Although the benefits of exercise are hard to ignore, they are not enough to keep people motivated. While most have serious intentions and are determined to stick to a workout plan, they eventually lose motivation and quit. According to a study from the International Journal of Sport and Exercise Psychology, about 50 per cent of people who join or start an exercise program will drop out in the first few months.

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2. Although the benefits of exercise are hard to ignore, they are
not enough to keep people motivated. While most have serious
intentions and are determined to stick to a workout plan, they
eventually lose motivation and quit. According to a study from
the International Journal of Sport and Exercise Psychology,
about 50 per cent of people who join or start an exercise
program will drop out in the first few months.
The Role of Expectations
Research suggests that those who overestimate expectations from fitness programs
are most likely to quit. Therefore, people who hope to lose a lot of unwanted weight
and fail to reach their goals are most likely to become unmotivated in the
succeeding months. This only means realistic and attainable goals are important to
help keep a person motivated.
Those who place less value on the benefits of exercise are also less likely to stick to
a fitness program. A person with low self-worth and poor body image is more likely
to quit, as they do not put too much value on the benefits of the program. Fitness
quitters also frequently worry about what others think of their fitness abilities.

3. The Motivating Factor
People who acknowledge and enjoy how
regular physical activity improves their
quality of life are motivated to keep
exercising, Awareness of actual gains in
exercise is encouraging, as it enhances
competence to perform fitness routines
and continue with a program. This is
why doing assessments and reporting
progress can encourage clients to keep
exercising.
Support from other people is also associated with exercise adherence. This is one
reason group exercise or having an exercise buddy keeps a person highly motivated
and more likely to adhere to a fitness routine. The concept of small group training,
workout camps, and boot camps are ideal for enhancing adherence with exercises.
Regular physical activity is a multi-factorial behaviour that fitness trainers and
instructors need to understand. Knowing the process that leads to exercise
motivation is important to create strategies for overcoming barrier to fitness
activity. This is to keep clients motivated to stay active and healthy.

4. Resources:
http://www.fitnessu.com.au/
http://www.ncbi.nlm.nih.gov/pmc/articles/PMC3790905/
http://www.mayoclinic.org/healthy-lifestyle/fitness/in-depth/exercise/art-20048389