCTS – CONTENT CREATION SOFTWARE
Assisted Content Creation